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Burger Rings facts for kids

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Burger Rings
Burger Rings.JPG
Burger Rings
Type Burger flavoured snacks
Owner The Smith's Snackfood Company
Introduced 1974; 51 years ago (1974)
Markets Oceania
Registered as a trademark in The Smith's Snackfood Company (Australia)
Burger Rings
Tagline Big burger taste (Australia)
Burger Rings
Nutritional value per 100 g (3.5 oz)
Energy 2,190 kJ (520 kcal)
60.6 g
Sugars 2.7 g
Dietary fibre 2.1 g
27.9 g
Saturated 13.4 g
Protein
6.4 g
Minerals Quantity
%DV
Potassium
5%
163 mg
Sodium
65%
968 mg
Percentages estimated using US recommendations for adults.

Burger Rings are a popular type of snack food from Australia. They are shaped like rings and taste like a delicious burger! These crunchy snacks are made mostly from corn. They are sold by The Smith's Snackfood Company, which is part of a bigger company called PepsiCo.

The Story of Burger Rings

Burger Rings first came out in 1974. That means they have been a favorite snack for over 50 years!

In the late 1990s, the look of Burger Rings changed. This happened when The Smith's Snackfood Company joined with another company called Lays. The snack bags got a new, more modern design. The logo also became bolder and sharper.

What Are Burger Rings Made Of?

Burger Rings are mainly made from corn and rice. A representative from Smith's Chips has said that Burger Rings are suitable for vegans. This means they do not contain animal products.

Here are the main things that go into Burger Rings:

  • Cereals (corn, rice)
  • Vegetable oil
  • Maltodextrin (a type of sugar)
  • Rice bran
  • Salt
  • Sugar
  • Hydrolysed vegetable protein (from soy)
  • Flavour enhancer (621)
  • Food acids (like sodium diacetate and citric acid)
  • Flavour
  • Mineral salt (potassium chloride)
  • Yeast extracts
  • Onion powder
  • Tomato powder

The packaging also mentions that Burger Rings "Contain Gluten," "Contain Milk or Milk Products," and "Contain Soy Bean or Soy Bean Products." This can be a bit confusing for vegans, as it suggests some ingredients might come from milk.

Different Flavors

For a short time, a Bacon Flavour of Burger Rings was sold in Australia.

Fun Ads and Marketing

Burger Rings have had some very memorable advertisements over the years!

Star Wars Ad

In the early 1980s, a funny TV ad for Burger Rings was shown in Australia. It looked like a scene from the movie Star Wars. A character like Luke Skywalker was on a desert planet. He met a group of small creatures called Jawas. The Jawas wanted his Burger Rings! He shared them, but they took almost all of them, leaving him with just one. Then, a Jawa quickly grabbed that last one too!

Radio Jokes

In the 1980s, there was a radio ad campaign that joked about Burger Rings. It suggested they might be made of rubber tyres! The ad ended with a funny slogan: "they taste good but!"

Chemistry Experiment Ad

A 1989 TV ad showed a school chemistry experiment. A student mixed chemicals, and somehow, a single Burger Ring snack appeared! The student ate it and seemed to get superpowers. His hair became spiky, and he looked a bit wild. The Burger Ring inside him even glowed! But then, it turned out to be just a daydream. The boy had fallen asleep in his chemistry class.

Biting Burger Rings Ad

In 1992, an ad showed a man at a bus stop. He tried to sneak a Burger Ring from another man's packet. But the snack growled like a dog and bit his arm! The man ran away past a sign that warned, "BURGER RINGS BITE." After that, the owner of the Burger Rings shared them with a woman sitting next to him.

Burger Rings Around the World

Burger Rings are also sold in New Zealand. They have the same name there. However, they are sold by a different company called Bluebird Foods. The New Zealand bags look a bit different. They also have a similar slogan: "Full on burger flavour." You can find them in different bag sizes, including 30g and 120g bags, and in 6-pack multipacks.

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