Cocio facts for kids
.jpg)
Cocio is a tasty chocolate milk drink made in Esbjerg, Denmark. It's quite popular in Denmark and other countries in Scandinavia. You can also find it in places like the Philippines, Spain, the UK, and the Netherlands.
The modern Cocio factory in Esbjerg opened in 2002. It's a big building, about 8,000 square meters, where they make the drinks and manage the company.
Contents
The Story of Cocio
How Cocio Started
Cocio was created by Anker Pallesen in 1951. He and his wife worked together to find the perfect recipe right in their own kitchen. When they first started, the factory made about 1,000 bottles every day.
Growing Bigger
In 1976, Anker Pallesen sold his company to The Borden Food Corporation from the United States. But don't worry, the chocolate milk was still made in Esbjerg, Denmark!
In the mid-1980s, Cocio introduced a new, larger 1-liter bottle. This helped the drink become even more popular in Denmark. By 1988, Cocio even had its first TV commercial in Denmark.
Becoming Number One
In 1989, Cocio bought another chocolate milk company called Congo. Congo used to have a big part of the market, but after Cocio bought them, Cocio became the main chocolate milk brand in Denmark.
Changes in Ownership
In 1999, two companies, E. Bank Lauridsen Holding A/S and IAT Corporation, decided to buy Cocio. They wanted to bring back the original Danish spirit to the company. Then, in 2002, Arla Foods became a joint owner, buying half of the company. By January 1, 2008, Arla Foods became the only owner of Cocio A/S.
Cocio was once sold in the United States, but it is no longer available there for people to buy.
How Cocio is Made
The machines at the Cocio factory are very fast! They can produce about 58,000 bottles of drinks every hour. These machines can put milk-based drinks, juices, and iced tea into glass bottles and cans.
Cocio in Commercials
Cocio has used famous people in their advertisements. For example, the well-known actress Eva Mendes appeared in some of their commercials.
