Boost (chocolate bar) facts for kids
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| Type | Confectionery |
|---|---|
| Owner | Cadbury |
| Country |  United Kingdom |
| Introduced | 1985 |
| Related brands | List of Cadbury products |
Boost is a yummy chocolate bar made by Cadbury. You can find it in many countries. These include the United Kingdom, Ireland, Australia, New Zealand, and South Africa.
The wrapper says Boost has milk chocolate with a caramel and biscuit filling. It also says Boost is "charged with glucose". This means it has a type of sugar that can give you energy.
Boost's Story
Boost first came out in 1985. It was a chocolate bar with coconut and caramel inside. Later, Cadbury made new kinds of Boost bars. One had peanuts and caramel, and another had biscuits.
The coconut Boost is not made anymore. The peanut version is now called Starbar again. Today, the most common Boost bar is the one with biscuits.
In 2002, a special Boost bar was launched in the UK. It had a green wrapper and contained guarana. This ingredient is known to give you energy. Its slogan was "Boost Guarana: One Step Ahead."
Fun Ads
In the 1990s, funny TV ads for Boost featured a comedy duo called Reeves and Mortimer. They used a strange slogan: "It's slightly rippled with a flat under-side."
Boost in Other Countries
In Ireland, Boost bars used to be called Moro bars. There was even a peanut Moro bar. For a short time in 2007, you could buy a coconut Moro in Ireland. In 2015, the Moro name was changed to Boost in Ireland.
In New Zealand, the Boost bar was also sold under the popular Moro brand. It was called Moro Gold.
Changes Over Time
In 2009, Boost packaging got a new look. The Cadbury name was added to the front. Also, the Boost Duo was launched. This was one wrapper with two smaller Boost bars inside.
In 2010, Boost Stix bars were introduced in Australia. These were two-finger bars, a bit like a Twix bar.
In 2013, Boost Max Choc came out in Australia. This bar had a chewy chocolate caramel center. It also had a mix of smooth chocolate and crispy chocolate biscuit.
Size Changes
Sometimes, the size of chocolate bars changes. In 2013, Boost bars in the United Kingdom became smaller. They went from 60 grams to 48.5 grams. This happened because the cost of ingredients went up. Also, new rules from the government played a part.
In 2014, the Boost Duo also got smaller. It shrank by 10 grams to 68 grams. The wrapper was updated to show new nutrition facts. It also mentioned that the bar used palm and shea fat.
By 2017, the Boost bar in multipacks in the UK was 40 grams. As of 2020, it is 34 grams.
