Snickers facts for kids
Snickers is a super popular chocolate bar known all around the world! It's made with a yummy mix of soft nougat, chewy caramel, and crunchy peanuts, all covered in smooth milk chocolate. The company that makes Snickers is called Mars Inc.. It's one of the best-selling candy bars ever, with sales of over $380 million each year globally.
Snickers was first made by Mars in 1930. It was named after the Mars family's favorite horse! For a while, in the UK and Ireland, it was called "Marathon." But in 1990, Mars changed the name to Snickers everywhere so everyone would know it by the same name. Over the years, Snickers has grown to include lots of different types, like mini bars, dark chocolate versions, white chocolate ones, and even ice cream bars! There are also versions with different nuts, flavors, and extra protein. The ingredients have changed a little over time to keep up with what people like and new health guidelines. Even with changes in size and some discussions about health, Snickers is still a huge snack worldwide. It even sponsors big sports events and has famous advertising campaigns!
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Logo used from 2000 to 2005
|
|
 |
|
| Type | Confectionery |
|---|---|
| Owner | Mars Inc. |
| Country | United States |
| Introduced | 1930; 95 years ago |
| Markets | Worldwide |
| Tagline | Hungry? Why wait? |
| Nutritional value per 47 g | |
|---|---|
| Energy | 220 kcal (920 kJ) |
|
29
|
|
| Sugars | 24 |
| Dietary fiber | 1.0 |
|
10.0
|
|
| Saturated | 4.00 |
| Trans | 0.2 |
|
Protein
|
4.0
|
| Minerals | Quantity
%DV†
|
| Calcium |
4%
40 mg |
| Sodium |
7%
110 mg |
| Other constituents | Quantity |
| Water | 105 mg |
| Cholesterol | 5 mg |
| †Percentages estimated using US recommendations for adults. Source: https://ndb.nal.usda.gov/ndb/foods/show/45248489 |
|
Contents
The Story of Snickers
Snickers was first created in 1930 by the Mars company. It got its name from the Mars family's favorite horse! The original Snickers bar had nougat, peanuts, and caramel, all covered in chocolate.
For many years, this candy bar was sold as "Marathon" in the UK and Ireland. But in 1990, Mars decided to call it Snickers everywhere. This made sure the brand was the same all over the world.
Different Kinds of Snickers
Over time, Snickers has made many different versions of its famous bar. You can find Snickers mini bars, which are smaller. There are also bars made with dark chocolate or white chocolate.
If you love nuts, you might find Snickers with almonds, hazelnuts, or pecans. There are even Snickers peanut butter bars! For those looking for a boost, there's Snickers protein. Other fun flavors include espresso, fiery, and sweet & salty versions.
What's in a Snickers Bar?
The main ingredients in a Snickers bar today include milk chocolate, peanuts, corn syrup, and sugar. It also has palm oil, skim milk, lactose, salt, egg whites, and artificial flavor.
How Big Are Snickers Bars?
The size of a Snickers bar has changed a bit over the years. For example, in the UK, a single Snickers bar used to weigh about 62.5 grams before 2009. By 2013, it weighed about 48 grams. In the United States, a bar weighed about 52.7 grams in 2018.
In Australia, Snickers bars were first made locally and weighed 53 grams. Later, production moved to China, and the bars became smaller, at 50 grams. In 2022, production returned to Australia, and the bars were reduced again to 44 grams.
Fun Ways to Eat Snickers
People have found creative ways to enjoy Snickers!
Deep-Fried Snickers
In 1995, fish and chips shops in Scotland started making deep-fried chocolate bars, including Snickers. These became very popular at American state fairs in the early 2000s. A deep-fried Snickers bar can have around 450 calories.
Snickers Pie
In 2006, a famous chef named Antony Worrall Thompson created a "Snickers pie." This dessert used five Snickers bars, along with other ingredients. Some people thought it was one of the unhealthiest desserts ever because one slice could have over 1250 calories from sugar and fat! The chef said it was meant to be an occasional treat.
Snickers Commercials and Sponsorships
Snickers has had many memorable advertising campaigns and has sponsored big events.
"It's so satisfying"
In the 1980s, Snickers commercials showed everyday people talking about why they loved the candy bar. The ads had a catchy jingle that said, "It's so satisfying." They also showed a hand turning peanuts into a Snickers bar, with the line, "Packed with peanuts, Snickers really satisfies."
Snickers at the Olympics
Mars paid $5 million for Snickers and M&M's to be the "official snack" of the 1984 Summer Olympics. This was a big deal and helped Snickers become an international brand.
"You're Not You When You're Hungry"
This famous advertising campaign started in 2010. The commercials show people acting strangely because they are hungry. Then, after they eat a Snickers, they turn back into their normal selves. Often, these strange characters are played by celebrities!
- In 2010, Betty White and Abe Vigoda appeared in the first commercial for this campaign, playing American football. It was a huge hit!
- Later, singers like Aretha Franklin and Liza Minnelli, and comedians like Richard Lewis and Roseanne Barr were in the ads.
- In 2013, Robin Williams and Bobcat Goldthwait appeared in a Snickers football commercial.
- A 2014 commercial featured Godzilla acting friendly on a beach until he got hungry and started rampaging. A Snickers bar quickly calmed him down!
- In 2015, a Super Bowl commercial parodied a scene from The Brady Bunch, with Danny Trejo and Steve Buscemi playing characters from the show who were "not themselves" when hungry.
- In 2018, Brazilian football star Ronaldo was shown celebrating a goal for Argentina, then eating a Snickers to return to normal.
- The UK version of the campaign featured British celebrities like Joan Collins, Stephanie Beacham, and Rowan Atkinson as Mr. Bean. In 2018, Elton John appeared in an ad where he turned into rapper Boogie when hungry.
This campaign was so successful that it made Snickers the number one candy bar, up from seventh place!
Snickers and Sports
Snickers has a long history of sponsoring sports events and teams.
- In NASCAR racing, Snickers has sponsored cars like Kyle Busch's No. 18 Toyota.
- Snickers was an Official Sponsor of the FIFA World Cup in 1994 and 1998.
- It also sponsored the UEFA European Championship in 1996.
- Snickers has been a main sponsor for the Champions League, Asian Cup, and African Cup of Nations.
- Snickers has been an official sponsor of WWE's WrestleMania events many times, including 32 through 39.
- Since 2011, Snickers has been the official sponsor of Six Flags' annual Fright Fest event at its theme parks.
Different Snickers Products
Here are some of the Snickers bars you might find in the United States:
- Snickers Original
- Snickers Milk Chocolate
- Snickers Almond
- Snickers Peanut Butter
- Snickers White Chocolate
- Snickers Peanut Brownie
- Snickers Almond Brownie Dark Chocolate
- Snickers Ice Cream
- Snickers Ice Cream Bars
- Snickers 100 Calories Chocolate
- Snickers Creamy Peanut Butter
- Snickers Crunchy Peanut Butter
Images for kids
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A Snickers bar, broken in half to show its layers.
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The Snickers logo used from 2000 to 2005.
See also
