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Snickers facts for kids

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Snickers logo (2000-2005).svg
Logo used from 2000 to 2005
Type Confectionery
Owner Mars Inc.
Country United States
Introduced 1930; 94 years ago
Markets Worldwide
Tagline Hungry? Why wait?
Nutritional value per 47 g
Energy 220 kcal (920 kJ)
Sugars 24
Dietary fiber 1.0
Saturated 4.00
Trans 0.2
Minerals Quantity
40 mg
110 mg
Other constituents Quantity
Water 105 mg
Cholesterol 5 mg
Percentages estimated using US recommendations for adults.

Snickers (stylized in all caps) is a brand of chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world.

Snickers was introduced by Mars in 1930 and named after the Mars family's favorite horse. Initially marketed as "Marathon" in the UK and Ireland, its name was changed to Snickers in 1990 to align with the global brand, differentiating it from an unrelated US product also named Marathon. Snickers has expanded its product line to include variations such as mini, dark chocolate, white chocolate, ice cream bars, and several nut, flavor, and protein-enhanced versions. Snickers remains a prominent snack worldwide, sponsoring significant sporting events and introducing notable marketing campaigns.


In 1930, Mars introduced Snickers, named after the favorite horse of the Mars family. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating. The bar was marketed under the name "Marathon" in the UK and Ireland until 1990, when Mars decided to align the UK product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the United States during the 1970s which was similar to the UK's Curly Wurly). A Marathon retro edition was sold exclusively at the UK Morrisons supermarket for three months in 2019.

There are other Snickers products such as Snickers mini (invented by Carlos Calle), dark chocolate, white chocolate, ice cream bars, Snickers with almonds, Snickers with hazelnuts, Snickers with pecans, Snickers peanut butter bars, Snickers protein and Snickers with Extra Caramel, as well as espresso, fiery, and sweet & salty versions.


A circa 1939 ingredient list for the original bar included white sugar, sweet milk chocolate, corn syrup, peanuts, milk condensed with sugar, coconut oil, malted milk, whites of eggs and salt. By 2019, the ingredients for the original bar had been changed to: milk chocolate (sugar, cocoa butter, chocolate, skim milk, lactose, milkfat, soy lecithin), peanuts, corn syrup, sugar, palm oil, skim milk, lactose, salt, egg whites, artificial flavor.

Caloric value

The USDA lists the caloric value of a 2-ounce (57 gram) Snickers bar as 280 kilocalories (1,200 kJ). As of 2018, the United Kingdom bar has a weight of 48 g (1.7 oz), with 245 kcal, and the Canadian bar 52 g (1.8 oz) with 250 kcal.

Bar weight

Over the years, the bar weight has decreased: Before 2009, in the UK a single Snickers bar had a weight of 62.5 g (2.20 oz). This weight was subsequently reduced to 58 g (2.0 oz) in 2009, and to 48 g (1.7 oz) in 2013. In the United States the listed weight in 2018 was 52.7 g. In Australia, Snickers bars were originally made locally and weighed 53 g (1.9 oz), however in the late 2010s production moved to China and the bars were shrunk to 50 g (1.8 oz). In 2022, production returned to Australia and bars further reduced in weight to 44 g (1.6 oz).

Products containing Snickers

Containing approximately 450 calories (1,900 kJ) per bar, deep fried chocolate bars (including Snickers and Mars bars) became a specialty in fish and chips shops in Scotland in 1995, and in the early 2000s, became popular at American state fairs.

In 2006, the British Food Commission highlighted celebrity chef Antony Worrall Thompson's "Snickers pie", which contained five Snickers bars among other ingredients, suggesting it was one of the unhealthiest desserts ever; one slice providing "over 1,250 calories (5,200 kJ) from sugar and fat alone", more than half a day's requirement for an average adult. The pie had featured on his BBC Saturday programme some two years earlier and the chef described it as an occasional treat only.

Snickers products

The following variants are available in the United States.

  • Snickers Original
  • Snickers Milk Chocolate
  • Snickers Almond
  • Snickers Peanut Butter
  • Snickers White Chocolate
  • Snickers Peanut Brownie
  • Snickers Almond Brownie Dark Chocolate
  • Snickers Ice Cream
  • Snickers Ice Cream Bars
  • Snickers 100 Calories Chocolate
  • Snickers Creamy Peanut Butter
  • Snickers Crunchy Peanut Butter

See also

Kids robot.svg In Spanish: Snickers para niños

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