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Burger Rings facts for kids

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Burger Rings
Burger Rings.JPG
Burger Rings
Type Burger flavoured snacks
Owner The Smith's Snackfood Company
Introduced 1974; 51 years ago (1974)
Markets Oceania
Registered as a trademark in The Smith's Snackfood Company (Australia)
Burger Rings
Tagline Big burger taste (Australia)
Burger Rings
Nutritional value per 100 g (3.5 oz)
Energy 2,190 kJ (520 kcal)
60.6 g
Sugars 2.7 g
Dietary fibre 2.1 g
27.9 g
Saturated 13.4 g
Protein
6.4 g
Minerals Quantity
%DV
Potassium
5%
163 mg
Sodium
65%
968 mg
Percentages estimated using US recommendations for adults.

Burger Rings are a popular Australian snack food. They are crunchy rings that taste like a delicious burger! These tasty snacks are made mostly from corn. The Smith's Snackfood Company distributes them. This company is part of PepsiCo.

The Story of Burger Rings

Burger Rings first appeared in 1974. In the late 1990s, the look of Burger Rings packets changed. The logo became more modern with bolder letters. This happened when The Smith's Snackfood Company joined with Lay's.

What Are Burger Rings Made Of?

Burger Rings are made from a mix of corn and rice. A representative from Smith's Chips has said that Burger Rings are suitable for vegans. This means they do not contain animal products.

The main ingredients are:

  • Cereals (corn, rice)
  • Vegetable oil
  • Salt
  • Sugar
  • Flavour enhancers (like 621)
  • Flavours
  • Onion powder
  • Tomato powder

The packaging also mentions that Burger Rings contain gluten, milk products, and soy bean products.

Different Flavours

A special Bacon Flavour of Burger Rings was available for a short time in Australia.

Cool Ads for Burger Rings

Burger Rings have had some memorable advertisements over the years.

Star Wars Ad from the 80s

In the early 1980s, a famous TV ad for Burger Rings aired. It looked like a scene from Star Wars. A character like Luke Skywalker was on a desert planet. He met many small creatures called Jawas. They wanted his Burger Rings! He shared them, but they even took his last one.

Funny Radio Ads

In the 1980s, there was a funny radio ad campaign. It joked that Burger Rings might be made of rubber tyres. The ad ended with the slogan, "They taste good but!"

Chemistry Experiment Ad

A 1989 TV ad showed a school chemistry experiment. A student accidentally created a single Burger Ring snack. When he ate it, he seemed to get superpowers! The glowing Burger Ring bounced inside his chest. This was just a daydream, though. The boy had fallen asleep in class.

The Biting Burger Rings Ad

In 1992, an ad featured a man at a bus stop. He tried to sneak a Burger Ring from another man's packet. But the snack growled like a dog and bit his arm! The man ran away past a sign that said, "WARNING - BURGER RINGS BITE."

Burger Rings Around the World

Burger Rings are also sold in New Zealand. They have the same name there. Bluebird Foods distributes them in New Zealand. The New Zealand packets look a bit different. Their slogan is "Full on burger flavour." You can find them in different bag sizes.

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