Toddy (PepsiCo) facts for kids
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| Owner | PepsiCo |
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| Introduced | 1919 |
Toddy is a popular brand of chocolate-flavored drinks and cookies. It is owned by the company PepsiCo. You can find Toddy products mostly in South American countries like Argentina, Brazil, and Venezuela.
Long ago, in the 1950s and 60s, Toddy was also a popular canned drink in the United States. It was often sold at drive-in movie theaters. The brand even had a fun cartoon mascot named "Rodeo Joe"!
While it started as a chocolate milk drink, the Toddy brand now includes tasty chocolate chip cookies.
The Story of Toddy
The idea for Toddy began in the United States way back in 1919. A man named James William Rudhard believed that foods made with malt were the future. He wanted to create a "drinkable food" that people could enjoy either hot or cold.
After three years of experimenting, Rudhard perfected his recipe. He created a delicious drink using milk and chocolate. It was a big hit! Toddy was advertised as a healthy drink that could be a substitute for milk.
Toddy Goes Global
Rudhard wanted to sell his new drink in other countries like Canada and Mexico. To do this, he decided to franchise the product. This means he let other people sell Toddy in different regions.
In 1928, a man from Puerto Rico named Pedro Erasmo Santiago got the rights to sell Toddy in Latin America. He focused on marketing the drink to children, which worked very well, especially in Mexico and Argentina. By 1949, the brand's slogan was "Toddy, breakfast for the whole family."
Success in South America
On March 15, 1933, Pedro Erasmo Santiago got permission to sell Toddy in Brazil. He used creative advertising to make the brand famous. He even hired a plane to write the name "Toddy" in the sky over Rio de Janeiro!
During the 1940s, Toddy also started being made in Venezuela, where it is still a much-loved drink today. Santiago also brought Toddy to Portugal, Spain, and some Caribbean islands.
Later, Santiago's business grew to include fruit juices. After he passed away in 1966, his son took over the company. Eventually, in 2001, the famous company PepsiCo bought the Toddy trademark. PepsiCo gave the brand a new logo with a star and three cows.
What is Toddynho?
Toddynho is a ready-to-drink chocolate milk made by PepsiCo. The name is a mix of "Toddy" and -inho, a Portuguese suffix that means "little". It was first sold in 1982 and was created just for kids.
In some places, the small 200 ml drink boxes of Toddynho are even more famous than the original Toddy powder. It also has its own mascot, which is a cartoon drink box with a face, arms, and legs.
See also
In Spanish: Toddy (PepsiCo) para niños
