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Emart Inc.
Public
Traded as KRX: 139480
Industry Retailing
Founded 1993; 32 years ago (1993)
Headquarters ,
South Korea
Number of locations
178 in South Korea, 72 in Malaysia, 4 in Mongolia, 1 in Vietnam
Area served
South Korea, Malaysia, Vietnam, Mongolia, India
Key people
Kang Heui-seok (CEO)
Products Groceries, consumer goods
Owner Lee Myung-Hee
Parent Shinsegae
E-mart Gwangju branch 20190521 102824
Emart store in Gwangju, South Korea

Emart Inc. (Hangul: 주식회사 이마트) is the biggest store chain in South Korea. It was started on November 12, 1993, by a company called Shinsegae. Emart was the very first discount store in South Korea. By December 2016, there were 160 Emart stores all over the country.

Emart is the oldest and largest discount store chain in South Korea. In 2009, its total sales were more than US$9.4 billion. Emart was also the first South Korean store to open in China. It had 27 stores there before leaving the country in 2017. Emart also has another store brand called Emart-traders, which is similar to Costco.

History of Emart

Emart opened its first store in Chang-dong, Dobong-gu, Seoul, on November 12, 1993. A second store opened in Ilsan New Town on September 8, 1994. Emart was a new kind of large store for South Korea at that time.

Over the years, Emart opened many more stores across South Korea. For example, it opened stores in Jeju City and Bundang in 1996. In October 2004, Emart started an online shopping website.

Emart and Walmart

In May 2006, Emart took over Walmart Korea. This meant that 16 Walmart stores in South Korea became Emart stores. By 2008, Walmart Korea was fully joined with Emart.

Special Offers and Challenges

For a while, Emart had a "lowest price promise." If an item was more expensive at Emart than at another discount store, customers would get a gift certificate. However, Emart stopped this offer in 2007.

In 2007, a government agency found a small amount of a pesticide in one of Emart's green tea products. In 2008, one Emart store had a problem with how it labeled where some meat came from.

Growth and New Businesses

By September 2009, Emart had 127 stores and 4 large storage centers in South Korea. Emart continued to grow by buying other companies. In May 2011, it bought Kim's Club Mart.

In 2018, Emart bought an American company called Good Food Holdings, Inc. This company owns grocery stores like Bristol Farms. In early 2020, Good Food Holdings also bought another grocery chain called New Seasons Market.

Emart24
An Emart24 convenience store in Seoul

Some Emart stores have closed over time, for example, the Gyeongsan and Bupyeong branches in 2018. In January 2022, Emart bought most of eBay Korea, which it renamed "Gmarket Global." eBay still owns a small part of the company.

Emart Around the World

Emart was the first Korean store to open in China. It opened its first Chinese store in Shanghai on February 1, 1997. By September 2009, Emart had 22 stores in China. These stores also sold Korean products.

Nha Rong - Khanh Hoi Port (49121196656)
The Sofic Tower (right), where an Emart underground store is located in Vietnam

Emart opened its first store in Ho Chi Minh City, Vietnam, on December 28, 2015. In late 2021, a Vietnamese company called THISO Retail took over Emart's stores in Vietnam. THISO Retail now runs the Emart supermarkets there. They opened a second Emart store in November 2022 and a third in 2023.

In 2021, Emart's convenience stores, called Emart24, started opening in Malaysia. They opened their first store there in 2021. In December 2022, Emart24 also launched in Singapore. The company plans to open many more stores in Singapore in the next few years.

In June 2025, Emart24 signed a deal to open stores in India. The first store is expected to open in Pune in August 2025, with a second one in October. Emart24 hopes to bring new shopping experiences to India, offering Korean foods like tteokbokki and gimbap, cosmetics, and even Korean-style photo booths. This expansion is helped by the popularity of Korean culture, known as the Korean Wave.

Who Owns Emart

Emart is owned by different shareholders. As of February 2025, Chung Yong-jin is the largest shareholder, owning 28.56% of the company. He increased his ownership by buying shares from his mother, Lee Myung-hee, who is the Honorary Chairwoman of Shinsegae Group. Other important shareholders include the National Pension Service and companies like Naver Corporation and The Vanguard Group.

See also

Kids robot.svg In Spanish: E-mart para niños

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