Brad Parscale facts for kids
Quick facts for kids
Brad Parscale
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Parscale in 2018
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| Born |
Bradley James Parscale
January 3, 1976 |
| Education | Trinity University (BS) |
| Political party | Republican |
| Spouse(s) |
Candice Parscale
(m. 2012) |
| Children | 3 (2 deceased) |
Brad Parscale (born January 3, 1976) is an American expert in digital media and a political advisor. He is known for his work on Donald Trump's presidential campaigns. He was a senior advisor for data and digital operations for Trump's 2020 campaign.
Before that, he was the digital media director for Trump's 2016 presidential campaign. He also served as the campaign manager for the 2020 campaign from February 2018 to July 2020. In September 2020, he stepped away from his company and the campaign.
Parscale started working with the Trump Organization in 2011. He helped them by building websites and managing their online media plans. In 2015, Donald Trump hired Parscale to create a website for his first presidential campaign.
During the 2016 Republican primary, Parscale managed Trump's website. He also handled digital media strategies and online fundraising. In June 2016, he officially became the digital media director for the Trump campaign. He oversaw all digital media, online fundraising, and even traditional media like radio and TV ads.
In January 2017, Parscale helped launch America First Policies. This group worked to support President Trump's plans and White House goals. In 2025, Parscale was named Chief Strategy Officer of Salem Media Group.
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Early Life and Education
Brad Parscale was born in Topeka, Kansas. His father, Dwight Parscale, was a lawyer who also ran businesses. His mother, Rita, helped with these businesses.
Parscale is very tall, standing 6 feet 8 inches. He played basketball at Shawnee Heights High School in Tecumseh, Kansas, and graduated in 1994. He then attended two junior colleges and played basketball. He later received a sports scholarship to the University of Texas at San Antonio.
After a knee injury, he left UT-San Antonio. He then went to Trinity University (Texas) in San Antonio. He earned a bachelor's degree in finance, international business, and economics in 1999.
Career Journey
Starting Out in Business
After college, Parscale moved to Orange County, California. He worked for his father, who was the CEO of a software company. In 2002, Parscale and his parents moved back to San Antonio.
In San Antonio, Parscale became a website developer. In 2005, he started his own website business. He mostly created simple websites for local businesses.
Working with Giles–Parscale
In 2011, Parscale teamed up with designer Jill Giles to form Giles–Parscale. By 2015, their company had grown significantly. It had 46 employees and many clients.
In 2012, the company was hired to build a website for Trump International Realty. This led to more work for the Trump family, including Trump Winery and Melania Trump's skin-care products. This connection eventually led to his important role in the Donald Trump 2016 presidential campaign.
In 2017, Parscale started a new company called Parscale Strategy for his political work. He moved this business to Florida. The remaining parts of Giles-Parscale were later bought by another company.
Role in the 2016 Trump Campaign
In early 2015, Parscale's company, Giles-Parscale, was hired to create a website for Donald Trump's first campaign. The company was paid a total of $94 million by the Trump campaign throughout the election. Much of this money was used for advertising and hiring other companies. In 2016, Parscale became the campaign's digital director.
Parscale used social media ads in a unique way. He tested different images, colors, and slogans to see what worked best. He was in charge of digital advertising, TV ads, and online fundraising. He also managed the campaign's budget and polling data.
He worked closely with employees from Facebook, Twitter, and Google. These experts helped his team use all the features of these platforms for advertising. Parscale focused on using Facebook to reach individual voters in important states. He believed Facebook was key to Trump's victory.
The voter information database used for Parscale's social media ads was called "Project Alamo." This name eventually covered all the fundraising and advertising efforts.
Managing the 2020 Trump Campaign
On February 27, 2018, President Trump announced that Parscale would be his campaign manager for the 2020 re-election.
In March 2020, news reports mentioned that Parscale was paying some of Trump's family members for campaign work. In April 2020, there were reports that Trump was not happy with the campaign's low poll numbers.
In June 2020, Parscale claimed that over 800,000 people requested tickets for a Trump rally in Tulsa, Oklahoma. However, the actual attendance at the 19,000-seat arena was much lower.
On July 15, 2020, Trump announced that Bill Stepien would replace Parscale as campaign manager. Parscale continued to advise the campaign.
In September 2020, Parscale stated he was "stepping away from my company and any role in the campaign for the immediate future." He said he needed to focus on his family and deal with stress.
After the 2020 Election
After the 2020 election, Parscale shared his thoughts on the campaign's strategy. He believed that Trump's response to the COVID-19 pandemic played a role in the election outcome. He also mentioned claims of voter fraud as a factor.
Since the election, Parscale has been involved in real estate flipping. He also restarted his political consulting firm and started a new data analysis company. In October 2021, he was working on a political campaign in Ohio.
Reaction to January 6th Events
On July 12, 2022, a committee investigating the events of January 6, 2021, shared some of Parscale's text messages. In these messages, Parscale expressed strong feelings about the events. He felt regret for his role in the 2016 election, especially after a supporter died during the events. He also discussed his view that the former President's words contributed to the situation.
Personal Life
Brad Parscale became a father in July 1999. He married the mother of his daughter in March 2003, but they later divorced in 2007.
In the summer of 2012, he married Candice Blount. The couple experienced a tragic loss in 2016.
In September 2020, Parscale was hospitalized after his wife called the police. She was concerned about his well-being. Officers took several firearms from their home. No charges were filed, but a judge ordered Parscale to turn over his firearms.
