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ABS-CBN
Type
  • Broadcasting network (Free-to-air television: 1953–1972, 1986–2020; Streaming media: since 2020)
  • Broadcast syndication, distribution and production (since 2020)
Branding Kapamilya Forever (main branding)
Kapamilya Network (former branding as a free-to-air television network)
Country Philippines
Availability Nationwide (main transmitter inactive (currently being used by Advanced Media Broadcasting System to broadcast as All TV); currently broadcast through pay television via Kapamilya Channel and via ZOE's A2Z, MediaQuest's TV5 and GMA Network's GMA 7 and GTV)
Worldwide (via The Filipino Channel and through online streaming via Kapamilya Online Live and iWantTFC)
Founded October 23, 1953; 71 years ago (1953-10-23)
by James Lindenberg,
Antonio Quirino,
Eugenio Lopez, Sr.,
and Fernando Lopez
Motto In the Service of the Filipino
Market share 37.58% (Nielsen National Urban TAM January–August 2016)
Headquarters ABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner Mother Ignacia Street, Diliman, Quezon City, Metro Manila, Philippines
Owner ABS-CBN Corporation
Key people
Launch date Terrestrial:
October 23, 1953; 71 years ago (1953-10-23)
(initial)
September 14, 1986; 38 years ago (1986-09-14)
(post-People Power Revolution)
Dissolved Terrestrial:
September 23, 1972; 52 years ago (1972-09-23)
(martial law)
May 5, 2020; 4 years ago (2020-05-05)
(legislative franchise lapsed)
Former names Alto Broadcasting System (ABS)
Chronicle Broadcasting Network (CBN)
Sister network
  • ANC
  • Cinema One
  • Cine Mo!
  • Jeepney TV
  • Knowledge Channel
  • Metro Channel
  • Myx
  • TeleRadyo Serbisyo
International channel The Filipino Channel
Affiliation Airtime leasing:
A2Z (October 10, 2020; 4 years ago (2020-10-10))
TV5 (January 24, 2021; 3 years ago (2021-01-24))
GTV (July 1, 2023; 17 months ago (2023-07-01))
GMA (April 6, 2024; 8 months ago (2024-04-06))
Language Filipino (main)
English (secondary)
Replaced by
  • A2Z (free-to-air television)
  • Kapamilya Channel (pay television)
  • All TV (VHF 2 Manila channel space)

ABS-CBN (an initialism of its two predecessors' names, Alto Broadcasting System and Chronicle Broadcasting Network) is a Philippine commercial broadcast network that serves as the flagship property of the ABS-CBN Corporation, a company under Lopez Holdings Corporation owned by the López family. The network is headquartered at the ABS-CBN Broadcasting Center in Quezon City, with additional offices and production facilities in 25 major cities including Baguio, Naga, Bacolod, Iloilo, Cebu, Davao, and Bulacan, where ABS-CBN's production and post-production facility in Horizon IT Park is located. ABS-CBN is colloquially referred to as the Kapamilya Network; its brand was originally introduced in 1999 and was officially introduced in 2003 during the celebration of its 50th anniversary, and was used until it was forced by the National Telecommunications Commission to cease and desist from free-to-air broadcasting due to the lack of congressional franchise. ABS-CBN is the largest media company in the Philippines and oldest television broadcaster in Southeast Asia.

ABS-CBN is the first television network in Southeast Asia to broadcast in color, and one of the oldest commercial television broadcasters in Asia. It has also been the leading television network in the Philippines with advertising revenues of 21.2 billion pesos for the 2015 fiscal year.

Since the shutdown, the network has rebranded itself as a mass content company and produced television programs, films and other entertainment content through partnerships with independent production companies and broadcasters, including former rival TV broadcasters A2Z, TV5, GMA Network, BEAM TV and the startup All TV which took over its formerly used frequency. The network's social media accounts are mainly managed by ABS-CBN Digital Media, which have an estimated less than 100 million followers across multiple social media websites. The network's entertainment YouTube channel is the most-subscribed and most-viewed channel in Southeast Asia, with over 45 million subscribers and over 50 billion views (as of September 2023).

History

Bolinao Electronics Corporation (BEC) was founded on June 13, 1946. It was established by James Lindenberg, one of the founding fathers of Philippine television and an American electronics engineer who went into radio equipment assembly and radio broadcasting. In 1949, James Lindenberg shifted Bolinao to radio broadcasting with DZBC and planned the introduction of television to the Philippines in 1953.

Alto Broadcasting System 1953-1967 logo
The logo of Alto Broadcasting System (1953–1967).

In 1951, Lindenberg partnered with Antonio Quirino, brother of then-Philippine president Elpidio Quirino, to try television broadcasting. In 1952, BEC was renamed Alto Broadcasting System or ABS (with Alto Sales Corporation as its corporate name). Alto was a contraction of Quirino's and his wife's first names, Tony and Aleli. Despite little money and resources, ABS was able to put up its TV tower by July 1953 and imported around 300 television sets. The initial test broadcasts began in September of the same year. The very first full-blown broadcast was on October 23, 1953, at a party in Quirino's home. The first program to air was a garden party at the Quirino residence in Sitio Alto, San Juan. After the premiere telecast, the station followed a daily four-hour schedule from 6:00 to 10:00 PM.

CBN 1956 version 2
The logo of Chronicle Broadcasting Network (1956–1967).

ABS-CBN's first television broadcast was on October 23, 1953, as Alto Broadcasting System (ABS) on DZAQ-TV, three months after the first broadcast of Japan's NHK General TV and Nippon Television. It is the first television network in Southeast Asia to broadcast in color, the first television network in the Philippines to formally launch a digital terrestrial television service, and the first broadcast television network in the Philippines to formally launch in HD.

