Broaster Company facts for kids
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| Private | |
| Industry | Manufacturing, foodservice |
| Founded | 1954 |
| Founder | L. A. M. Phelan |
| Headquarters | Beloit, Wisconsin |
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Key people
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| Products | Genuine Broaster Chicken, Broaster Pressure Fryers, ventless fryers, marinades, seasonings, coatings, frozen foods, cooking oils and sauces |
Broaster Company is an American company that makes special cooking equipment for restaurants. It's based in Beloit, Wisconsin. A person named L.A.M. Phelan started the company in 1954. Broaster Company is famous for its unique pressure fryers. They also have a special way of cooking chicken called "Genuine Broaster Chicken." Plus, they run a food program called "Broaster Express."
Contents
The Story of Broaster Company
How Broasting Began
The special cooking method called Broasting started in 1954. An American inventor named L.A.M. Phelan came up with it. He put parts of a deep fryer and a pressure cooker together. This new machine helped cook chicken much faster.
Phelan created the words "broaster" and "broasted food." He even got them officially protected as trademarks. He started making the first Broaster Pressure Fryers under a company called Flavor Fast Foods, Inc.
Growing the Company
In 1956, Phelan officially formed the Broaster Company. The company then started selling more than just fryers. They also offered special food ingredients and cooking tools.
Later, in 1970, a big company called Alco Standard Corporation bought Broaster Company. But in 1991, Alco sold Broaster Company to a group of private investors.
In 2009, Jay Cipra became the CEO of Broaster Company LLC. He had been the president of its main company before that. Broaster Company celebrated its 60th birthday in 2014.
How Broaster Works
Making Genuine Broaster Chicken
Broaster Company owns a special way of cooking called "Genuine Broaster Chicken." This method uses the company's own marinades and coatings. First, the chicken is prepared with these special ingredients. Then, it's cooked in a Broaster Pressure Fryer.
Employees who cook Broaster Chicken get special training from the company. This makes sure the chicken is always cooked perfectly.
Where You Can Find Broaster
Broaster Company gives licenses to over 5,000 restaurants, bars, and takeout places. These are all across the United States. You can also find Broaster locations in 54 other countries around the world.
One famous place that serves Broaster Chicken is High Life Lounge in Des Moines. Their chicken broasting process was even shown on an episode of Man v. Food in 2010.
What is Broasting?
Broasting is a way to cook chicken and other foods. It uses a special pressure fryer technique. This method was invented by L. A. M. Phelan and is sold by the Broaster Company.
The broasting method combines two cooking styles. It mixes pressure cooking with deep frying. This means the chicken is pressure fried after it has been marinated and breaded.
Broasted chicken is very popular in many parts of the world. It's a favorite in Middle Eastern and South Asian countries like Saudi Arabia and Pakistan. It's also loved in Latin American countries such as Colombia and Peru. Many restaurants and fast-food places in these countries even have "broast" in their names.
