Broaster Company facts for kids
| Private | |
| Industry | Manufacturing, foodservice |
| Founded | 1954 |
| Founder | L. A. M. Phelan |
| Headquarters | Beloit, Wisconsin |
|
Key people
|
|
| Products | Genuine Broaster Chicken, Broaster Pressure Fryers, ventless fryers, marinades, seasonings, coatings, frozen foods, cooking oils and sauces |
The Broaster Company makes special cooking machines for restaurants. It's based in Beloit, Wisconsin, in the USA. A man named L.A.M. Phelan started it in 1954. They are famous for their unique pressure fryers. They also have a special way of making chicken called "Genuine Broaster Chicken." You might even see their "Broaster Express" food stands!
How Broasting Started
The special cooking method called Broasting began in 1954. L.A.M. Phelan, an inventor, created it. He put together parts of a deep fryer and a pressure cooker. This helped cook chicken much faster!
He even trademarked the words "broaster" and "broasted food." This means only his company could use them. Phelan first made his special fryers under a company called Flavor Fast Foods, Inc. Then, in 1956, he officially started the Broaster Company. They began selling other cooking items too, like ingredients.
The company changed owners a few times. In 1970, Alco Standard Corporation bought it. Then, in 1991, a group of private investors bought it. In 2009, Jay Cipra became the CEO, which is like the main boss. The Broaster Company celebrated being 60 years old in 2014.
What Broaster Company Does
The Broaster Company owns a special way to make what they call "Genuine Broaster Chicken." This process uses their own special marinades (sauces to soak food in) and coatings. The chicken is then cooked in a Broaster Pressure Fryer. People who cook this chicken usually get training from the Broaster Company.
The Broaster Company lets over 5,000 restaurants, bars, and take-out places use their special method in the United States. You can also find Broaster Chicken in 54 other countries!
One place, High Life Lounge in Des Moines, showed how they make Broasted chicken on a TV show called Man v. Food in 2010.
What is Broasting?
Broasting is a way to cook chicken and other foods. It uses a pressure fryer machine. This method was invented by L. A. M. Phelan and is sold by the Broaster Company.
This cooking method mixes two ways of cooking: pressure cooking and deep frying. First, the chicken is soaked in a special sauce (marinated) and covered in breading. Then, it's cooked in the pressure fryer. This makes the chicken crispy on the outside and juicy on the inside.
Around the world, broasted chicken is very popular. You can find it in countries in the Middle Eastern and South Asian regions, like Saudi Arabia and Pakistan. It's also popular in Latin American countries, such as Colombia and Peru. Many restaurants and fast-food places in these countries even have "broast" in their names!
