Curly Wurly facts for kids
Curly Wurly is a fun and chewy chocolate bar made by Cadbury. It's sold in many countries around the world. This unique treat first came out in the UK in 1970. Imagine three flat, wiggly strings twisted together – that's what a Curly Wurly looks like! It's made of yummy, hard caramel covered in smooth chocolate.
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The Story of Curly Wurly
The special shape of the Curly Wurly was invented by a person named David John Parfitt. He was a candy expert who worked at the Cadbury factory in Bournville, England. David was experimenting with extra toffee when he came up with the idea for this wiggly bar. It was first sold in 1970.
Other Wavy Candy Bars
After Curly Wurly became popular, other candy companies made similar chewy bars. They wanted to compete with Cadbury or offer their own version of this fun treat.
Mars' Chewy Bars
In Europe, the company Mars introduced a similar bar in 1972. It was called "3 Musketeers" and had pictures of the famous Three Musketeers on the wrapper. Later, its look changed to be more like the "Marathon" bar sold in the US. In Germany, it was called "3 Musketiere" or "Leckerschmecker." The Dutch version was also called "3 Musketeers."
It's important not to confuse Mars' "3 Musketeers" bar in Europe with their 3 Musketeers bar in the U.S. The US version is different because it does not have caramel inside. In the UK, the US "3 Musketeers" bar is known as the Milky Way.
In the United States, Mars sold their version as "Marathon." It first appeared in August 1973, just a few weeks after Cadbury launched Curly Wurly there. The "Marathon" bar had bright red packaging. It even had a ruler printed on the back to show it was 8 inches (20 cm) long! This bar was no longer sold after October 1981.
The "Marathon" bar in the US was also different from the "Marathon" bar Mars sold in the UK. The UK "Marathon" was a chocolate bar with peanuts, not caramel. It had a brown wrapper with blue letters. In 1990, the UK "Marathon" was renamed Snickers, which is what it's still called today.
Mackintosh's Wig Wag
In Canada, a company called Mackintosh's made a similar candy bar in the 1970s. It was known as the "Wig Wag."
Marabou's Loop
A Swedish candy company called Marabou (which is owned by Kraft) released their own version in 2011. They called it "Loop."
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