Crumbl Cookies facts for kids
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Crumbl's pink box packaging
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Trade name
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Crumbl |
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| Private | |
| Industry | Bakery Franchising |
| Founded | September 29, 2017 in Logan, Utah, U.S. |
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United States
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Number of locations
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1,071 stores (2024) |
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Areas served
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United States Canada |
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Key people
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Crumbl is a popular American bakery chain. It started in Lindon, Utah, and is famous for its delicious cookies and other sweet treats. Crumbl has grown into a big company with stores across the United States and Canada.
Contents
About Crumbl Cookies
Crumbl is known for its unique approach to selling cookies. They offer a special menu that changes often, keeping things exciting for their customers.
How Crumbl Started
Crumbl was founded in 2017 by two cousins, Sawyer Hemsley and Jason McGowan. They started their first store in Logan, Utah, while Sawyer was attending Utah State University. The cousins worked hard to create the perfect milk chocolate chip cookie recipe. They tried many different versions to find the one everyone loved most.
By 2020, Crumbl had already opened 90 locations, showing how quickly their tasty cookies became popular. The company continued to grow, and by December 2024, it had 1,071 stores.
Growing Big and Making Changes
In 2024, Crumbl updated its look with a new logo and colors. They also started offering more than just cookies, adding other desserts to their menu. This was part of a plan to keep the company fresh and exciting for customers.
A Special Way of Doing Business
Crumbl has some unique rules for its business. For example, their stores are not open on Sundays. Also, they do not use coffee as an ingredient in their products. These choices reflect the founders' personal beliefs.
Delicious Cookies and More
Crumbl is famous for its wide variety of cookies. They have a special way of keeping their menu interesting for everyone.
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The Rotating Menu
Crumbl originally offered a weekly rotating menu with six different cookie flavors. They have hundreds of unique flavors in their recipe book! In 2024, they changed their menu a bit. Now, Crumbl offers six "classic flavors" that are always available. They also have four "rotating flavors" that change each week. This means there's always something new to try!
Protecting Their Sweet Ideas
Crumbl works hard to protect its special recipes and business ideas. Sometimes, this means they need to talk with other companies to make sure everyone understands the rules. They resolved some disagreements with other cookie companies in 2023.
In 2025, Crumbl learned to be extra careful about using music in their social media videos. They made sure to get permission for any music they used.
Crumbl Around the World
Crumbl's popularity has spread beyond the United States. In 2024, some unofficial Crumbl pop-up stores appeared in countries like Australia, the United Kingdom, and Mexico. Instead of taking legal action, Crumbl announced plans to open official stores in those countries even faster. This shows how much people around the world love their cookies!
Keeping Everyone Safe at Work
In 2022, Crumbl made sure all its stores followed important rules about how many hours young employees could work. They also checked that tasks, especially around kitchen equipment, were safe for everyone. Crumbl apologized and made changes to ensure all rules were followed and employees were safe.
See also
- Insomnia Cookies
- Levain Bakery
- PopUp Bagels
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