Eulalio Ferrer facts for kids

Eulalio Ferrer Rodríguez (born February 26, 1921, in Santander – died March 25, 2009, in Mexico City) was a Spanish-Mexican businessman. He was very involved in the world of communications and advertising. In 1960, he and some friends started a company called "Anuncios Modernos" (which means Modern Advertising). Later, he created his own company, now known as "Grupo Ferrer". He was also a respected member of the Academia Mexicana de la Lengua, which is like a special group for the Spanish language in Mexico.

Biography

Eulalio Ferrer started his journey at a young age. When he was just 16, he became a local leader for the Socialist Youth of Spain in his hometown of Santander. Three years later, he was the youngest Captain in the Spanish Civil War. This was a big conflict in Spain. When the war ended with the Nationalists winning, he had to leave Spain. He went to France and stayed for a while in a refugee camp called Argelès-sur-Mer. After that, he moved to Mexico, where he built a new life.

In 1987, Eulalio Ferrer helped create an important award called the Menéndez Pelayo International Prize. He gave a lot of money to make this prize possible. Four years later, he was chosen to join the Mexican Academy of Language. His first speech there was about how language is used in advertising. In 2000, he became the group's Treasurer, helping manage their money. He also gave interesting talks like "The Grammar of Color" and "Remembering Jules Verne", who wrote famous adventure stories. He often wrote for a newspaper called Reforma in a section called "Lengua Viva" (Living Language).

Thanks to Eulalio Ferrer's idea, in 1992, the Real Academia Española (the main Spanish language academy) officially recognized the verb "cantinflear". This word means "to speak in a silly or confusing way, without really saying anything important." It can also mean "to act in the same manner." The word comes from the famous Mexican comedian Cantinflas.

Besides being a member of the Mexican Academy of Language, Eulalio Ferrer was also connected to other important groups. He was a corresponding member of the Real Academia Española in Spain and the North American Academy of the Spanish Language. He was also a full member of the Sociedad Mexicana de Geografía y Estadística, which is a group for geography and statistics in Mexico.

In 2012, a foundation called Fundación Cervantina de México started a new award in his honor, called the "Premio Internacional Eulalio Ferrer." This award celebrates people who have made great contributions to understanding what it means to be human.

Writings

Eulalio Ferrer also wrote books. One of his notable works is:

• Publicidad y Comunicación, Editorial Oceano, 2002 ISBN: 978-968-16-6689-7

See also

In Spanish: Eulalio Ferrer para niños