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Hacienda Arms Apartments
Hacienda Arms (Piazza del Sol), West Hollywood.JPG
Piazza del Sol, 2008
Hacienda Arms Apartments is located in the Los Angeles metropolitan area
Hacienda Arms Apartments
Location in the Los Angeles metropolitan area
Hacienda Arms Apartments is located in California
Hacienda Arms Apartments
Location in California
Hacienda Arms Apartments is located in the United States
Hacienda Arms Apartments
Location in the United States
Location 8439 Sunset Blvd., West Hollywood, California
Built 1927
Architect Charles Sherman Cobb; Bard, Arthur, & Co.
Architectural style Italian Renaissance Revival-Mediterranean Revival
NRHP reference No. 83003531
Added to NRHP December 15, 1983

Hacienda Arms Apartments, also known as Coronet Apartments and Piazza del Sol, is a historic building located on the Sunset Strip in West Hollywood, California.

The four-story, 52,000-square-foot (4,800 m2) Italian Renaissance Revival sourced Mediterranean Revival style structure was built in 1927 and operated initially as a luxury apartment building catering to the entertainment business. The building declined in prestige in the 1950s and 1960 and was acquired by rock star Rod Stewart in the 1970s. After Stewart's plans to redevelop the building as a luxury hotel ended in a legal dispute, the building was nearly destroyed in a 1983 fire that was found to be of suspicious origin. It was extensively renovated and, since 1986, has been known as the Piazza del Sol. It now houses the offices of several production companies, including Miramax Films. The restaurant Katana, co-owned by Ryan Seacrest and Tori Spelling and described by Newsweek as "so hip it hurts," also operates at the building.

Hollywood apartment house

Built in 1927 for $382,000, the building was originally known as Hacienda Arms Apartments and became the home of wealthy Hollywood families. The Hacienda Arms was the home to motion picture actors, including Marie Dressler, James Dunn, Grant Withers, Loretta Young, Jeanette MacDonald, US child star Leon Janney, and the film composers Josiah Zuro and Oscar Potoker.

Years of decline

The famed Ciro's night club opened next door in 1940. At that time the building was known as Coronet Apartments.

From the 1940s through the 1970s, the building changed hands many times and fell into decline. The Los Angeles Times reported in 1983 that the decline of the building "roughly paralleled the decline of Hollywood," and the building had an "unremarkable history" in the 1950s and 1960s. The sales of the building during this period include the following:

  • In 1941, the Coronet was acquired by G.E. Kinsey.
  • In 1950, the building was sold by K.L.M., Inc., to Lee Herman and Victor S. Herman for a reported price of $275,000.
  • In 1952, the building was purchased by Mr. and Mrs. Isidor Tumarkin for $280,000.
  • Frank Sennes, who also owned Ciro's, bought the building in 1960.

Sennes noted that, for a time in the 1960s, there were "a lot of hippies" living there. Sennes emptied the building in the late 1970s with plans to renovate it.

Rod Stewart years

Rock star Rod Stewart purchased the building in the late 1970s along with partner Barry Monzio. Stewart invested or loaned more than $1.6 million (equivalent to $5.7 million in 2022) to convert the blighted and deserted building into a European-style luxury hotel. As the costs escalated, Stewart and Monzio became engaged in a bitter legal dispute, and the renovation work was halted. Monzio sued in 1980, accusing Stewart of trying to squeeze him out. Stewart counterclaimed for dissolution of the partnership, and Stewart became the sole owner of the building after settling the suit with Monzio.

In April 1982, Stewart was robbed at gunpoint upon leaving the building in broad daylight with his three-year-old daughter. The gunman stole Stewart's Porsche Carrera.

In July 1983, the Coronet, which was vacant at the time, was nearly destroyed in a fire. The interior of the building was completely gutted, and the exterior was charred. Investigators believed the fire was set intentionally, because it started in three places, and its rapid spread suggested it had been "boosted" with a flammable liquid. Some reports blamed the fire on "vagrants" living in the building.

Historic designation and architecture

The building was designed in an Italian Renaissance revival style, described by some as "reminiscent of a classic Italian villa." After the building was nearly destroyed by fire in 1983, the Los Angeles Conservancy led an effort to have the building designated as a historic site. The Conservancy's executive director, Ruthann Lehrer, noted: "The building is a beauty ... You find period revival buildings in a variety of places, but this one is really palatial. It's like a European palace." The application to have the building added to the National Register of Historic Places noted its ornamented cream-and-tan plaster facade, its "grand entrance stairway and fountain, elaborate cast-stone decorations and arched entryway." The building also retains original antique Italian marble and stonework, plaster edifices and wrought iron. The building was added to the National Register in December 1983.

Piazza del Sol

Before the 1983 fire, San Francisco-based Westcap Financial Group had agreed to purchase the building for $4.2 million, and Westcap went forward with the acquisition despite the fire. Westcap converted the space into 40,000 square feet (3,700 m2) of luxury office space, and changed the building's name to the Piazza del Sol. In 1986, the West Hollywood Chamber of Commerce honored the remodeled building with an architectural award. The building's leasing agent states that the Piazza del Sol is a "Class A Office Building" offering a full range of office spaces from 300 square feet (28 m2) to full floor, 10,000-square-foot (930 m2) spaces. The Piazza del Sol houses the offices of several movie production companies, including Miramax Films, and The Film Department.

The celebrity-owned restaurant Katana Robata & Sushi Bar is also located within the building. Katana, partly owned by Ryan Seacrest and Tori Spelling, serves "rustic Japanese fare" and sushi in a "sci-fi-inspired decor." Katana was described by Newsweek in 2004 as "so hip it hurts." Newsweek suggested that the visitor to Katana "wear disaffected black and sit among the beautiful people outside on a veranda overlooking the bustle of Sunset Strip."

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