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Zoë Sugg
Zoe Sugg by Gage Skidmore.jpg
Sugg in 2014
Born
Zoë Elizabeth Sugg

(1990-03-28) 28 March 1990 (age 35)
Lacock, England
Occupation
  • Media personality
  • entrepreneur
  • author
Years active 2009–present
Partner(s) Alfie Deyes
(2012–present; engaged)
Children 2
Relatives Joe Sugg (brother)
YouTube information
Subscribers 10.7 million (main)
4.9 million (vlogs)
Total views 1.1 billion (main)
1 billion (vlogs)
Subscriber and view counts updated as of 25 May 2023.

Zoë Elizabeth Sugg (born 28 March 1990), known online as Zoella, is a famous English media personality, entrepreneur, and author. She started her journey as a YouTuber in 2009. Since then, she has gained over 10 million subscribers.

Her first novel, Girl Online, came out in November 2014. It set a new record for the most sales in its first week for a new author. She has written two more books in that series and a non-fiction book called Cordially Invited. Later, she co-wrote a book series called The Magpie Society with Amy McCulloch.

Zoë Sugg's Early Life

Zoë Elizabeth Sugg was born in Lacock, Wiltshire, on 28 March 1990. She has a younger brother, Joe Sugg, who is also a popular YouTuber. Zoë went to The Corsham School nearby. She studied art, photography, and textiles. She did not go to university. This was because she felt anxious and was unsure about her future plans.

Zoë Sugg's Career Journey

Starting Out: 2009–2013

Zoë Sugg began her blog, "Zoella," in February 2009. At that time, she was an apprentice at an interior design company. By the end of 2009, her blog had a thousand followers. By September 2015, it had over 540 million total visits.

She started her YouTube channel in 2009. This was while she worked for the clothing store New Look. Her main channel, "Zoella," was first named "zoella280390" after her birth date. It mostly features videos about fashion, beauty products, and her monthly "favourites." Her second channel, "MoreZoella," has vlogs. These videos show what she does in her daily life.

In 2013, The Telegraph newspaper mentioned Sugg. They called her one of "Britain's most influential Tweeters." She also became an ambassador for the National Citizen Service. This group helps young people. The next year, she became the first "digital ambassador" for Mind. This charity supports mental health.

Growing Brands and Books: 2014–2019

Zoe Sugg (14358840389)
Sugg speaking at Vidcon in 2014

In September 2014, Sugg launched her own line of beauty products. The brand was called Zoella Beauty. This launch was a very big event in the beauty world that year. The products were made by a family-owned company called SLG Allstars Ltd. She released new versions of her products, like "Tutti Fruity" in 2015. She also had special Christmas editions.

In September 2016, Sugg released a collection of home products. This included stationery, candles, and diffusers.

In June 2014, Sugg was a guest on the TV show Loose Women. She also appeared on This Morning in July 2014. There, she talked about social anxiety. In 2014, Sugg signed a deal to write two books with Penguin Books.

Sugg's first novel, Girl Online, came out on 25 November 2014. This book is for young adults. It is about a 15-year-old anonymous blogger whose blog becomes very popular. The book sold 78,109 copies in its first week. This was the highest first-week sales for a new author since records began in 1998. Penguin stated that Sugg worked with an expert team to create the book.

Zoe Sugg Tussauds
Sugg's wax figure at Madame Tussauds

Sugg appeared in YouTube advertisements in the UK in 2014. These ads were on TV and billboards. Sugg also joined the Band Aid 30 charity group in 2014. They released the song "Do They Know It's Christmas?" to raise money for the Ebola virus epidemic in West Africa. The song reached number one on the UK charts. Sugg also took part in The Great British Bake Off for Comic Relief in 2015.

A second book in the Girl Online series, Girl Online: On Tour, was released on 20 October 2015. The third book, Girl Online: Going Solo, was published on 17 November 2016.

