Ceres Fruit Juices facts for kids

Quick facts for kids
Ceres Fruit Juices

Type	Private
Industry	Fruit Juice
Founded	1986
Headquarters	Paarl, Western Cape , South Africa
Area served	South Africa, Europe, North America, Asia
Key people	Pieter Hanekom (CEO) M. J. Truter (CFO) W. Botha (Technical Executive) L. J. Green (Operations Executive) T. Naidoo (Legal Executive)
Products	Ceres Fruit Juices, Liqui-Fruit, Superfruit, Caribbean, Daly’s, Wild Island and Squeeza
Parent	Pioneer Foods

Ceres Fruit Juices Pty Ltd, trading as The Ceres Beverage Company, is a beverage company based in Paarl, South Africa. It produces fruit juice and other fruit based products and is a subsidiary of Pioneer Foods.

Ceres advertises their products being made from 100% fruit juice without preservatives. They are manufactured using aseptic processing. The products are widely sold in Africa and imported to over 80 countries in areas including North America, Europe, and Asia. The United States is one of their largest markets .

The company is named after the town of Ceres in the Western Cape, South Africa where it was founded in 1986 by local fruit farmers/

The Ceres valley is an important fruit growing region in southern Africa, particularly for apples, pears and stone fruits. Ceres became a wholly owned subsidiary of the Bellville-based Pioneer Foods in 2004.

Products

Ceres products sold under the Ceres brand name include:

• Ceres 100% Juice (22 flavors available in various carton sizes)
• Ceres Junior Juice (5 flavors with added vitamins, aimed at children)
• Ceres Sparkling (3 flavors available in cans and glass bottles of various sizes)
• Ceres Delight (5 flavors in cartons available for export only)
• Ceres Fruit Tea (3 flavors of still iced fruit tea blended with 20% fruit juice available for export only)
• Ceres Spring Water (still and sparkling water in a variety of plastic bottle sizes)
• Ceres Squash Concentrate (4 flavors in plastic bottles)
• Ceres Nectar Concentrate (5 flavors in plastic bottles)

Two fruit juice flavours of Ceres juice in the brand's distinctive white octagonal cartons. The use of white negative space backgrounds with the simple Ceres logo and font prominently displayed has been a consistent design feature of the brand since it was founded in the 1980s.

External links

• Company Website
• Ceres juice products cited for misleading labeling
• Fruit juice distributor corrects misleading labeling