Crown Royal facts for kids

Crown Royal is a well-known brand of Canadian whisky. It was first called Seagram's Crown Royal. The company Seagram created it, and now Diageo owns the brand since the year 2000. Crown Royal is made in Gimli, Manitoba, Canada. The mixing and bottling of the whisky happen in Amherstburg, Ontario.

This special drink was first made in 1939. It was created by Samuel Bronfman to celebrate a royal visit to Canada. For many years, it was only sold in Canada. Then, in the 1960s, it started to be sold in other countries. Today, it is the most popular Canadian whisky brand in the United States.

How Crown Royal Began

Crown Royal was created in 1939 by Samuel Bronfman. He was the head of a company called Seagram. He wanted to make something special for the 1939 royal tour of Canada. This was when King George VI and his wife, Queen Elizabeth, visited Canada. It was the first time a reigning monarch had visited the country.

At first, Crown Royal was only sold in Canada. This lasted until 1964. After that, it was introduced to the United States and other places around the world.

Where Crown Royal is Made

The main production plant in Gimli, Manitoba

The blending and bottling plant in Amherstburg, Ontario

Crown Royal is made at a large factory called a distillery. This factory is located in Gimli, Manitoba, right by Lake Winnipeg in Canada. Every day, the factory uses a lot of rye, maize (corn), and barley. These ingredients come from Manitoba and nearby areas.

The process also uses a huge amount of water. This water is naturally filtered through the rocks under the lake. After the whisky is made, it is stored in many barrels. There are about 1.5 million barrels in 50 warehouses. These warehouses cover a large area of land. Finally, the whisky is mixed and put into bottles in Amherstburg, Ontario.

Crown Royal was also made in Waterloo, Ontario, for some time. However, that factory closed in 1992.

Different Kinds of Crown Royal

Crown Royal Peach, a flavored version introduced in 2019.

The Crown Royal brand offers several different types of its product. Each one has its own special qualities.

• Crown Royal Original was the first one, made in 1939. It comes in a purple bag that feels like felt.
• Crown Royal Reserve was introduced in 1992. The whiskies in this version are aged for a longer time. It comes in a tan, soft bag.
• Crown Royal Black came out in 2010. It is a darker type and comes in a black felt-like bag.
• Crown Royal Regal Apple was introduced in 2014. This version mixes Crown Royal with apple flavor. It is sold in a green felt-like bag.
• Crown Royal Northern Harvest Rye was released in 2015. It comes in an off-white felt-like bag.
• Crown Royal Vanilla was introduced in 2016. It comes in a tan felt-like bag.
• Crown Royal Peach was introduced in 2019. It comes in a peach-colored felt-like bag.
• Crown Royal Blackberry was introduced in 2024.

How Crown Royal is Advertised

Crown Royal is advertised in many ways, especially through sports.

The brand has sponsored different types of motor sports. For example, it sponsored NASCAR Sprint Cup Series races for several years. It also sponsored race cars driven by Matt Kenseth and Jamie McMurray. From 2004 to 2006, Crown Royal was the main sponsor of the International Race of Champions.

Crown Royal also supports horse shows and horse racing. It was a sponsor of the Washington International Horse Show in the 1990s. From 1995 to 2008, it sponsored a horse race called the Crown Royal American Turf Stakes. This race takes place at Churchill Downs on the same day as the famous Kentucky Derby.

Images for kids

• 

  A bottle of Crown Royal XR (Red), a discontinued variation.