Doug Bowser facts for kids

Quick facts for kids Doug Bowser
Bowser in 2025
4th President of Nintendo of America
Incumbent
Assumed office April 15, 2019
Preceded by	Reggie Fils-Aimé
Personal details
Born	Doug Spencer Bowser New York, U.S.
Alma mater	University of Utah (BA)
Signature

Doug Spencer Bowser is an American businessman. He is currently the president and chief operating officer of Nintendo of America. This is the North American part of the Japanese video game company Nintendo. He became president in 2019, taking over from Reggie Fils-Aimé.

Doug Bowser's Early Career

Doug Spencer Bowser was born in Upstate New York. He studied communications at the University of Utah. He earned his bachelor's degree in 1984.

Working at Procter & Gamble

After college, Bowser worked at Procter & Gamble. This is a very large company that makes many different products. He worked there from 1984 to 2007. During this time, he was a director for customer marketing in Latin America. He also led the company's team that worked with Safeway stores.

Working at Electronic Arts

From 2007 to 2015, Bowser worked at Electronic Arts. This company is famous for making video games. He was the vice president of global demand planning there. This means he helped plan how many games and products were needed around the world.

Leading Nintendo of America

Doug Bowser joined Nintendo of America in 2015. He started as the vice president of sales and marketing. His job was to help sell Nintendo products and tell people about them.

Promoting the Nintendo Switch

In mid-2016, he was promoted to senior vice president of sales and marketing. In this role, he helped launch the Nintendo Switch console. He oversaw how the Nintendo Switch was promoted and released in North America. The Nintendo Switch became very popular.

Becoming President of Nintendo

In February 2019, the president of Nintendo of America, Reggie Fils-Aimé, announced he was retiring. Doug Bowser was chosen to take his place. He became the new president of Nintendo of America in April 2019. He also represents Nintendo for the Entertainment Software Association. This group helps the video game industry.

The Famous Name Coincidence

Doug Bowser shares his last name with the main bad guy in the Mario video games, Bowser. This was a funny coincidence when he first joined Nintendo. People online found it even funnier when he became president.

The BBC news even called it "one of the most charming cases of nominative determinism ever." This means someone's name seems to fit their job or destiny. Nintendo has even made jokes about it in their presentations, like at E3 2019. Doug Bowser says he doesn't mind the jokes. He sees it as a sign that Nintendo fans are very passionate and enjoy the fun.

See also

In Spanish: Doug Bowser para niños