Snickers facts for kids

Quick facts for kids
Snickers

Logo used from 2000 to 2005
Type	Confectionery
Owner	Mars Inc.
Country	United States
Introduced	1930; 95 years ago
Markets	Worldwide
Tagline	Hungry? Why wait?

Snickers (stylized in all caps) is a brand of chocolate bar consisting of nougat topped with caramel and peanuts, all encased in milk chocolate. The bars are made by the American company Mars Inc. The annual global sales of Snickers is over $380 million, and it is widely considered the bestselling candy bar in the world.

Snickers was introduced by Mars in 1930 and named after the Mars family's favorite horse. Initially marketed as "Marathon" in the UK and Ireland, its name was changed to Snickers in 1990 to align with the global brand, differentiating it from an unrelated US product also named Marathon. Snickers has expanded its product line to include variations such as mini, dark chocolate, white chocolate, ice cream bars, and several nut, flavor, and protein-enhanced versions. Ingredients have evolved from its original formulation to adapt to changing consumer preferences and nutritional guidelines. Despite fluctuations in bar size and controversies around health and advertising, Snickers remains a prominent snack worldwide, sponsoring significant sporting events and introducing notable marketing campaigns.

History

In 1930, Mars introduced Snickers, named after the favorite horse of the Mars family. The Snickers chocolate bar consists of nougat, peanuts, and caramel with a chocolate coating. The bar was marketed under the name "Marathon" in the UK and Ireland until 1990, when Mars decided to align the UK product with the global Snickers name (Mars had marketed and discontinued an unrelated bar named Marathon in the United States during the 1970s which was similar to the UK's Curly Wurly). A Marathon retro edition was sold exclusively at the UK Morrisons supermarket for three months in 2019.

There are other Snickers products such as Snickers mini (invented by Carlos Calle), dark chocolate, white chocolate, ice cream bars, Snickers with almonds, Snickers with hazelnuts, Snickers with pecans, Snickers peanut butter bars, Snickers protein and Snickers with Extra Caramel, as well as espresso, fiery, and sweet & salty versions.

Ingredients

A circa 1939 ingredient list for the original bar included white sugar, sweet milk chocolate, corn syrup, peanuts, milk condensed with sugar, coconut oil, malted milk, whites of eggs and salt. By 2019, the ingredients for the original bar had been changed to: milk chocolate (sugar, cocoa butter, chocolate, skim milk, lactose, milkfat, soy lecithin), peanuts, corn syrup, sugar, palm oil, skim milk, lactose, salt, egg whites, artificial flavor.

Caloric value

The USDA lists the caloric value of a 2-ounce (57 gram) Snickers bar as 280 kilocalories (1,200 kJ). As of 2018, the United Kingdom bar has a weight of 48 g (1.7 oz), with 245 kcal, and the Canadian bar 52 g (1.8 oz) with 250 kcal.

Bar weight

Over the years, the bar weight has decreased: Before 2009, in the UK a single Snickers bar had a weight of 62.5 g (2.20 oz). This weight was subsequently reduced to 58 g (2.0 oz) in 2009, and to 48 g (1.7 oz) in 2013. In the United States the listed weight in 2018 was 52.7 g. In Australia, Snickers bars were originally made locally and weighed 53 g (1.9 oz), however in the late 2010s production moved to China and the bars were shrunk to 50 g (1.8 oz). In 2022, production returned to Australia and bars further reduced in weight to 44 g (1.6 oz).

Products containing Snickers

Containing approximately 450 calories (1,900 kJ) per bar, deep fried chocolate bars (including Snickers and Mars bars) became a specialty in fish and chips shops in Scotland in 1995, and in the early 2000s, became popular at American state fairs.

In 2006, the British Food Commission highlighted celebrity chef Antony Worrall Thompson's "Snickers pie", which contained five Snickers bars among other ingredients, suggesting it was one of the unhealthiest desserts ever; one slice providing "over 1,250 calories (5,200 kJ) from sugar and fat alone", more than half a day's requirement for an average adult. The pie had featured on his BBC Saturday programme some two years earlier and the chef described it as an occasional treat only.