In late 2016, Sugg and her brother Joe launched a merchandise line called 'Sugg Life'. This line included items like hoodies and phone cases. In August 2017, they opened a temporary shop in Covent Garden. This shop sold special 'Sugg Life X PB' items. 'PB' stood for Alfie Deyes' 'Pointless Blog' brand.

Sugg's non-fiction book, Cordially Invited, was published in October 2018. It gives tips on how to entertain guests and plan parties at home.

New Ventures: 2019–Present

In February 2019, Zoë Sugg worked with ColourPop Cosmetics. They created a special makeup line inspired by 1970s fashion. In April 2019, Sugg announced Filmm. This is a mobile photography app she helped create. In August 2020, Sugg worked with Etsy on a homeware collection. She helped choose products from independent Etsy sellers.

On 29 October 2020, her young adult novel The Magpie Society: One for Sorrow was released. She wrote this book with Amy McCulloch. The story is about an elite boarding school. It is told from the viewpoints of two girls, Ivy and Audrey. Sugg wrote Ivy's parts, and McCulloch wrote Audrey's. This book was the first in a series. A sequel, The Magpie Society: Two for Joy, came out in 2021.

Zoë Sugg's Personal Life

Zoë Sugg has been in a relationship with fellow vlogger Alfie Deyes since October 2012. They shared their relationship publicly in August 2013. They became engaged in September 2023. Their first daughter was born in August 2021. Their second daughter was born in December 2023. The family lives in Brighton.

In November 2017, Sugg faced some criticism. This was about a 12-door advent calendar she released. Some people thought the price was too high. A spokesperson for Sugg said she was proud of the collection. They also said that the pricing was decided by other companies, not by Zoë herself.

Also in November 2017, Sugg apologized for some old social media posts. These posts were made between 2009 and 2012. She said the posts were "taken out of context." She wrote on Twitter, "I'm sorry if I have offended anyone, that was not my intention."

Film and TV Appearances

Zoë Sugg has appeared in a few films and TV shows.

Year Title Role Notes
2001 Harry Potter and the Philosopher's Stone Girl in Potion Class
2002 Harry Potter and the Chamber of Secrets Slytherin Student
2015 The Great Comic Relief Bake Off Contestant

Awards and Recognition

Zoë Sugg has won many awards for her work. In 2011, she won the Cosmopolitan Blog Award for "Best Established Beauty Blog." The next year, she won "Best Beauty Vlogger." She also won "Best British Vlogger" at the Radio 1 Teen Awards in 2013 and 2014.

In 2014, she won the Nickelodeon Kids' Choice Award for "UK Favourite Vlogger." She also won the Teen Choice Award for "Choice Web Star: Fashion/Beauty."

The Telegraph listed Sugg as one of the "40 best beauty bloggers" in September 2014. British Vogue called her "Queen of the Haul" in November. Her channel was the fourth most popular in the UK in 2014. In 2015, she was named one of the most influential people in Britain by Debrett's 500. Grazia magazine named her the "Most Inspirational Women of the Decade" in technology in 2015.

Sugg won the "Choice Web Star" award in the 'Fashion/Beauty' category at the 2015 Teen Choice Awards. In 2019, she and her brother were nominated for Social Media Superstar at the 2019 Global Awards.

Year Award Category Result
2011 Cosmopolitan Blog Award Best Established Beauty Blog Won
2012 Best Beauty Vlogger Won
2014 Nickelodeon Kids' Choice Award UK Favourite Vlogger Won
Teen Choice Award Choice Webstar: Fashion/Beauty Won
Radio 1 Teen Award Best British Vlogger Won
2015 Teen Choice Award Choice Webstar: Fashion/Beauty Won
2016 Shorty Award YouTuber of the Year Nominated
2018 Teen Choice Award Choice Webstar: Fashion/Beauty Nominated
2019 Global Awards Social Media Superstar Nominated

See also

Kids robot.svg In Spanish: Zoella para niños

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