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Bobbi Brown
Bobbi Brown at Pre-White House Correspondents' Dinner Reception Pre-Party.jpg
Brown in 2014
Born (1957-04-14) April 14, 1957 (age 68)
Wilmette, Illinois, U.S.
Occupation
  • Make-up artist
  • businesswoman
  • entrepreneur
Years active 1980−present
Known for Founder of Bobbi Brown Cosmetics
Height 5 ft 0 in (1.52 m)
Spouse(s)
Steven Plofker
(m. 1988)
Children 3
Signature
Bobbi Brown logo 2013.gif

Bobbi Brown (born April 14, 1957) is a famous American make-up artist, author, and businesswoman. She is best known for creating the company Bobbi Brown Cosmetics. Brown changed the beauty industry by creating ten lipsticks in natural shades that looked different from the bright colors popular at the time. She has written nine books about beauty and health.

After leaving her original company in 2016, Brown started several new projects. She became a certified health coach and launched a line of wellness products. In 2020, she started a new makeup brand called Jones Road. Brown also runs a lifestyle website and, with her husband Steven Plofker, redesigned a boutique hotel in Montclair, New Jersey.

Early life and career

Bobbi Brown was born into a Jewish family in Chicago, Illinois. She went to Emerson College in Boston and earned a degree in theatrical makeup. In 1980, she moved to New York City to become a professional makeup artist.

At the time, very bright and bold makeup was in style. Brown became known for a more natural look. Her style used softer, more moderate tones that enhanced a person's natural beauty instead of covering it up. This unique approach helped her stand out in the beauty world.

Makeup and beauty brands

Brown has founded several successful companies throughout her career, starting with her famous Essentials line.

Bobbi Brown Essentials

In 1990, Brown worked with a chemist to create ten lipstick shades that looked natural. A year later, she and her husband launched the brand Bobbi Brown Essentials. The brand's products first sold at the Bergdorf Goodman department store in New York City.

The launch was a huge success. Brown expected to sell 100 lipsticks in the first month, but she sold 100 on the very first day. In 1995, the large beauty company Estée Lauder bought her company. Brown stayed on as an employee and kept creative control over the makeup line.

In December 2016, Brown announced she was leaving the company. She then moved on to other projects, including beauty podcasts and her website, JustBobbi.com.

Jones Road

In October 2020, Brown launched her second beauty brand, Jones Road. She had to wait 25 years to start a new makeup company because of a non-compete agreement she signed when she sold her first brand. This type of agreement is a promise not to start a similar business for a certain period.

Jones Road is described as a "clean beauty" brand. This means it focuses on simple, effective products with safe ingredients. The brand offers a small, curated collection of makeup and skincare, so customers are not overwhelmed with choices.

Other product lines

Besides makeup, Brown has also created a collection of fragrances. She also worked with the Safilo Group S.p.A. to design a line of glasses.

Other projects

Brown is an entrepreneur who has started businesses outside of the beauty industry.

Evolution 18

In 2019, Brown founded Evolution_18, a wellness brand inspired by a healthy lifestyle. The products include supplements, collagen powders, and other items designed to support health from the inside out. They were sold at major stores like Walmart.

The George Hotel

In 2015, Brown and her husband bought a historic inn in Montclair, New Jersey. The building was first built as a home in 1902 and became an inn in the 1940s. They renovated the property and reopened it in 2018 as The George Hotel, a 32-room hotel.

18 Label Studio

Brown is a co-founder of 18 Label, a film and television studio in New Jersey. Major TV networks like CNBC and the Food Network have filmed shows at the studio. Brown has also appeared as a guest on Food Network shows like The Kitchen.

Books and media work

Brown has shared her beauty knowledge through books, television, and online articles. She was the Beauty & Lifestyle Editor for the radio show Elvis Duran and the Morning Show. For 12 years, she was a regular beauty expert on the Today show on NBC.

She was also the Editor-in-Chief of Yahoo! Beauty from 2014 to 2016 and has written for many other publications.

Year Title International Standard Book Number
1995 Bobbi Brown Beauty: The Ultimate Resource (ISBN: 0-446-58134-8)
2000 Bobbi Brown Teenage Beauty: Everything You Need to Look Pretty, Natural, ... and Awesome

with Annemarie Iverson, New York Times Best Seller

(ISBN: 0-06-095724-7)
2002 Bobbi Brown Beauty Evolution: A Guide to a Lifetime of Beauty (ISBN: 0-06-008881-8)
2007 Bobbi Brown Living Beauty (ISBN: 0-8212-5834-6)
2008 Bobbi Brown Makeup Manual: For Everyone from Beginner to Pro (ISBN: 0-446-58134-8)
2010 Bobbi Brown Beauty Rules (ISBN: 0-811-87468-0)
2012 Bobbi Brown Pretty Powerful with Sara Bliss (ISBN: 0-811-87704-3)
2014 Everything Eyes with Sara Bliss (ISBN: 978-1-4521-1961-8)
2017 Beauty from the Inside Out

Charity work

In 2013, Bobbi Brown Cosmetics started the Pretty Powerful Campaign for Women & Girls. This campaign supports organizations that help women and girls succeed. It helps women get job training and provides funding for girls' education. One of the groups it supports is Dress for Success, which helps women prepare for job interviews.

Personal life

Brown married Steven Plofker in 1988. They have three sons and live in Montclair, New Jersey.

Awards and recognition

Bobbi Brown's work has been featured on the covers of major magazines like Elle, Vogue, and Town & Country.

She has received many awards for her work in business and beauty. President Barack Obama appointed her to a special committee on trade policy. She has also been inducted into the New Jersey Hall of Fame. In 2015, the BBC named her one of its 100 Women of the year.

See also

Kids robot.svg In Spanish: Bobbi Brown para niños

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