Pioneer Energy facts for kids
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Formerly
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Pioneer Petroleums (1956–2011) |
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| Subsidiary | |
| Industry | Petroleum industry |
| Founded | November 29, 1956 Hamilton, Ontario, Canada |
| Founder | Murray Hogarth |
| Headquarters | Burlington, Ontario, Canada |
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Key people
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Tim Hogarth (president & CEO) |
| Products | Fuels, Lubricants, Petrochemicals |
| Parent | Parkland Fuel (2016–present) |
Pioneer Energy LP, also known as Pioneer Petroleums before 2011, is a company that sells gasoline and runs convenience stores. You can find their locations across Ontario, Canada. Murray Hogarth started the company in 1956. Its main office is in Burlington, Ontario. Today, Pioneer Energy is part of a bigger company called Parkland Fuel Corporation.
Contents
The Story of Pioneer Energy
How Pioneer Started
Murray Hogarth learned a lot about the oil business while working at Gulf Canada Limited. After three years, he decided to start his own company. In 1956, he opened his first gas station. This first Pioneer Petroleums station opened on November 29, 1956. It is located at 859 Upper James Street in Hamilton, Ontario.
Growing and Changing
In 2011, Pioneer Petroleums changed its name to Pioneer Energy LP. The company also updated its services. They created "Snack Express" as their main convenience store brand. These stores offer regular snacks and healthier choices too.
By 2012, Pioneer added another store idea called "Verve." These stores offer a wider range of products. Many newer Pioneer stations also have "Clean Express Car Washes." These car washes offer different cleaning options for cars. In 2013, the company started Pioneer Fuels. This part of the company sells Esso-branded fuel for businesses and homes. Pioneer Fuels began in Nova Scotia and New Brunswick. It serves about 21,000 homes and has grown across Atlantic Canada.
Becoming Part of Parkland Fuel
In 2014, another company called Parkland Fuel decided to buy Pioneer Energy. The deal was for $378 million. It included 393 gas stations in Ontario and Manitoba. About 148 of these stations had the Pioneer brand name. The Competition Bureau looked into this deal in 2015. A new agreement was accepted in 2016, and Pioneer Energy became part of Parkland Fuel.
How Pioneer Rewards Customers
Early Reward Programs
Pioneer Energy has always had ways to thank its customers. In the late 1950s, they started with collector stamps. Customers could collect these stamps to get rewards. In the 1960s, they introduced "Pioneer Money." This was a special currency customers could use. By the 1980s, the program changed again to "Pioneer paper Bonus Bucks."
Modern Rewards
In the mid-2000s, Pioneer launched the "Electronic Bonus Bucks" card program. This made it easier for customers to earn and use their rewards. People with Bonus Bucks cards also get special discounts. These discounts come from other companies and groups that partner with Pioneer.
In October 2019, Parkland Fuel, Pioneer's parent company, started a new loyalty program called Journie. This program works with CIBC. You can use Journie at Pioneer, Chevron, FasGas, and Ultramar gas stations.
Pioneer's Community Support
Pioneer Energy has helped many charities in Ontario. Their "Give What You Can" campaign has given over $1 million. This money went to Ontario's five special children's hospitals. Because of these efforts, the McMaster Children's Hospital built the "Hogarth Family & Pioneer Energy Ophthalmology Centre." This center helps children with eye care.
Since 2012, Pioneer has also supported Operation Yellow Ribbon. This program helps Canadian soldiers and their families. Pioneer also became a partner for the CHML/Y108 Christmas Tree of Hope. Donations from this event go to the CHML/Y108 Children's Fund. This fund supports McMaster Children's Hospital, the Salvation Army, and Hamilton Children's Aid. Pioneer also worked with the Ontario Federation of Anglers and Hunters. Together, they helped with the Atlantic Salmon Restoration Project. This project aims to bring back Atlantic salmon populations.