The flagship television station of ABS-CBN was DWWX-TV (ABS-CBN TV-2 Manila). As such, the network was informally referred to as "Channel 2" or "dos" (Spanish for two) even if the network was seen in other channel numbers elsewhere in the country. The network operated across the Philippine archipelago through the ABS-CBN Regional division which controlled 80 television stations. Its programs are also available outside the Philippines through the global subscription television channel The Filipino Channel (TFC). From 2011 to 2020, the network had been on test broadcast for digital terrestrial television using the Japanese standard ISDB-T in select areas in the Philippines. On October 3, 2015, ABS-CBN started to broadcast in high-definition quality through its affiliate direct-to-home cable and satellite television providers.

Branding

The ABS-CBN logo features three main elements: the vertical line rooted in a horizontal origin, the three extending circles, and the text ABS-CBN.

ABS-CBN's logo also has a horizontal version, usually used to save space as the main vertical logo usually takes up more space. The design of the horizontal version of the logo contains the ABS-CBN text, split into two parts, "ABS" and "CBN", without the dash connecting them, and ABS-CBN's iconic symbol squeezed in between them.

The first logo to have a horizontal version going by this design was the logo launched in 1986. From 1986 up until 2014, the elements of the horizontal logo, text, and symbol were evenly sized. In the 2013 version of the horizontal logo was slightly larger than the Alto Broadcasting System (ABS) and Chronicle Broadcasting Network (CBN) names.

Programming

ABS-CBN Studios

ABS-CBN Studios
Division
Industry
Founded September 30, 1963; 61 years ago (1963-09-30)
Headquarters
ABS-CBN Broadcasting Center, Sgt. Esguerra Avenue corner Mother Ignacia Street, Diliman, Quezon City, Metro Manila
,
Philippines
Area served
Worldwide
Key people
  • Laurenti M. Dyogi
Products Television programs
Parent ABS-CBN Corporation
Divisions
  • Dreamscape Entertainment
  • Star Creatives Television
  • RSB Drama Unit
  • GMO Entertainment Unit
  • JRB Creative Production
  • RCD Narratives

ABS-CBN Studios (also known as ABS-CBN Entertainment or simply ABS-CBN) is a Philippine television production and distribution company and the network's entertainment division that was founded on September 30, 1963.

ABS-CBN Studios logo
Primary logo (January 2024 - present)

On December 13, 2023, during the ABS-CBN's Christmas special, it was announced that the entertainment division would be renamed into ABS-CBN Studios as primary name, with the names ABS-CBN Entertainment and ABS-CBN as program distributor are now used secondarily and alternatively. Laurenti Dyogi (who also heads the network's talent agency Star Magic) is the head of the division. The rebranding and OBB was first used in January 2024 starting with Project: Zoomers and officially with Linlang: The Teleserye Version, then later on April 6, the new simplified OBB, same as ABS-CBN Entertainment was currently used since It's Showtime.

ABS-CBN News

ABS-CBN News and Current Affairs, known on-air as ABS-CBN News (formerly known as ABS-CBN News and Public Affairs), is the news and current affairs division. The division is the country's largest international news gathering and broadcast organization, maintaining several foreign news bureaus and offices through ABS-CBN's Global division.

ABS-CBN Regional

ABS-CBN Regional
Division
Industry
Predecessor ABS-CBN Regional News Group
Founded 1988; 36 years ago (1988)
Defunct August 28, 2020; 4 years ago (2020-08-28)
Key people
Veneranda Sy
Parent ABS-CBN Corporation

ABS-CBN Regional (formerly ABS-CBN Regional Network Group) was a regional network division of ABS-CBN. It was responsible for simultaneously airing most of the shows seen on ABS-CBN's flagship station in the provinces, with all stations (including Cebu, Bacolod and Davao) reopening in 1988 after suspension due to martial law enacted in September 1972. Manila's flagship station reopened after the People Power Revolution in September 1986. ABS-CBN Regional had several stations in each region outside Mega Manila to ensure nationwide coverage.

The local stations also produced their own newscasts which air prior to TV Patrol and another local programming which air on Sundays. The launch of the local game show Kapamilya Winner Ka! (now renamed as Kapamilya, Mas Winner Ka!) in the Visayas and Mindanao, Bagong Morning Kapamilya in North Luzon (Baguio and Dagupan), the 17th local TV Patrol in Southern Tagalog (Region IV-A), and the 18th local TV Patrol in Palawan (IV-B; the network had an affiliate station) provided more relevance to regional audiences.

On April 15, 2011, Regional launched Choose Philippines, a new website promoting tourism in the Philippines by sharing photos and stories of the most extravagant places, culture and arts.

ABS-CBN Regional ceased its operations on August 28, 2020, after almost 32 years following the denial of its legislative franchise on July 10.

Competition

In 1992, AGB Nielsen Philippines was founded. In 2007, TNS Philippines started to offer media research through Kantar Media Philippines (formerly Kantar/TNS). In 2008, AGB Nielsen Philippines released the list of all-time highest rating shows in the Philippines, with 7 of the top 10 highest rating shows all from ABS-CBN with the shows like The Battle: Pacquiao vs. Morales, Rosalinda, Esperanza, Meteor Garden, Pangako Sa 'Yo, Miss Universe 1994, and María Mercedes.

See also

Kids robot.svg In Spanish: ABS-CBN (canal de televisión) para niños

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