Datu Puti facts for kids
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| Owner | NutriAsia |
|---|---|
| Introduced | 1975 |
| Markets | Worldwide |
| Previous owners | Southeast Asia Food, Inc. |
Datu Puti is a very popular brand of condiments from the Philippines. Condiments are things like sauces or seasonings that you add to food to make it taste better. This brand is owned by a company called NutriAsia, Inc.
Datu Puti first started in 1975. Back then, it only sold vinegar. Later, in the 1990s, the brand grew and started selling soy sauce and fish sauce. They also added oyster sauce to their products.
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What's in the Name?
The name Datu Puti has a special meaning. "Datu" comes from the last name of the founders' mother, Reyes. "Puti" is a Filipino word that means "white." This color is important because it's the main color of traditional Filipino palm vinegar, called sukang paombong.
The logo for the Datu Puti brand shows a picture of a datu. A datu was a traditional leader or chief in some parts of the Philippines.
The Famous "Mukhasim" Campaign
One big reason why Datu Puti became so well-known was its "mukhasim" advertising campaign. "Mukhasim" is a fun Filipino word that means "sour face." It's made from two words: mukha (face) and asim (sour).
This campaign started in the early 1980s. It featured a comedian named Conrado "Pugak" Piring. In the ads, he would make a funny face, like he had just tasted something very sour. This "mukhasim" face became famous and helped people remember the Datu Puti brand.
What Products Does Datu Puti Make?
Datu Puti makes many different kinds of sauces and seasonings. Here are some of their popular products:
- Datu Puti White Vinegar
- Datu Puti Original Vinegar
- Datu Puti Sukang Iloko (a type of vinegar)
- Datu Puti Sukang Sinamak (another type of vinegar)
- Datu Puti Pinoy Spice (a spiced vinegar)
- Datu Puti Soy Sauce
- Datu Puti Toyomixes (these are different flavored soy sauces)
- Datu Puti Toyomansi (soy sauce with calamansi, a Filipino lime)
- Datu Puti Toyochili (soy sauce with chili)
- Datu Puti Toyomagic (a special soy sauce blend)
- Datu Puti Fish Sauce
- Datu Puti Natural Selections:
- Natural Cane Vinegar
- Premium Soy Sauce
- Brewed Soy Sauce
- Thai Fish Sauce
- Datu Puti Adobo Series (sauces for making the famous Filipino dish, adobo)
- Classic Adobo
- Spicy Adobo
- Pininyahang Adobo (adobo with pineapple)
- Adobo sa Gata (adobo with coconut milk)
- Humba (a sweet and savory pork dish sauce)
- Datu Puti Oyster Sauce
- Datu Puti Barbecue Marinade
- Datu Puti Pares Pack (a pack with both vinegar and soy sauce)
How Popular is Datu Puti?
Datu Puti is a very strong brand in the Philippines. In 2011, reports showed that Datu Puti was the top brand for vinegar in the entire country. The same report also said that Datu Puti was the leading brand for soy sauce in Luzon, which is the largest island in the Philippines.
