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Alfie Deyes
Alfie Deyes by Gage Skidmore.jpg
Deyes at VidCon 2014
Alfred Sidney Deyes

(1993-09-17) 17 September 1993 (age 30)
Enfield, London, England
  • YouTuber
  • Vlogger
  • businessman
Partner(s) Zoe Sugg (2012–present)
Children 1
YouTube information
Years active 2009–present
Subscribers 4.68 million (main)
3.64 million (vlogs)
1.56 million (games)
Total views 510 million (main)
1.07 billion (vlogs)
216 million (games)
Subscriber and view counts updated as of 14 November 2022.

Alfred Sidney Deyes (born 17 September 1993) is an English YouTuber, vlogger and businessman. On 4 September 2014, he released his first book, The Pointless Book. Since 2014, he has released three books in the Pointless Book series and one autobiography.



Deyes started his PointlessBlog YouTube channel in 2009. As of November 2022, the channel has over 4.6 million subscribers and over 510 million views on YouTube. His vlogging channel has 3.6 million subscribers and over 1 billion views, while his gaming channel has over 1.5 million subscribers and over 216 million views. He also has a following of 4.8 million followers on Twitter and 3.7 million followers on Instagram. He was named by Yahoo! News as one of "12 Web-savvy entrepreneurs to watch" in December 2013, and was featured on the cover of the January 2014 edition of Company magazine for the "Generation YouTube" feature.

Deyes has collaborated with a number of other YouTubers; including Tanya Burr, Louis Cole, Louise Pentland, Grace Helbig, Tyler Oakley, Troye Sivan, Miranda Sings, Joe Sugg, Zoe Sugg and Jim Chapman. He also created a couple of videos with Ariana Grande for the You Generation network on YouTube. He currently stars, along with a number of other YouTubers, in the Style Haul series The Crew, described by teen website as "the male version of Loose Women, but a bit less pervy".

In 2013, Deyes was a member of the "Guinness World Records OMG!" channel (GWRomg) and held a number of world records, including "Most bangles put on in 30 seconds by a team of two", along with YouTubers Marcus Butler and 'Laurbubble' (which they still hold); and "Most party poppers popped in 30 seconds" with a count of 29, beating the previously set record by 1 (he subsequently lost this to Ashrita Furman in October 2013), and filling the most pancakes in one minute, with chocolate sauce and bananas, which was 7.

Deyes was included in the 2015 Debrett's 500, listing the most influential people in Britain, under the New Media category.

Published works

Deyes signed a book deal with Blink Publishing in 2014, with his debut book The Pointless Book due for release in September of the same year. The book is part journal, part activity book and includes a free downloadable app and social media integration. It has been unfavourably compared to Keri Smith's 2007 book Wreck This Journal, which contained some similar ideas. Rhik Samadder, for The Guardian, stated "It's a bit like the activity sheets given to children in museums and on planes to keep them quiet. Most of the pages are largely blank, containing instructions to "Draw a selfie" or "Fill this page in with whatever you want!", and found that while "It may not be Moby Dick", he stated that "the Pointless Book is a canny piece of merchandising."

A sequel to The Pointless Book, The Pointless Book 2, was released on 26 March 2015 and features similar content. It became the second best selling non-fiction book in its first week of release.

Deyes released a standalone autobiography, The Scrapbook Of My Life, on 24 March 2016.

In 2017, Deyes announced a third and final book in the Pointless Book series titled The Pointless Book 3. It was released on 13 July 2017.


Deyes appeared on the 2014 single "Do They Know It's Christmas?" as part of the Band Aid 30 charity supergroup, raising money for the Ebola virus epidemic in West Africa.

Deyes was part of the 'YouTube Boyband' that raised money for Comic Relief.

Business interests

Deyes is director of PointlessBlog Ltd and Pointless Holdings Ltd, alongside Dominic Smales (CEO of Gleam Futures, a digital talent management company). In October 2020, Deyes and Sugg were announced as "ambassadors" promoting A Good Company, a maker of sustainable products.

Personal life

Deyes was born in the London Borough of Enfield. His family relocated to Brighton, East Sussex when he was four years old. Deyes was educated at Varndean School in Brighton and then attended Varndean College, achieving the grades he needed to go to university. Despite being offered a place, Deyes chose to defer university and take a gap year in order to spend time travelling. Subsequently, at the end of his gap year, he chose not to attend university and continue pursuing his successful YouTube career. From age 11 to 14, Deyes participated in competitive gymnastics.

He has been in a relationship with fellow YouTube star Zoe Sugg, known publicly as Zoella, since October 2012. In early 2013, Deyes moved into a flat in London, with YouTuber Caspar Lee. Deyes moved back to Brighton in autumn 2013, eventually moving into a house with Sugg in October 2014. Shortly after moving in together, Deyes and Sugg bought a black pug named Nala. In June 2017, the couple upgraded to a larger five-bedroom house, which had been purchased in July 2015 and renovated over several months. Sugg and Deyes have one child, born in August 2021.

Awards and nominations

Year Nominated Award Result Ref.
2014 "Ariana Does My Makeup" with Ariana Grande Teen Choice Award for Choice Web Collaboration Nominated
2015 Nickelodeon Kid's Choice Awards UK Favourite Vlogger Nominated
2015 BBC Radio 1 Teen Awards Best British Vlogger Nominated

See also

Kids robot.svg In Spanish: Alfie Deyes para niños

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