Escada facts for kids
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ESCADA's headquarters in Aschheim, Germany.
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| Private | |
| Industry | clothing industry |
| Founded | 1978 |
| Founders | Margaretha Ley Wolfgang Ley |
| Headquarters | Munich, Germany |
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Key people
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| Products | Women's Fashion Handbags Shoes Fragrances Eyewear |
| Owner | Regent, L.P. |
Escada is a fancy fashion company from Germany. They make beautiful clothes and accessories for women. It's owned by a company called Regent, L.P..
The company was started in 1978 by a designer named Margaretha Ley. Today, Escada sells fashion items and ready-to-wear clothes. In 2017, Escada had stores in 80 countries. They had about 600 places where you could buy their products. Around 1,500 people work for Escada. They have offices in big cities like Milan, Paris, Tokyo, London, and New York City.
History of Escada
Escada was founded in 1978 in Munich, Germany. It was started by Margaretha Ley and her husband, Wolfgang Ley. Margaretha used to be a model. She also learned how to make clothes at the Royal Court in Stockholm. She became famous for her bold and feminine designs.
The first Escada women's collection came out in 1978. It had special details and decorations. The company quickly became known for its unique designs. They used unusual color mixes and patterns. They also had special embroidery and knitted clothes. Escada grew very fast and kept adding new collections.
In 1986, Escada became a public company. This meant people could buy shares in the company. The Leys still owned most of it. Escada also made clothes under other names. They even made perfumes, starting in 1990.
Margaretha Ley passed away in 1992. After that, different designers led the brand. In 1995, Escada started a new line called Escada Sport. They also launched their own collection of bags and shoes. They worked with other companies, like Procter & Gamble, for licenses. In 2001, Escada started making lingerie. The company decided to focus on its main Escada brand. They stopped making most of their other smaller lines.
In 2002, Escada left the beauty business. They sold their perfume and cosmetic parts to Wella. Wella then made a deal to keep using the Escada name for fragrances.
In 2008, Bruno Sälzer became Escada's CEO. Under his leadership, the company sold some of its other brands. In 2009, Escada faced financial difficulties. They had to reorganize their business.
In November 2009, a billionaire from India, Lakshmi Mittal, bought the company. His daughter-in-law, Megha Mittal, became the new owner. She also became the head of the company's board.
After the sale, new designers took over. In 2017, Niall Sloan became the Global Design Director. He showed his first collection for Escada at New York Fashion Week. This was to celebrate the company's 40th anniversary.
In 2019, the British singer Rita Ora became the face of Escada's spring campaign. Rita Ora helped design a special Escada Heart Bag. A part of the money from selling this bag went to a charity called Women for Women International.
In October 2019, Mittal sold Escada to Regent, L.P.. This is a global investment firm. In September 2020, the company again faced financial challenges. They planned to limit their operations in Germany. They also planned to reduce their number of stores.
What Escada Does
Escada has three main parts to its business:
- Fashion: This includes the main Escada brand and Escada Sport.
- Accessories: This part makes bags, shoes, and small leather items.
- Licenses: This is where other companies use the Escada brand name. This includes things like Escada perfumes and eyewear.
Famous People Who Wore Escada
Many famous people have worn Escada clothes.
- Diana, Princess of Wales wore an Escada coat in 1987. She wore it for a formal visit to Berlin.
- Kim Basinger won an Oscar in 1998. She wore an Escada gown for the event.
- Crown Princess Victoria of Sweden often wears Escada. She wore it to a pre-wedding party in 2010. She also wore Escada to the Monaco royal wedding in 2011.
- Sarah, Duchess of York wore Escada to Elton John's White Tie and Tiara Ball in 2011.
See also
In Spanish: Escada para niños
