Monarch Beverage Company facts for kids
| Private | |
| Industry | beverage |
| Founded | 1965 |
| Founder | Frank Armstrong |
| Headquarters | , |
|
Key people
|
Jacques Bombal, CEO |
| Products | Kickapoo Joy Juice |
| Services | Sale of Beverages |
The Monarch Beverage Company Inc is a big international company that makes and sells drinks. It is based in Atlanta, Georgia, in the United States. The company's CEO (that's the chief executive officer, or boss) is Jacques Bombal.
Frank Armstrong started Monarch Beverage Company in 1965. The company wanted to sell soft drinks that were popular in certain areas but not known everywhere. In 1986, Monarch bought the famous Dad's Root Beer brand. At that time, Dad's Root Beer was one of the most popular root beer brands. It was even sold by the same companies that bottled Coca-Cola. Later, in 2007, another company bought Dad's Root Beer and other brands like Bubble Up and Sun Crest from Monarch.
Today, Monarch Beverages focuses mostly on selling its drinks in other countries. About 90% of its business is outside the U.S. Some of its well-known international brands include Kickapoo Joy Juice, and its rights to Bubble Up and Sun Crest outside the U.S.
Monarch's Drink Brands
Monarch Beverage Company has many different drink brands. They sell everything from sodas to energy drinks. Here are some of the brands they currently own and sell:
- Acute Fruit
- American Cola
- Bubble Up (Monarch sells this outside the U.S.)
- COMOTION
- Kickapoo Joy Juice
- Mason's Root Beer
- Nesbitt's (Monarch sells this outside the U.S.)
- NTrinsic
- Planet Cola (and other flavors)
- Rush Energy Drink
- Reaktor Energy
- Sensa
- Sun Crest (Monarch sells this outside the U.S.)
Past Drink Brands
Over the years, Monarch Beverage Company has owned and sold many different drink brands. Some of these brands are now owned by other companies. Here are some of the brands that Monarch used to sell:
- All Sport (from 2001 to 2007)
- Bubble Up (from 1978 to 2007, before they sold the U.S. rights)
- Chocolate Soldier (from 1966 to 1988)
- Dad's Root Beer (from 1986 to 2007)
- Dr. Wells (from 1987 to 2007)
- Frostie Root Beer (from 1980 to 2000)
- Grapette (and Orangette) (from 1977 to 2000, though it was never widely sold)
- Kist (from 1966 to 1997)
- Moxie (from 1966 to 2007)
- NuGrape (from 1968 to 1999)
- Quench
- Sun Crest (from 1968 to 2007, before they sold the U.S. rights)
