Toddy (PepsiCo) facts for kids
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| Owner | PepsiCo |
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| Introduced | 1919 |
Toddy is a popular brand of food and drink products. It is owned by a big company called PepsiCo. Today, you can mostly find Toddy products in countries like Argentina, Brazil, and Venezuela.
However, in the 1950s and 1960s, Toddy was sold in cans in the United States. It was often advertised at drive-in movie theaters. The brand even had a cartoon mascot named "Rodeo Joe." Toddy first started as a chocolate-flavored milk. Over time, the company also began making other products, like chocolate chip cookies.
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The Story of Toddy
The idea for Toddy began in the United States in 1919. A man named James William Rudhard, born in 1891, started his own business with just $30. He believed that foods made with malt would be very important in the future.
Rudhard worked to create a special "drinkable food." He wanted this drink to be enjoyed both hot and cold. This way, people could buy it all year round, no matter the weather. After about three years of trying different recipes, he created a drink using milk and chocolate.
Toddy Becomes Popular
Toddy quickly became a success. It was advertised as a "drinkable food" that could be a good substitute for milk. Rudhard wanted to sell his product in more places, including Canada and Mexico.
However, he had some legal problems selling Toddy outside the U.S. So, he decided to let other people sell his product under a special agreement called a franchise.
Expanding to Latin America
In 1928, one of Rudhard's employees, Pedro Erasmo Santiago from Puerto Rico, took over the rights to sell Toddy in Latin America. Santiago decided to focus on selling Toddy to children. This plan worked very well, especially in Mexico and Argentina.
By 1949, Toddy's slogan was: "Toddy, breakfast for the whole family." This showed how popular it had become for everyone.
Toddy in Brazil and Venezuela
On March 15, 1933, Pedro Erasmo Santiago received permission to sell Toddy in Brazil. He created exciting advertising campaigns. One famous campaign involved writing the product name in the sky over Rio de Janeiro!
In the 1940s, Toddy started being made in Venezuela. It is still a very popular drink there today. Pedro Erasmo Santiago also began making Toddy in Argentina, Portugal, and Spain. He also sold the product in the Caribbean islands of Dominican Republic and Cuba.
Toddy Joins PepsiCo
After Pedro Erasmo Santiago passed away in 1966, his youngest son, Erasmo Julian Santiago Mejia, took over the business. Later, in 1986, the companies in Venezuela were sold.
In 2001, the big company PepsiCo bought the Toddy brand. PepsiCo updated the Toddy logo. The new logo featured a star and three cows. In 2009, PepsiCo introduced Toddy to Australia. The next year, in 2010, they also launched it in Chile.
Toddynho: A Kid-Friendly Drink
Toddynho is a special line of pre-mixed chocolate milk products. It is also made by PepsiCo. The name "Toddynho" comes from "Toddy" plus a Portuguese word ending that means "little."
Toddynho was first launched in 1982. It was made especially for children. This drink is even more well-known than the original Toddy in some places. It comes in small 200 ml packages. Toddynho has its own fun mascot, which is a cartoon box with arms, legs, and a face!
See also
In Spanish: Toddy (PepsiCo) para niños
