Alexa Internet facts for kids
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Alexa homepage after May 1, 2022
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| Type | Internet |
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| Headquarters | San Francisco, California, United States |
| President | Andrew Ramm |
| Key people | Andrew Ramm (president and GM) Dave Sherfese (vice president) |
| Industry | Web traffic |
| Products | Alexa Web Search (discontinued 2008) Alexa toolbar |
| Owner | Amazon |
| Type of site | Web traffic and ranking |
| Registration | Optional |
| Available in | English |
| Launched | April 1, 1996 |
| Current status | Discontinued (as of October 30, 2022) |
Alexa Internet, Inc. was a company that helped people understand how popular websites were. It was based in San Francisco, USA, and was owned by Amazon.
What Was Alexa Internet?
Alexa Internet was a company that studied web traffic. This means they looked at how many people visited different websites. They also created global rankings for websites. This helped people see which websites were the most popular.
How Alexa Internet Collected Data
Alexa estimated how much traffic a website received. It did this by looking at data from millions of internet users. These users had special browser extensions installed. Some websites also chose to install a special Alexa script. This script helped share their traffic data. In 2020, Alexa's own website was visited by over 400 million people every month.
Its History and End
Alexa Internet started as an independent company in 1996. In 1999, Amazon bought Alexa. They paid about $250 million for the company.
In December 2021, Amazon announced that Alexa Internet would close down. The service officially stopped working on May 1, 2022.
See also
In Spanish: Alexa Internet para niños