Advertising

"It's so satisfying"

In 1980, Snickers (and Marathon) have run ads which featured a variety of everyday people discussing why they like Snickers. The ads featured a jingle that said "It's so satisfying" and depicted a hand that would open and close showing a handful of peanuts converting to a Snickers bar. "Packed with peanuts, Snickers really satisfies" was shown in the commercials.

1984 Olympics

Mars paid $5 million to have Snickers and M&M's named the "official snack" of the 1984 Summer Olympics, outraging nutritionists. Sports promotions in international games continued to be a prominent marketing tool for Mars, keeping Snickers as an international brand while also selling local bars in some markets.

Not Going Anywhere For a While?

Beginning in 1995, Snickers ran ads which featured someone making a self-inflicted mistake, with the voice-over saying "Not going anywhere for a while? Grab a Snickers!" The tag line at the end of each ad proclaimed, "Hungry? Why Wait?" Later ads have used the tagline “Rookie mistake? Maybe you just need a Snickers.”

One such ad had a player for a fictional American football team showing off his new tattoo of the team's logo on his back to his teammates. He then shows it to his head coach who, after complimenting the tattoo, immediately tells him that he's been traded to Miami. The player then goes to have his old team's logo replaced with the new team's logo.

Some of the ads were done in conjunction with the National Football League, with whom Snickers had a sponsorship deal at the time. One ad featured a member of the grounds crew at Arrowhead Stadium painting the field for an upcoming Kansas City Chiefs game in hot, late-summer weather. After finishing one of the end zones, and visibly exhausted, one of the Chiefs players walks up to him and says the field looks great, "but who are the Chefs?", showing that despite all the hard work the painter accidentally omitted the "i" in Chiefs. Another had Marv Levy in the Buffalo Bills locker room lecturing his team that "no one's going anywhere" until the Bills figure out how to actually win a Super Bowl.

Snickers Feast

In 2007, Snickers launched a campaign which featured Henry VIII and a Viking among others who attend the "Snickers Feast". It consisted of various commercials of the gang and their adventures on the feast.

NASCAR

In NASCAR racing, Snickers (and the rest of the Mars affiliated brands) sponsored Kyle Busch's No. 18 Toyota for Joe Gibbs Racing. Prior to that the brand served as a primary sponsor for Ricky Rudd's No. 88 Robert Yates Racing Ford as well as an associate sponsor for the team's No. 38 car driven first by Elliott Sadler and then by David Gilliland, and an associate sponsor for the MB2 Motorsports No. 36 Pontiac driven by Derrike Cope, Ernie Irvan, Ken Schrader, and others. In 1990, Bobby Hillin drove for Stavola Brothers Racing in the No. 8 Snickers Buick, marking the candy's first appearance as a sponsor; it had since been driven by Rick Wilson and Dick Trickle. Mars announced that at the conclusion of the 2022 NASCAR Cup Series season, they will pull their sponsorship from not only Joe Gibbs Racing, but NASCAR entirely and it was replaced by Monster Energy.

FIFA World Cup & UEFA Euro Sponsorship

Snickers was the Official Sponsor of the FIFA World Cup from 1994 until 1998 editions and the UEFA European Championship 1996. Snickers was also main sponsor of Champions League 92/93 and 93/94, Asian Cup 2011, African Cup of Nations 2019.

You're Not You When You're Hungry

In 2010, a new advertising campaign was launched, usually based around people turning into different people (usually celebrities) as a result of hunger (taking the new campaign's name "You're Not You When You're Hungry" quite literally). The tagline varied depending on the commercial's location or what variety the commercial is showing. The American adverts initially ended with the tagline "Snickers Satisfies". Steve Burns, best known as the first host of the children's show Blue's Clues has done the voice of the announcer. BBDO New York said this campaign made Snickers the number one candy bar, up from seventh. In 2020, USA Today's Ad Meter named it the best Super Bowl campaign of the past 25 years.

In 2010, Betty White and Abe Vigoda appeared in the first Snickers commercial in this campaign, playing American football. The commercial was ranked by ADBOWL as the best advertisement of the year. This commercial was also briefly spoofed in an episode of SportsNation on ESPN2 with Michelle Beadle playing the role instead of Betty White in 2011. Later that year, Snickers commercials featured singers Aretha Franklin and Liza Minnelli, and comedians Richard Lewis and Roseanne Barr. A 2011 commercial featured actors Joe Pesci and Don Rickles.

