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Bally Sagoo
Baljit Singh Sagoo

(1964-05-19) 19 May 1964 (age 59)
Delhi, India
  • record producer
  • DJ
Years active 1989–present
  • Oriental Star
  • Sony Music
  • Ishq Records
  • Fresh ... Records
Sita Pall
(m. 2004; div. 2006)
  • Saminder Sagoo (father)

Baljit Singh "Bally" Sagoo (Punjabi: ਬਲਜੀਤ ਸਿੰਘ ਸੱਗੂ, born 19 May 1964) is a British-Indian record producer and DJ. Born in Delhi, India, Sagoo was raised in Birmingham, England. He entered the recording and entertainment industries in 1989. He is the figurehead of the UK/Belgium-based entertainment company, Fresh ... Industries.

Early life

Sagoo grew up in the Balsall Heath area of Birmingham. His father Saminder Sagoo ran his own retail music outlet in the 1970s, after playing in The Musafirs in the late 1960s.

In his teens, Sagoo developed a taste for reggae, soul and disco. He spent his college years producing mix-tapes for friends and dee-jaying at local events. These home-made creations fused Western dance and hip hop with Indian music.


In 1989, Oriental Star Agencies, UK based record label, asked him to remix a Punjabi track called "Hey Jamalo". The single became a hit and Sagoo joined OSA as their full-time in-house producer. Through this relationship, he released his first album, Wham Bam which spawned a sequel, Wham Bam 2. Other material during this period included Star Crazy and Sagoo's 1991 collaboration with Nusrat Fateh Ali Khan on Magic Touch.


In 1994, Sagoo signed with Sony Records to produce Bollywood Flashback. He became the first Indian artist to reach national mainstream radio when the album track "Chura Liya" (a re-working of Asha Bhosle's song) was played on BBC Radio 1. This was followed in 1996 by his first, all-original work Rising from the East, which included "Dil Cheez" and "Tum Bin Jiya". Subsequently, he featured on the album Dance Attack and composed another remix music video, Mera Laung Gawacha. Starring Deepti Bhatnagar and Jas Arora, the video was directed by Polygram Multimedia, and became a hit in the UK. Sagoo made it onto Top of the Pops. He toured India with Michael Jackson on the HIStory Tour, produced the Aby Baby album with Amitabh Bachchan and was invited to New Delhi to meet then Indian President, Shankar Dayal Sharma.


In 1999, Sagoo launched his own UK music label, Ishq Records. Its first output was his album, Dub of Asia. Ishq followed this with the release of other Sagoo titles including Anything But Silent, Hanji and the technical Sag Loops series. The label also managed and showcased other new talents and delivered tracks such as "Noorie" on Sagoo's 2000 release, Bollywood Flashback 2.

In 2003 at the UK Asian Awards, the Spice Girls presented him with the inaugural trophy for Outstanding Achievement.

That decade, Sagoo's music supported Gurinder Chadha's hit Bend It Like Beckham, Mira Nair's Monsoon Wedding (2001), the Aishwarya Rai and Dylan McDermott drama The Mistress of Spices and It's a Wonderful Afterlife. Sagoo also starred in and composed the music for the 2006 Punjabi film, Sajna ve Sajna. He appeared in television programmes during the 2010s, including the UK Lottery show, the Asian reality show Bollywood Star and celebrity magazine formats such as Tinseltown TV.


In 2012 Sagoo opened a studio in Mumbai, and splits his time between the UK and India. ..... It has a head office in Brussels and an operational satellite in Mumbai. It is engaged in feature film production, television, artist promotion and management, corporate participation, online and traditional publishing, live performances, lifestyle products, fashion trends and technology developments.


Title Year Distribution
Wham Bam 1990 Oriental Star Agencies
Star Crazy 1991 Oriental Star Agencies
Essential Ragga 1991 Oriental Star Agencies
Magic Touch feat. Nusrat Fateh Ali Khan 1992 Oriental Star Agencies
Wham Bam 2 1993 Oriental Star Agencies
Bollywood Flashback 1994 Sony/Columbia Records
On the Mix (compilation) 1995 Oriental Star Agencies
Rising from the East 1996 Sony/Columbia Records
Aby Baby feat. Amitabh Bachchan 1996 Big B Records
Star Crazy 2 1997 Oriental Star Agencies
Sagloops 1 to 4 1999 Ishq Records
Dub of Asia 1999 Ishq Records
Bollywood Flashback 2 2000 Ishq Records
Hera Pheri 2000 Movie soundtrack
Monsoon Wedding 2001 Movie soundtrack
Anything But Silent feat. Jared Bashir & Gunjan 2001 Ishq Records
Phir Bhi Dil Hai Hindustani 2001 Movie soundtrack
Gunjan feat Gunjan 2001 Ishq Records
Bend It Like Beckham 2002 Movie soundtrack
Kuch Kuch Hota Hai - The Remixes 2002 Movie soundtrack
Hanji 2003 Ishq Records
Botllan Sharab Diyan 2004 Nupur Audio
Bollywood Buzz 2004 Nupur Audio
Aap Ki Nazaron Ne Samjha feat. Gunjan 2002 Ishq Records
Mistress of Spices 2005 Movie soundtrack
Sajna Ve Sajna 2006 Movie soundtrack
It's a Wonderful Afterlife 2010 Movie soundtrack
Future Shock 2014 Fresh ... Records
Cafe Punjab 2015 Fresh ... Records
Next Level 2021 Fresh ... Records


Title Year Distribution
"Hey Jamalo" 1989 Oriental Star Agencies
"Ragga Muffin Mix" 1991 Oriental Star Agencies
"Jewel" feat. Nusrat Fateh Ali Khan 1991 Oriental Star Agencies
"Chura Liya" 1994 Sony/Columbia Records
"Choli Ke Peeche" 1995 Sony/Columbia Records
"Dil Cheez" feat. Shabnam Majeed 1996 Sony/Columbia Records
"Tum Bin Jiya" feat. Shabnam Majeed 1996 Sony/Columbia Records
"Noorie" feat. Gunjan 2000 Ishq Records
"Pesa nasha pyar.Bohemia" 2006 Ishq Records
"Thori Ji Kori" feat. Harry Mirza 2013 Fresh ... Records
"Kinna Chauna" feat. Vicky Marley 2021 Fresh ... Records

See also

  • List of British Sikhs
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