Bobbi Brown facts for kids

Quick facts for kids Bobbi Brown
Brown in 2014
Born	(1957-04-14) April 14, 1957 (age 69) Wilmette, Illinois, U.S.
Education	Emerson College
Occupation	Make-up artist businesswoman entrepreneur
Years active	1980−present
Known for	Founder of Bobbi Brown Cosmetics
Height	5 ft 0 in (1.52 m)
Spouse(s)	Steven Plofker ​ (m. 1988)​
Children	3
Signature

Bobbi Brown (born April 14, 1957) is a famous American make-up artist, author, and the person who started Bobbi Brown Cosmetics. She became well-known for creating ten natural-looking lipstick shades. These lipsticks, according to a business magazine, "revolutionized the beauty industry." Bobbi Brown has written ten books about beauty and staying healthy. In 2025, Time magazine recognized her as one of the world's 100 most influential people.

After leaving Bobbi Brown Cosmetics in 2016, she started a new company called Beauty Evolution, LLC. She also became a certified health coach. Bobbi Brown then launched a line of wellness products inspired by beauty. In 2020, she started a second beauty brand called Jones Road. She also runs an online magazine. With her husband, Steven Plofker, she helped redesign The George, a special hotel in Montclair, New Jersey.

Her Early Life and Training

Born in Chicago, Illinois, into a Jewish family, Bobbi Brown went to New Trier High School. She then studied at Emerson College in Boston. There, she earned a degree in theatrical makeup and photography. In 1980, she moved to New York City to work as a professional makeup artist. Bobbi became famous for her makeup style, which used soft and natural colors. This was very different from the bright colors that were popular at the time.

Creating Makeup Lines

Bobbi Brown Essentials: A Natural Start

In 1990, Bobbi Brown worked with a chemist to create ten lipstick colors that looked very natural. In 1991, she and her husband teamed up with another couple to launch their brand, Bobbi Brown Essentials. It first appeared in a store called Bergdorf Goodman in New York City. Bobbi thought she might sell 100 lipsticks in a month. Instead, she sold 100 in just one day! The next year, she introduced foundation sticks with a yellow tone.

A big company called Estée Lauder bought Bobbi Brown's company in 1995. Bobbi stayed on as an employee and kept her creative control over the makeup line.

In 2011, the very first stand-alone Bobbi Brown Cosmetics store opened in Auckland, New Zealand. It even had a makeup school inside. By 2012, her makeup products made up about ten percent of Estée Lauder Companies' total sales. In January 2014, there were about thirty Bobbi Brown stores around the world.

In December 2016, it was announced that Bobbi Brown would step down from the company by the end of that year. After this, she continued to be active in the beauty world. She created new product lines, hosted beauty podcasts, taught a makeup MasterClass, and managed her website, JustBobbi.com.

Jones Road: A New Chapter in Clean Beauty

In late October 2020, Bobbi Brown launched her second beauty brand, Jones Road. This launch happened 25 years after she first sold her original line. This was because of an agreement she had signed with Estée Lauder. Jones Road is known as a "clean beauty" brand. This means its products are made with simple, safe ingredients.

According to Yahoo, which reviewed the brand, Jones Road offers a carefully chosen selection of makeup and skincare. This approach helps customers not feel overwhelmed by too many choices. The first products included balms, moisturizing cream colors, mascaras, glosses, washes, eye shadow, and eye pencils. They were also sold together in a special starter kit.

In a September 2024 interview with the Financial Times, it was shared that Jones Road's revenue in its first year was $20 million. It was also expected to reach over $150 million in that financial year, with its value nearing $1 billion.

Other Exciting Products

Bobbi Brown also has her own collection of perfumes. In 2013, she worked with Safilo Group S.p.A. to create a line of eyewear. She also works as a creative consultant for the department store Lord & Taylor.

Other Activities and Projects

Evolution 18: Wellness from Within

In 2019, Bobbi Brown started Evolution_18. This is a wellness line inspired by a healthy lifestyle. The products she created for this line included supplements, collagen, and fizzy tablets. These were sold in stores like Walmart.

The George Hotel: A Historic Renovation

In 2015, Bobbi Brown and her husband bought a historic inn in Montclair, New Jersey. This building was first built as a private home in 1902. It became the Georgian Inn in the 1940s. After they bought it, they renovated the property and renamed it The George Hotel. The hotel opened in 2018 and has 32 guest rooms.

18 Label: A Studio for Creativity

Bobbi Brown also helped start 18 Label, a film and television studio in New Jersey. TV channels like CNBC, BSTV, and the Food Network have filmed there. The studio is located in The Annex, which Bobbi Brown also co-founded. The Annex is a large studio and event center, covering 11,000 square feet.

Bobbi Brown has also appeared on Food Network shows, including The Kitchen.

Sharing Beauty Tips: Editorial Work

Bobbi Brown is the Beauty & Lifestyle Editor for Elvis Duran and the Morning Show. She even worked with Elvis Duran to create an "Elvis Duran bronzer" for her makeup line. From February 2014 to February 2016, Bobbi served as the Editor-in-Chief for Yahoo Beauty. She also had a 12-year run as a regular beauty expert on NBC's Today show. This happened after a chance meeting with a producer's grandmother! Bobbi Brown has also written articles for PureWow, Naturally, and Danny Seo.

Books by Bobbi Brown

Bobbi Brown has written many books to share her beauty and wellness knowledge. Here are some of them:

Making a Difference: Causes

Bobbi Brown Cosmetics started the "Pretty Powerful Campaign for Women & Girls" on International Women's Day in 2013. This campaign helps organizations that work to empower women and girls. They do this by offering job skills training for women and education for girls. Some groups that have received help include Dress for Success, the Broome Street Academy High School, and the Girl Rising Fund. Bobbi Brown was also a board member for Dress for Success.

Her Personal Life

Bobbi Brown married Steven Plofker on September 10, 1988. They have three sons and a daughter-in-law. The family lives in Montclair, New Jersey. During the summers, she enjoys spending time in Sag Harbor, New York, which is part of the Hamptons.

Awards and Recognition

Bobbi Brown's work has been featured on the covers of many famous magazines. These include Elle, Vogue, Self, and Town & Country.

She has received several important awards, such as the Glamour Woman of the Year Award. She also got The Fashion Group International Night of Stars Beauty Award and the Jackie Robinson Foundation's ROBIE Humanitarian Award. President Obama appointed her to a special committee about trade policy. She has also been added to the New Jersey Hall of Fame. She holds honorary doctorates from several universities. After she launched her second makeup company in 2020, Allure magazine called Bobbi Brown the "world’s patron saint of 'natural makeup.'"

In 2015, she was recognized as one of the BBC 100 Women.

See also

In Spanish: Bobbi Brown para niños