Adina World Beat Beverages facts for kids
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| Private | |
| Founded | San Francisco, California, United States of America, 2004 |
| Founder | Magatte Wade Greg Steltenpohl Dominique Leveuf |
| Headquarters | San Francisco, California, United States of America |
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Area served
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Western United States |
| Products | Beverages |
| Revenue | US$3.2 million |
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Number of employees
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25 |
Adina World Beat Beverages is a company that makes coffee, tea, and juice drinks. It is located in San Francisco, California. The company started in 2004. It was founded by Magatte Wade, Greg Steltenpohl, and Dominique Leveuf. Greg Steltenpohl also helped start Odwalla Inc..
Adina has a team of experienced people from other drink companies. They work to keep traditional drink recipes alive. These recipes come from all over the world. Adina wants to stop them from being replaced by popular cola drinks.
Adina makes its drinks using "sustainable" ingredients. This means they get ingredients in a way that is good for the planet. They also use "fair trade" ingredients. This means they pay small farmers a fair price for their crops. These farmers are in places like India, Guatemala, Indonesia, and Ethiopia. Adina says it helps farmers who are struggling.
How Adina Started
Magatte Wade had the idea to start a drink company. She visited her home country of Senegal. There, she saw that cola drinks were replacing traditional hibiscus drinks. She worried that these old drinks and their history would be lost forever.
Magatte asked Greg Steltenpohl for help. He had just left his job at Odwalla Inc.. Greg agreed to help. He and his wife, Dominique Leveuf, joined Magatte. Together, they started Adina for Life.
The company's main office is in San Francisco, California. To get started, the founders put in a lot of their own money. They also raised $5 million from investors in the first few years.
Adina sells many different drinks. These drinks are based on recipes from around the world. They come in 14-fluid ounce bottles. Most are sold in the San Francisco Bay Area. However, Adina is now selling its products in big cities across the United States. These include New York City and Austin, Texas.
Working with Others
Adina works with several groups that share its goals. One partner is Agribusiness in Sustainable Natural African Plant Products (ASNAPP). This group helps reduce poverty in Africa.
Another partner is Association Education Santé (AES). They help hibiscus farmers sell their crops around the world. The ECO-AGRI Research Foundation is also a partner. This group is in India. It works to make life better for farmers in rural areas. Adina also partners with other groups and funders in developing countries.
Adina's Drinks
Adina makes natural drinks in four main types:
- Adina Organic Blends: These are organic and Fair Trade coffees and teas. They were first sold in late 2007.
- Adina Miracle Fruits Fortified Juice Drinks: These juice drinks were launched in 2006.
- Adina Organic Juice Coolers: These juice coolers came out in 2005.
- Adina Natural Highs: This is a fair trade certified coffee energy drink. It is made with cold-brewed coffee. It was launched in October 2008. These drinks are sold at Whole Foods Market. They come in different flavors like mocha, hazelnut, and double espresso.
