The Estée Lauder Companies facts for kids
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| Public | |
| Traded as |
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| Industry | Cosmetics |
| Founded | 1946 New York, New York, U.S. |
| Founders |
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| Headquarters | General Motors Building New York, New York, U.S. 10153 |
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Key people
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| Products |
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| Revenue |  US$17.737 billion (Fiscal Year Ended June 30, 2022) |
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Operating income
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US$3.170 billion (Fiscal Year Ended June 30, 2022) |
 US$2.408 billion (Fiscal Year Ended June 30, 2022) |
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| Total assets | US$20.910 billion (Fiscal Year Ended June 30, 2022) |
| Total equity | US$5.590 billion (Fiscal Year Ended June 30, 2022) |
| Owner | Lauder family (38% common stock, 86% voting power) |
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Number of employees
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approx. 63,000 (As of June 30, 2022) |
The Estée Lauder Companies Inc. is a huge American company. It makes and sells many beauty products. These include makeup, skincare, perfumes, and hair care items. The company is based in New York City. It is one of the biggest beauty companies in the world.
Estée Lauder owns many popular brands. Some of these are La Mer, Jo Malone London, Clinique, and Tom Ford Beauty. You can find their products in stores and online all over the world.
Contents
History of Estée Lauder Companies
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The Estée Lauder company started in 1946. It was founded by Estée Lauder and her husband, Joseph. They began by making cosmetics in New York City. At first, they only had four products. These were Cleansing Oil, Skin Lotion, Super Rich All-purpose Creme, and Creme Pack.
Just two years later, in 1948, they opened their first store account. This was with Saks Fifth Avenue in Manhattan. Over the next 15 years, they grew their product line. They also sold more products across the United States.
Growing Internationally
In 1960, the company started selling its products in other countries. Their first international store was Harrods in London. The next year, they opened an office in Hong Kong.
In 1964, they launched a new brand called Aramis. This brand offered fragrances and grooming products for men. In 1967, Estée Lauder herself was recognized as one of the top businesswomen in the U.S.
New Brands and Products
In 1968, the company grew again. They opened Clinique, a new cosmetic brand. Clinique products were guided by a skin doctor. They were also tested for allergies and were fragrance-free.
Clinique was the first women's cosmetic company to create a separate line for men. This happened in 1976 with "Skin Supplies for Men." These products are still sold today. By 1981, Estée Lauder products were even available in the Soviet Union.
Big Growth in the 1990s
The 1990s were a time of huge growth for the company. They started buying other brands and making deals to use fashion designers' names. This helped them become a public company.
The decade began with the creation of Origins. This was the first wellness beauty brand in U.S. department stores. They also started making perfumes for famous designers. These included Tommy Hilfiger (1993) and Donna Karan (1997).
The company bought many well-known brands. They invested in MAC Cosmetics in 1994 and fully bought it in 1998. They also bought Bobbi Brown Cosmetics and La Mer in 1995. In 1997, they added Aveda, a hair care and holistic beauty brand. The perfume company Jo Malone London was bought in 1999.
On November 16, 1995, The Estée Lauder Companies became a public company. This meant people could buy shares of the company on the New York Stock Exchange.
Expanding in the 2000s and Beyond
The company kept growing through the 2000s. They bought a hair salon called Bumble and bumble. They also made deals with fashion designers like Michael Kors (2003) and Tom Ford (2005). These deals allowed them to create fragrances and cosmetics under those designers' names.
In 2010, they bought Smashbox Beauty Cosmetics. This brand was created by brothers Dean and Davis Factor. In 2011, they partnered with Tory Burch LLC to create Tory Burch fragrances.
In 2012, the company launched AERIN Beauty. This luxury brand was inspired by the style of its founder, Aerin Lauder.
In 2014, they bought two more beauty brands: RODIN olio lusso and Le Labo. They also invested in Forest Essentials, an Indian luxury cosmetics company. In 2015, they acquired Editions de Parfums Frédéric Malle and GLAMGLOW.
In 2016, they bought Becca Cosmetics. Later that year, they made their biggest purchase yet. They acquired Too Faced for $1.45 billion.
In 2019, they bought Dr. Jart+. This Korean company created the first BB Cream. In 2021, they acquired Deciem Beauty Group Inc. In 2022, Estée Lauder opened a large distribution center in Switzerland.
In November 2022, the company announced it would buy the fashion house Tom Ford. This was a deal worth $2.8 billion. Ford will stay as creative director until at least 2023. In 2024, the company partnered with Messika.
Marketing and Famous Faces
The Estée Lauder company has many different brands. The Estée Lauder brand itself often uses famous people to promote its products. These people are sometimes called 'faces'.
Many well-known models and actresses have been 'faces' for Estée Lauder. These include Elizabeth Hurley, Gwyneth Paltrow, and supermodel Liya Kebede. In 2010, they added Chinese model Liu Wen and Puerto Rican model Joan Smalls.
In 2015, the company signed model Kendall Jenner to promote the brand. In 2017, Violette Serrat became their Global Beauty Director.
Today, Estée Lauder Global Ambassadors include Ana de Armas, Amanda Gorman, and Karlie Kloss. In 2024, the singer and actress IU became their first Korean Global Brand Ambassador.
Company Leadership
Leonard A. Lauder is the chairman emeritus of the company. William P. Lauder is the executive chairman. Fabrizio Freda is the president and chief executive officer.
Breast Cancer Awareness Campaign
In October 1992, the Breast Cancer Awareness campaign began. It was started by Evelyn Lauder, who was Estée's daughter-in-law. She helped create the "Pink Ribbon." This ribbon became a symbol for breast health.
Since then, millions of people around the world have learned about breast health. They also learned that finding breast cancer early can save lives.
The Estée Lauder Companies' yearly Breast Cancer Awareness campaign involves all of its brands. They are the biggest supporter of The Breast Cancer Research Foundation. Since 1992, this campaign has raised over $89 million globally. This money helps with research, education, and medical services.
Brands Owned by Estée Lauder
The Estée Lauder Companies owns many well-known beauty brands.
Cosmetics
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Fragrance
Haircare
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