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Swissveg
Swissveg logo.png
Predecessor Swiss Reform Youth
Formation August 1993, 08; 31 years ago (08-08-1993)
Founders Renato Pichler, Andreas Läuffer
Purpose Promotion of veganism and vegetarianism
Location
Region
Switzerland
President and Managing Director
Renato Pichler
Vice-president
Marco Eberhard
Deputy Managing Director
Simone Fuhrmann
Formerly called
Swiss Association for Vegetarianism

Swissveg is a group in Switzerland that helps people learn about and choose vegetarian and vegan lifestyles. It used to be called the Swiss Association for Vegetarianism. This group works to encourage people to eat fewer animal products.

What is Swissveg?

Swissveg is the largest community in Switzerland for people who are vegetarian or vegan. They have their main office in Winterthur, a city in Switzerland. The current president of Swissveg is Renato Pichler. He also helps lead the European Vegetarian Union (EVU).

How Swissveg Started

Swissveg was created on August 8, 1993. It began in a place called Sennwald and was first known as the Swiss Association for Vegetarianism. Later, on March 3, 2014, the group changed its name to Swissveg.

Swissveg is an active member of bigger groups like the EVU and the International Vegetarian Union. They also work closely with an organization called ProVeg in Germany.

The V-Label

Swissveg helped create the V-Label along with the EVU. This special label helps you know if a product is vegetarian or vegan. Swissveg checks which products and services in Switzerland can use this label.

You can find products with the V-Label in many big grocery stores in Switzerland. For example, stores like Migros and Coop (Switzerland) sell them. About 350 companies in Switzerland use the V-Label on their products.

Fun Events and Festivals

Swissveg puts on several events every year. These often include vegetarian and vegan festivals.

Veganmania Festivals

The Veganmania festivals have been happening since 2011. These are big events where people can try vegan food, learn about vegan living, and enjoy music.

  • In 2016, the Veganmania festival in Aarau had about 5,000 visitors. This made it the biggest vegan festival in Switzerland at the time.
  • Before 2016, the festivals were held in Winterthur. However, they moved to Aarau because Winterthur didn't have enough space for all the people who wanted to come.
  • In 2017, Veganmania was held for the first time in Gossau, St. Gallen. This event featured 60 different stands.

Other Important Days

Swissveg also promotes other special days that encourage people to eat less meat or go vegan.

Day/Date Title
Everyday Meat-free day
Monday Meatless Monday
Thursday Vegi-Tag (Veggie Day)
September 5 Veganmania (Winterthur)
June 25 Veganmania (Aarau)
November 1 World Vegan Day
October 1 World Vegetarian Day

See also

  • List of vegetarian organizations
  • Vegetarianism by country
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