Linda Yaccarino facts for kids
Quick facts for kids
Linda Yaccarino
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Yaccarino in 2024
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| Born | December 21, 1963 |
| Education | Pennsylvania State University (BA) |
| Occupation | Media proprietor |
| Title | CEO of X Corp. |
| Spouse(s) | Claude Madrazo |
| Children | 2 |
Linda Yaccarino was born on December 21, 1963. She is an American business leader. Since June 2023, she has been the chief executive officer (CEO) of X Corp, which used to be called Twitter. Before that, she worked at NBCUniversal for many years, leading their advertising and partnerships.
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Early Life and Education
Linda Yaccarino grew up in Deer Park, New York. She went to Pennsylvania State University. In 1985, she earned a degree in telecommunications.
Career Journey
Linda Yaccarino worked at Turner Entertainment for 15 years. She became an executive vice president and chief operating officer there. She helped update how the company sold advertisements. At Turner, she also helped make ad deals for the TV show hosted by Conan O'Brien.
Working at NBCUniversal
In October 2011, Yaccarino joined NBCUniversal. She was hired by the CEO at the time, Steve Burke. She was in charge of advertising sales for NBCUniversal. Her team had over 2,000 people. She also played a big part in starting the Peacock streaming service.
Yaccarino joined the Ad Council in 2014. This group creates public service campaigns. She became the chair of the Ad Council's board in January 2021. During her time as chair, she worked with the Biden administration. They created a campaign to encourage COVID-19 vaccination. This campaign even featured Pope Francis.
In 2018, President Donald Trump asked her to join the President's Council on Sports, Fitness, and Nutrition.
Fortune magazine listed her as one of the Most Powerful Women in 2023. She was ranked 58th on their list.
Leading X (formerly Twitter)
Linda Yaccarino had always been interested in Twitter. She was part of Twitter's "Influence Council." This group helped advertisers work with the company. She even suggested that her old company, Comcast, buy Twitter.
After Elon Musk bought Twitter, Yaccarino promised him that NBCUniversal would keep advertising there. She and Musk talked more often in early 2023. They were discussing ad space for the Super Bowl. She invited him to speak at an advertising event in April 2023.
Weeks later, on May 12, 2023, Yaccarino left NBCUniversal. On the same day, Elon Musk announced that she would be the new chief executive officer of X Corp. and X. She started her new role on June 6, 2023.
When she was appointed, some people were concerned. They worried that her role might be difficult to succeed in. Yaccarino said she was sad that people thought she hadn't earned her job. She stated that she didn't even realize being a woman was an issue in the business world.
Under the leadership of Musk and Yaccarino, some companies have stopped advertising on X. This is because of concerns about the content on the platform. A group called the Center for Countering Digital Hate (CCDH) warned Yaccarino about this. They later published research showing an increase in certain types of content. Yaccarino suggested that X sue this group, which it did.
In November 2023, several companies, including Comcast, paused their advertising on X. Some advertising executives even privately urged Yaccarino to resign. Yaccarino publicly supported X's lawsuit against another group, Media Matters. She said that users did not see certain ads next to the content Media Matters reported.
Fortune magazine said Yaccarino was one of the CEOs who faced the most challenges in 2023. They wrote that she seemed unable to stop her boss from making difficult decisions. They also noted she struggled to reassure advertisers that things were under control.
In November 2023, a U.S. Senate group asked Yaccarino to speak. The hearing was about how to keep children safe online.
In June 2024, reports mentioned growing tensions between Musk and Yaccarino. Musk was putting pressure on her to increase income and lower costs.
In August 2024, Yaccarino announced that X had sued a group called the Global Alliance for Responsible Media (GARM). X claimed GARM was organizing an illegal boycott against its advertisers. Days after the lawsuit, GARM announced it would stop its activities. They said the lawsuit had used up too many of their resources.
Personal Life
Linda Yaccarino and her husband, Claude Madrazo, met in 1985. They have two children. One of their children works at X. They also have one grandchild. The family lives in Sea Cliff, New York. Linda Yaccarino is Catholic.
See also
In Spanish: Linda Yaccarino para niños
