Diageo facts for kids
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Diageo world headquarters in Park Royal, London, UK
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| Public limited company | |
| Traded as |
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| Industry | Beverages |
| Predecessors |
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| Founded | 1997 |
| Headquarters | London, England, UK |
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Key people
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Javier Ferrán (Chairman) Ivan Menezes (chief executive officer) Lavanya Chandrashekar (chief financial officer) |
| Products | Alcoholic beverages: spirits, beer and wine |
| Revenue |  £22.448 billion (2022) |
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Operating income
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£4.409 billion (2022) |
| £3.338 billion (2022) |
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| Total assets | £36.516 billion (2022) |
| Total equity | £9.514 billion (2022) |
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Number of employees
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27,775 (2022) |
| Subsidiaries | United Spirits (54.8%) |
Diageo plc is a big company that makes and sells many different kinds of drinks. Its main office is in London, England. Diageo has offices and factories in 132 places around the world. For a long time, it was the world's biggest maker of spirits (like whisky and gin), until another company in China became bigger in 2017. Diageo is well-known for selling a lot of Scotch whisky and other spirits.
Some of its most famous brands are Johnnie Walker whisky, Guinness beer, Smirnoff vodka, Baileys liqueur, Captain Morgan rum, and Tanqueray gin.
Diageo's shares are traded on the London Stock Exchange and the New York Stock Exchange. This means people can buy and sell parts of the company.
Contents
What Does the Name Diageo Mean?
The name "Diageo" was made up in 1997 by a company called Wolff Olins. It combines two old words:
- The Latin word diēs, which means "day".
- The Greek root geo-, which means "world".
Together, the name is meant to remind people of the company's slogan: "Celebrating Life, Every Day, Everywhere."
How Diageo Started and Grew
Diageo was formed in 1997 when two large companies, Guinness Brewery and Grand Metropolitan, joined together. Important people from both companies, like Anthony Greener and Philip Yea from Guinness, and George Bull and John McGrath from Grand Metropolitan, helped make this happen. Anthony Greener became the first chairman. Diageo's shares started trading in London on December 17, 1997.
Over the years, Diageo has bought and sold many different businesses:
- In 2001, Diageo bought the spirits and wine parts of Seagram.
- In 2002, Diageo sold the Burger King fast-food chain.
- In 2011, Diageo bought a Turkish drink company called Mey Icki.
- In 2012, Diageo bought Ypióca, a large brand of cachaça (a Brazilian spirit).
- Also in 2012, Diageo announced it would invest £1 billion to make more Scotch whisky. This plan included building new distilleries and making existing ones bigger.
- In November 2012, Diageo bought a big part of an Indian spirits company called United Spirits.
- In 2014, Diageo traded its Bushmills Irish whiskey brand for full ownership of the Don Julio tequila brand.
- In 2017, Diageo added the Casamigos tequila brand to its collection.
- In 2018, Diageo announced special "Jane Walker" bottles of its Johnnie Walker whisky, featuring a striding woman on the label.
- In 2019, Diageo bought most of Seedlip, a brand that makes non-alcoholic spirits.
- In 2021, Diageo shared plans to invest $500 million to make more tequila in Mexico.
- In 2022, Diageo bought Mr Black, an Australian coffee liqueur brand.
Diageo's Popular Brands
Diageo makes and sells many well-known drinks around the world. Here are some of them:
Scotch whisky: Johnnie Walker, Buchanan's, Cardhu, Justerini & Brooks, Bell's, Black & White, White Horse, Caol Ila, Vat 69, Oban, Talisker, Lagavulin, Glenkinchie, Dalwhinnie, Cragganmore, Clynelish, The Singleton, Dimple, Royal Lochnagar, Glen Elgin, Knockando, Windsor, Grand Old Parr.
Irish whiskey: Roe & Co
American whiskey: Bulleit, Seagram's Seven Crown, George Dickel
Canadian whisky: Crown Royal, Piehole Whiskey
Vodka: Smirnoff, Cîroc, Ketel One
Rum: Captain Morgan, Bundaberg, Pampero, Cacique, Zacapa
Liqueur: Baileys, Sheridan's, Pimm's
Tequila: Don Julio, DeLeón, Casamigos
Gin: Aviation Gin, Gordon's, Tanqueray, Gilbey's
Beer: Guinness, Harp Lager, Hop House 13, Kilkenny, Rockshore Irish Lager, Senator, Meta Abo, Smithwick's, Tusker
Cider: Rockshore Apple Cider
Other drinks: Shui Jing Fang (a Chinese spirit called baijiu), Yeni Rakı (a Turkish spirit), Ypióca (a Brazilian spirit).
Where Diageo Operates
Diageo sells its products in 180 countries. It has operations in five main areas: North America, Europe, Asia Pacific, Africa, and Latin America and the Caribbean.
Awards and Recognition
Diageo has received awards for how it runs its business. For example, in 2016, it was ranked 11th out of over 4,000 companies worldwide for how well it supports diversity and inclusion in its workplace. In 2017, it was recognized for its good governance.
Images for kids
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Diageo's Gimli Plant in Gimli, Manitoba, Canada, where Crown Royal whisky is made.
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Caol Ila distillery on the Isle of Islay, Scotland.
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Sterling Vineyards, Napa Valley, California.jpg
Sterling Vineyards in Napa Valley, California.
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St James Gate Guinness Brewery in Dublin, Ireland.
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Diageo world headquarters in Park Royal, London.
See also
In Spanish: Diageo para niños
