Datu Puti facts for kids
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| Owner | NutriAsia |
|---|---|
| Introduced | 1975 |
| Markets | Worldwide |
| Previous owners | Southeast Asia Food, Inc. |
Datu Puti is a popular brand that makes sauces and seasonings. It is owned by a company called NutriAsia. The brand first started in 1975, selling only vinegar. It was created by Hernan and Ismael Reyes. Later, in the 1990s, Datu Puti also began selling soy sauce and fish sauce. An oyster sauce product was also added to their range.
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What's in the Name?
The name Datu Puti has a special meaning. "Datu" comes from the last name of one of the founders' mothers. "Puti" is a Filipino word that means "white." This color is important because it's the main color of traditional palm vinegar, also known as sukang paombong. The brand's logo even shows a picture of a datu, which is a traditional leader.
The "Sour Face" Campaign
A very famous marketing campaign helped Datu Puti become well-known. It was called mukhasim, which means "sour face" in English. This word is a mix of two Filipino words: mukha (face) and asim (sour). The campaign started in the early 1980s. It featured a comedian named Conrado "Pugak" Piring. He would make a funny face, like he had just tasted something very sour. This "mukhasim" face became very popular and helped people remember the brand.
Products You Can Find
Datu Puti makes many different kinds of sauces and seasonings. Here are some of them:
- Datu Puti White Vinegar
- Datu Puti Original Vinegar, which includes:
- Datu Puti Sukang Iloko
- Datu Puti Sukang Sinamak
- Datu Puti Pinoy Spice
- Datu Puti Soy Sauce
- Datu Puti Toyomixes (soy sauce mixes):
- Datu Puti Toyomansi (soy sauce with calamansi)
- Datu Puti Toyochili (soy sauce with chili)
- Datu Puti Toyomagic
- Datu Puti Fish Sauce
- Datu Puti Natural Selections, which are special versions like:
- Natural Cane Vinegar
- Premium Soy Sauce
- Brewed Soy Sauce
- Thai Fish Sauce
- Datu Puti Adobo Series (sauces for cooking adobo, a popular Filipino dish):
- Classic Adobo
- Spicy Adobo
- Pininyahang Adobo (adobo with pineapple)
- Adobo sa Gata (adobo with coconut milk)
- Humba
- Datu Puti Oyster Sauce
- Datu Puti Barbecue Marinade
- Datu Puti Pares Pack (a twin pack of vinegar and soy sauce)
How Popular is Datu Puti?
Datu Puti is a very successful brand in the Philippines. In 2011, reports showed that Datu Puti was the top brand for vinegar in the entire country. The same report also said that Datu Puti was the leading brand for soy sauce in the Luzon region of the Philippines. This shows how much people trust and use Datu Puti products in their cooking.
