Boost (chocolate bar) facts for kids
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| Type | Confectionery |
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| Owner | Cadbury |
| Country | United Kingdom |
| Introduced | 1985 |
| Related brands | List of Cadbury products |
Boost is a yummy chocolate bar made by Cadbury. It used to be called Moro in some places, and Moro Gold in Australia and New Zealand. This chocolate bar is sold in countries like the United Kingdom, Ireland, Australia, New Zealand, and South Africa. It has a tasty mix of milk chocolate on the outside, with a soft caramel and crunchy biscuit filling inside.
Contents
The Story of Boost
How Boost Began
Boost first came out in the UK in 1985. It was called "Coconut Boost" and had coconut and caramel covered in chocolate. In 1989, another bar called Starbar (which had peanuts and caramel) was renamed "Peanut Boost." At the same time, a new Boost bar with biscuit and caramel was also launched. The coconut Boost was stopped in 1994. The peanut version went back to being called Starbar. So, the biscuit and caramel version became the main Boost bar we know today.
Boost for Energy
In 2002, Cadbury launched special energy versions of Boost in the UK. These included "Boost Guarana" and "Boost Glucose." They were advertised with the slogan "gives you the edge," suggesting they could help you feel more energetic.
New Sizes and Types
In 2009, the Boost wrapper got a new look. Cadbury also launched the "Boost Duo," which had two smaller Boost bars in one wrapper. Later, in August 2015, "Cadbury Boost Bites" were introduced. These were smaller, bite-sized pieces of Boost sold in a bag.
In 2018, "Boost+ Protein" was released. This bar had caramel, "protein crisps," and less sugar than the regular Boost. A peanut version of Boost+ Protein also came out in 2019.
Boost and the Olympics
Did you know that Boost was very popular with the construction workers building for the 2012 London Olympics? It was their favorite snack!
Changes in Size
Over time, the size of Boost bars has changed. In 2013, the Boost bar in the United Kingdom became smaller, going from 60 grams down to 48.5 grams. This happened because the cost of ingredients went up. In 2014, the Boost Duo bar also got smaller, shrinking by 10 grams to 68 grams. The wrapper was updated to show these changes. The Boost Duo has since shrunk again to 63 grams.
How Boost Was Advertised
In the 1990s, the comedy duo Reeves and Mortimer advertised Boost on TV. Their funny slogan was "It's slightly rippled with a flat under-side." Cadbury's Boost also sponsored the successful Yamaha team in the British Superbike Championship. Another slogan used to advertise Boost was "charged with glucose."
