Scotty Brand facts for kids
| Headquarters | Airdrie, Scotland, UK |
|---|---|
| Parent | Albert Bartlett Ltd. |
Scotty Brand Ltd is a company from Airdrie, Scotland, that sells food products. They work with many Scottish farms and producers. This helps them bring different foods together under one name: Scotty Brand.
Contents
What Foods Does Scotty Brand Sell?
Scotty Brand sells fresh foods like potatoes, tasty strawberries, and sweet raspberries. They also offer soup mixes. In March 2013, they started selling coleslaw and potato salad too.
How Scotty Brand Started
Scotty Brand Ltd began in 2011. It is part of a bigger company called Albert Bartlett Ltd. But the 'Scotty Brand' name is much older! Albert Bartlett, who started the main company, first used the name in 1948. He sold beetroot under this name. He began his business in his garden shed with a simple £30 beetroot boiler. The brand's look and values are still very similar to how they were in the beginning.
Advertising and Partnerships
In September 2011, Scotty Brand hired a marketing agency called Billington Cartmel. This agency helped them create ads, online content, and social media posts. When Billington Cartmel closed its Scottish office in October 2013, Scotty Brand became a client of a new company, Guy & Co. This company was started by David Guy, who used to work at Billington Cartmel. The first large billboard ads for Scotty Brand appeared in November 2011.
Working with Disney Pixar
In April 2012, Scotty Brand announced a special deal with Disney Pixar. They worked together to promote the movie Brave. A TV ad for this campaign was shown in July 2012. This successful campaign even won an award called a Marketing Society Star Award.
Scotty the Farm Dog
In 2013, a cartoon character named Scotty the farm dog was introduced. He became part of a big TV advertising campaign. Scotty the farm dog also became a "roving reporter" on radio ads. He visits different farms and places across Scotland. He shows where Scotty Brand's food is grown and produced.
Brand Recognition
By December 2019, Scotty Brand was becoming very well-known. It reached Number 12 in The Scottish Grocer magazine's Scottish Grocery Brands Review. This review was put together by Kantar Worldpanel.