In Latin America, the slogan was the same as in the UK version, except that men doing extreme sports turning into the Mexican singer Anahí as a result of hunger. Brazilian versions of the ad featured actresses Betty Faria and Cláudia Raia.

In 2013, Robin Williams and Bobcat Goldthwait appeared in a Snickers football commercial. Russian duo t.A.T.u. appeared in a Japanese Snickers commercial as themselves throwing a tantrum in a baseball game before eating the chocolate reverts them into normal baseball players. In March 2014, a commercial featuring Godzilla was released to promote the 2014 Godzilla film. In the commercial, Godzilla is shown hanging out with humans on the beach, riding dirt bikes, and water skiing; he only begins rampaging once he is hungry. After being fed a Snickers bar, he resumes having fun with the humans.

In February 2015, Snickers' Super Bowl XLIX commercial featured a parody of a scene from an episode of The Brady Bunch entitled "The Subject Was Noses." In the commercial, Carol and Mike try to calm down a very angry Machete (played by Danny Trejo). When the parents give Machete a Snickers bar, he reverts into Marcia before an irate Jan (played by Steve Buscemi) rants upstairs and walks away. In a second commercial set earlier, Marcia (as Machete) angrily brushes her hair while yelling through her door.

In 2018, Brazil World Cup winner Ronaldo is seen celebrating a goal for Argentina. When he notices the confused faces around him, he eats a Snickers and returns to normal.

The UK version of the campaign usually used British celebrities and, up until 2018, retained the slogan from the Mr. T. era. In the initial advertisement, Joan Collins and Stephanie Beacham featured as locker room footballers who had turned into them due to being hungry. In 2014, Rowan Atkinson as Mr. Bean returned on television by appearing on several UK Snickers commercials and cinema spots, in place of a martial arts master who had turned into him as a result of hunger. Later, in 2018, Elton John appeared in a new advertisement where he turns into African American rapper Boogie after he eats a Snickers; the latter had turned into the former due to hunger (the slogan appeared on a turntable in this advertisement).

This campaign was revived in 2022 in the UK under a slightly different form and new slogan "You're [subject matter] When You're Hungry" (i.e. "You're Unfiltered When You're Hungry") while using the initial American "Satisfies" slogan.

Nitro Sponsorship

In 2013, Snickers began to sponsor Nitro at Six Flags Great Adventure.

Maybe You Just Need A Snickers

In 2020, a new campaign was trialed, focusing on the theme of people doing things that contradicted what they think they are doing, such as a man crawling along rocky ground when he thought he was climbing a rock face, the new slogan for this commercial, "Confused? Maybe you just need a Snickers", indicating hunger-induced confusion. Nitro at Six Flags Great Adventure also features this advertisement style (see above). This campaign was revived in the UK in 2024 to promote the 2024 UEFA European Football Championships, featuring footballers Bukayo Saka and Luka Modrić.

WrestleMania

Snickers has been an official sponsor of WWE's WrestleMania events, including WrestleMania 2000, 22, 32, 33, 34, 35, 36, 37, 38 and 39, while its Cruncher variant sponsored WrestleMania X-Seven, XIX, XX and 21. Since then, Snickers has sponsored superstars such as Enzo Amore and Big Cass with their signature term, SAWFT, which is labelled at the back of the chocolate bar.

Six Flags Fright Fest

Since 2011, Snickers has been the official sponsor of Six Flags' annual Fright Fest event at its theme parks.

Snickers products

The following variants are available in the United States.

• Snickers Original
• Snickers Milk Chocolate
• Snickers Almond
• Snickers Peanut Butter
• Snickers White Chocolate
• Snickers Peanut Brownie
• Snickers Almond Brownie Dark Chocolate
• Snickers Ice Cream
• Snickers Ice Cream Bars
• Snickers 100 Calories Chocolate
• Snickers Creamy Peanut Butter
• Snickers Crunchy Peanut Butter

See also

In Spanish: Snickers para niños

• Curly Wurly
• Baby Ruth
• Mars bar
• Milky Way
• Snickers salad
• Snickers pie
• List of chocolate bar brands
• List of candies