Royal Tru facts for kids
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| Type | Soft drink |
|---|---|
| Manufacturer | Coca-Cola Beverages Philippines, Inc. |
| Country of origin | Philippines |
| Introduced | 1922 |
| Variants | Royal Tru-Orange Royal Tru-Grape Royal Tru-Lemon Royal Tru-Strawberry |
| Related products | Fanta, Mirinda, Sunkist, Crush |
Royal Tru, often just called Royal, is a yummy fruit-flavored soft drink. It has bubbles, like soda! This drink is owned by The Coca-Cola Company. You can only find it in the Philippines. Royal Tru first came out in 1922. It was made by the original San Miguel Brewery. In 2007, Coca-Cola bought the brand. Now, Royal Tru is like the Philippine version of Coca-Cola's Fanta drink.
Contents
The Story of Royal Tru
The Royal brand started in 1922. It was made by the original San Miguel Brewery. This was their first bubbly, non-alcoholic drink. In 1927, San Miguel became the first company outside the U.S. to bottle Coca-Cola. Royal Tru-Orange, with its orange flavor, became the most famous Royal drink.
Royal Tru's Ownership Changes
In 1981, San Miguel created a new company. It was called Coca-Cola Bottlers Philippines, Inc. (CCBPI). This company handled all their soft drinks. It was a partnership with The Coca-Cola Company. San Miguel still owned the Royal brand until 2007. Then, San Miguel sold Royal and its share in CCBPI to The Coca-Cola Company.
In 2013, CCBPI changed its name. It became Coca-Cola FEMSA Philippines, Inc. This happened when a Mexican company, Coca-Cola FEMSA, joined in. Later, in 2018, the company changed its name again. It became Coca-Cola Beverages Philippines, Inc. (CCBPI). This was after Bottling Investments Group (BIG) bought half of the company.
Royal Tru Flavors
Current Flavors
- Royal Tru-Orange
- Royal Tru-Grape
- Royal Tru-Lemon
- Royal Tru-Strawberry
- Royal Tru-Orange Zero Sugar (This used to be called Royal Tru-Orange Light)
Flavors No Longer Made
- Royal Lem-O-Lime
- Royal Root Beer
- Royal Soda Water
- Royal Tonic Water
- Royal Ginger Ale
- Royal Tru-Dalandan
- Royal Wattamelon
How Royal Tru is Advertised
Royal Tru often tries to reach teenagers. In the 1970s, the orange drink came in small bottles. It even had tiny bits of orange pulp from California oranges!
Royal Tru in Sports
In 1975, San Miguel Corporation helped start the Philippine Basketball Association. Their basketball team played as "Royal Tru-Orange." They used this name from 1975 to 1980.
Famous Ad Campaigns
Royal Tru-Orange became very popular in the mid-1980s. This was after the Philippines became a democracy again. The drink's logo and recipe changed. It no longer had orange pulp. To promote it, a new ad campaign started. It starred a teen model named RJ Ledesma. He played a character called Joey. The first TV ad showed Joey's friends encouraging him to talk to a girl named Jenny. A famous film director, Lino Brocka, directed this ad.
In 1992, Royal Tru-Orange used the slogan "Ito Ang Gusto Ko!" This means "This is what I want!" It came from a song by the late Francis Magalona. Magalona himself appeared in the ads. He rapped a changed version of his song as a jingle. An edited version of this ad was shown again in 2009 after Magalona passed away. The slogan was used again in 2024. This time, it had a new song sung by model and singer Maymay Entrata. The song is based on a 2024 worldwide campaign for Fanta. It brought back a 2003 campaign with the words "wanna Fanta, don't you wanna?".
Royal Tru Slogans
- "Pag-ibig kong Tunay!" ("My true love!") (1973–1982)
- "Royal, natural!" ("Royal, naturally!") (1982–1987)
- "Ako at Royal, natural!" ("Royal and I, naturally!") (1987–1992)
- "Ito ang gusto ko!" ("This is what I want!") (1992–1998, 2024–present)
- "Yan ang tru!" ("That is tru!") (2003–2007)
- "Ilabas ang kulit!" ("Bring out the crazy!") (2009–2019)
- "Generation Kulit" ("Crazy Generation") (2021–2024)
