MediaMarkt facts for kids

Quick facts for kids
Media-Saturn Holding GmbH

Media Markt store in Herstal, Belgium
Type	Subsidiary
Industry	Retail
Founded	1979
Founder	Leopold Stiefel Walter Gunz Erich Kellerhals Helga Kellerhals
Headquarters	Ingolstadt , Germany
Number of locations	1,006 (October 2023)
Area served	Germany, Austria, Belgium, Hungary, Italy, Luxembourg, Netherlands, Poland, Portugal, Spain, Sweden, Switzerland, Turkey
Products	Consumer electronics
Revenue	€21.7 billion (2022)
Parent	Ceconomy

MediaMarkt is a large German company that sells consumer electronics. You can find their stores in many countries across Europe. With over 1,000 stores, MediaMarkt is a major seller of items like TVs, computers, and phones. It is part of a bigger company called Ceconomy, which also owns the Saturn chain of stores.

History of MediaMarkt

How MediaMarkt Started

MediaMarkt was started by four people: Leopold Stiefel, Walter Gunz, Erich Kellerhals, and Helga Kellerhals. Their very first store opened in Munich, Germany, on November 24, 1979. By 1985, they had opened nine more stores, all close to Munich.

Growing Bigger and Joining Forces

In 1988, a company called Kaufhof Warenhaus AG bought a large part of MediaMarkt's parent company. This helped MediaMarkt start opening stores in other countries in 1989. In 1990, MediaMarkt took over another electronics store chain called Saturn. Later, in 1996, several big companies, including Kaufhof, joined together to form a new company called Metro AG. MediaMarkt and Saturn then became part of Metro AG, but they still kept their own brand names.

International Expansion and Changes

MediaMarkt tried to expand into China in 2010, opening a store in Shanghai. They opened six more stores there with a partner company. However, MediaMarkt decided to leave China in 2013.

In 2017, MediaMarkt and Saturn became part of a new company called Ceconomy. Ceconomy was created when it separated from Metro Group. Ceconomy also bought a part of a French company called Fnac Darty in 2017. In 2018, Ceconomy sold its stores in Russia to a Russian company called M.video.

Recent Store Changes

In 2023, MediaMarkt sold its stores in three countries. In Portugal, 10 stores were sold to the French company Fnac. In Sweden, 29 stores were sold to Power International. In Greece, the remaining part of its 13 stores was sold to Public Group.

How MediaMarkt Works

MediaMarkt launched its online shopping website in Germany in January 2012. This allowed customers to buy electronics from home.

MediaMarkt store in Malmö, Sweden

Countries where MediaMarkt has stores (February 2022)

In Italy, MediaMarkt stores are known by a different name: MediaWorld.

Store Management Model

Each MediaMarkt store is partly owned by its manager. This means store managers have a say in what products to sell, how to price them, and how to manage their staff.

Past Store Locations

MediaMarkt Advertising

MediaMarkt store in Oldenburg, Germany

MediaMarkt vending machine at Hamburg Airport, Germany

MediaMarkt is known for its strong and often funny advertising campaigns. These ads are created by their own marketing team.

MediaMarkt Slogans

MediaMarkt's main slogan in Germany is "Ich bin doch nicht blöd", which means "I'm not stupid." This slogan has been translated into many languages for other countries where MediaMarkt operates.

MediaMarkt's Competitors

The biggest electronics seller in the world is the US-based Best Buy Group. As of 2016, MediaMarkt and Best Buy only competed directly in Turkey. Another big competitor in Europe is the Euronics retail group.

See also

In Spanish: Media Markt para niños