Escada facts for kids
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Headquarters in Aschheim, Germany
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| Private | |
| Industry | clothing industry |
| Founded | 1978 |
| Founders | Margaretha Ley Wolfgang Ley |
| Headquarters | Munich, Germany |
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Key people
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| Products | Women's Fashion Handbags Shoes Fragrances Eyewear |
| Owner | Regent, L.P. |
Escada SE is a German company that makes luxury clothes and accessories for women. It is famous for its high-end fashion. The company's main office is in Aschheim, near Munich, Germany. Escada is owned by an American company called Regent, L.P..
Escada was started in 1978 by a designer named Margaretha Ley and her husband, Wolfgang Ley. Today, the company sells clothing, handbags, shoes, and perfumes. As of 2017, Escada products were sold in 80 countries at about 600 different stores. The company has around 1,500 employees and has offices in major fashion cities like Milan, Paris, Tokyo, and New York City.
Contents
The Story of Escada
Escada was founded in 1978 in Munich, Germany, by Margaretha and Wolfgang Ley. Margaretha was a talented designer who had once been a model. She was known for creating bold and beautiful designs for women.
The first Escada collection in 1978 was a big hit. It featured amazing details like special stitching and decorations. The brand quickly became famous for its unique mix of bright colors, patterns, and fancy knitted clothing. Escada grew fast and kept adding new styles to its collections.
In 1986, Escada started selling shares of the company to the public, which helped it grow even more. The company also created other clothing lines and even made its first perfume in 1990.
After Margaretha Ley passed away in 1992, other designers took over, including Todd Oldham. In 1995, the company launched Escada Sport, a more casual line of clothing. It also started making its own bags and shoes.
Changes and New Owners
Over the years, Escada went through many changes. In the early 2000s, the company decided to focus mainly on its main Escada brand and its Sport line.
In 2009, Escada had serious money problems and had to file for insolvency, which means it couldn't pay all its bills. The company was then bought by Megha Mittal, the daughter-in-law of the billionaire Lakshmi Mittal. She became the new owner and leader of the company.
For the company's 40th anniversary in 2018, designer Niall Sloan showed a new collection during New York Fashion Week. The next year, another collection was shown in Paris. It was inspired by the famous actress and inventor Hedy Lamarr.
In 2019, the popular British singer Rita Ora became the face of Escada. She even helped design a special handbag. Some of the money from selling the bag was given to a charity called Women for Women International.
In October 2019, Escada was sold again, this time to Regent, L.P., a private investment company. In 2020, the company faced more money troubles but planned to restructure and continue its business.
What Does Escada Sell?
Escada's business is split into three main parts:
- Fashion: This includes the main clothing line, Escada Mainline, and the more casual Escada Sport line.
- Accessories: This part of the business creates handbags, shoes, and other small leather items.
- Licenses: Escada allows other companies to use its brand name to create products like perfumes and eyewear.
Famous Fans of Escada
Many famous people have worn Escada clothing.
- Diana, Princess of Wales, was a well-known customer. She famously wore a beautiful Escada coat during a visit to Berlin in 1987.
- Actress Kim Basinger wore an Escada dress when she won an Oscar award in 1998.
- Crown Princess Victoria of Sweden often wears Escada. She has worn their designs to many important events, including royal weddings.
- Sarah, Duchess of York, wore an Escada gown to a charity event hosted by the singer Elton John in 2011.
See also
In Spanish: Escada para niños
