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Erika Costell
Personal information
Born Erika Costell
November 12, 1993 (1993-11-12) (age 27)
Toledo, Ohio, U.S.
Education Middle Tennessee State University (no degree)
YouTube information
Years active 2015–present
Subscribers 4.32 million
Total views 156 million
Subscriber and view counts updated as of May 30, 2021.

Erika Michaelann Costell (born November 12, 1993) is an American singer and internet personality.

Costell’s career began when she became associated with “Team 10”, an influencer marketing management agency. After dating YouTuber Jake Paul and featuring in some of his videos, Costell started her own YouTube channel, which increased her popularity.

Early life and education

Costell was born in Toledo, Ohio, but was raised in Bedford Township, Monroe County, Michigan. She grew up with 12 siblings. At the age of 16, she began modeling while attending high school at Bedford High School in Michigan. She was previously represented by Wilhelmina International and the DAN Talent Group. After completing high school in 2011, she attended Middle Tennessee State University. She majored in business administration and left the university before her final semester in order to pursue modeling in Los Angeles.


In 2015, Costell became the first employee of Jake Paul's Team 10 on the business side as his assistant. In 2017, she began a YouTube channel where she regularly posts vlogs, reaction videos and music videos. Following the departure of Team 10's former Chief Operations Officer, Nick Crompton, she took his position as COO. Following her 2018 breakup with Jake Paul, she left Team 10 to pursue her own independent career. She has recently signed with The Orchard for music.

In 2017, her single "Jerika" with Jake Paul was featured on the Billboard Hot 100 and the Canadian Hot 100.

In 2020, Costell started a record label named BIA Entertainment, which she describes as "a music label by women, for women."


Extended plays

  • Don't Worry (2019)


As lead artist

List of singles as a lead artist, with selected chart positions, showing year released and album name
Title Year Peak chart positions Album
(with Jake Paul featuring Uncle Kade)
2017 86 76 Non-album singles
"Chitty Bang"
(featuring Jake Paul)
"Not Her"
"Queen" 2019
"Thots Not Feelings"
"Second" Non-album single
"Don't Worry" "Don't Worry"
"No Roof" 2020 Non-album single

Awards and nominations

Year Award Category Result Ref(s)
2018 Teen Choice Awards Music Web Star Won
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