Rold Gold facts for kids
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| Type | Pretzels |
|---|---|
| Owner | PepsiCo |
| Country | US |
| Introduced | 1917 |
| Markets | United States |
| Previous owners | American Cone and Pretzel Company |
Rold Gold is a well-known brand of pretzels. These tasty snacks are now owned by a big company called Frito-Lay. You might have seen them in stores!
Contents
Discovering Rold Gold Pretzels
The Beginning of Rold Gold
Rold Gold started a long time ago, in 1917. It was first a company named "American Cone and Pretzel Company." A businessman from Philadelphia named Lorraine Schumaker founded it.
For about 50 years, Rold Gold was a family business. They made pretzels and became quite famous for them. The company grew and opened places in St. Louis, Missouri, and El Segundo, California.
How Rold Gold Grew and Changed Owners
From 1921 to 1955, the company also owned a plant that canned pimentos. This plant was near Macon, Georgia. But they sold this part of the business in 1955. This happened because there was more competition from other canning companies.
The Schumaker family sold Rold Gold in 1960. They sold it to Red Dot Foods Inc. However, that deal did not work out. Red Dot Foods went out of business, and its main owner passed away.
Then, in 1961, Frito-Lay bought Rold Gold. Frito-Lay has owned the pretzel company ever since.
Rold Gold Today
Since Frito-Lay bought it, Rold Gold has grown even more. You can now find their pretzels all over the United States.
For a while, Rold Gold used to say it was "America's No. 1 Pretzel." This was based on how much money they made from sales. However, by 2014, Rold Gold was the second-biggest pretzel brand. Snyder's of Hanover was the top brand then.
Rold Gold offers many different kinds of pretzels and snacks. All of their products are baked, not fried. Most of them are also free of lactose, which is a type of sugar found in milk.
