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Alexa Internet facts for kids

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Alexa Internet, Inc.
Alexa Internet logo.svg
Screenshots of Alexa internet.PNG
Alexa home page in 2017
Type Subsidiary
Foundation date April 1, 1996; 25 years ago (1996-04-01)
Headquarters San Francisco, California, U.S.
President Andrew Ramm
Key people Andrew Ramm (President and GM)
Dave Sherfese (Vice President)
Industry Internet information providers
Products Alexa Web Search (discontinued 2008)
Alexa toolbar
Owner Amazon
Alexa rank Increase 2,671 (Global, April 2020)
Type of site Web traffic and ranking
Registration Optional
Available in English
Current status Online

Alexa is an Internet service that measures how many Internet users visit a website. At, people can enter a website address and Alexa will show them how well-visited the website is. It can also tell them how its popularity has changed over time. Alexa has 6 million unique visits monthly.

Alexa was created in 1996 by American businessman Brewster Kahle and Bruce Gilliat. In 1999, Alexa was bought by for about US$250 million in Amazon stock. Alexa provides a free API that is used by services and toolbars all around the world to easily display Alexa Rating.

Some virus companies mark Alexa toolbar as adware (McAfee), trackware (Symantec) and potentially unwanted Program.

Alexa is an Alphabet service that measures how many Internet users visit a website.

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