Seagram's Seven Crown facts for kids
Seagram's Seven Crown
American blended whiskey |
|
| Type | Blended whiskey |
|---|---|
| Manufacturer | Diageo |
| Alcohol by volume | 40% |
| Proof (US) | 80 |
| Related products | Crown Royal, Seagram's VO Canadian Whisky |
Seagram's Seven Crown, often called Seagram's Seven, is a type of blended American whiskey. It is made by a company called Diageo under the Seagram name. The part of the Seagram company that made drinks was bought by Diageo, Pernod Ricard, and The Coca-Cola Company in the year 2000.
Seagram's Seven is usually mixed with other drinks like ginger ale, cola, or lemon-lime soda. When it's mixed with 7 Up, the drink is known as a "7 and 7". It is also sometimes used in a mixed drink called a Manhattan. Seagram's Seven has an ABV of 40%. This means 40% of the liquid is alcohol.
The Story of Seagram's Seven
Seagram's Seven Crown was very popular in the 1970s. Many people enjoyed it during that time.
Changes in Popularity
However, like many whiskeys, its popularity went down in the 1980s and 1990s. During these years, many people started choosing other types of drinks. For example, vodka and rum became more popular.
In 1970, the brand sold a huge amount of its product, about thirty-two million cases. But by 1993, sales had dropped to about eight million cases. This shows how tastes in drinks can change over time.
