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The Big Texan Steak Ranch
The Big Texan Steak Ranch in Amarillo in the Texas Panhandle is more than a restaurant. It's a tourist attraction. Billboards throughout West Texas tout its "free" 72-ounce steaks. But there's a catch LCCN2014633456.tif
Sign advertising the Big Texan Steak Ranch
Restaurant information
Established 1960; 65 years ago (1960)
Food type Steakhouse
Dress code Casual
Street address 7701 Interstate 40 Access Rd
City Amarillo, Texas
Country United States

The Big Texan Steak Ranch is a huge steakhouse restaurant and motel located in Amarillo, Texas. It's a famous stop along the highway, known for its exciting competitive eating challenges.

This restaurant first opened its doors in 1960. It was originally found on the historic Route 66. In 1970, it moved to its current spot right next to Interstate 40. The building is easy to spot with its bright yellow paint and blue trim. A giant bull statue outside invites everyone to try its "free" 72-ounce steak challenge!

What Makes The Big Texan Special?

Façade du restaurant The Big Texan à Amarillo
The brightly colored restaurant is hard to miss

The Big Texan is located right off Interstate 40, which used to be part of the famous Route 66. The restaurant has a massive 650 seats! Most of the people who visit are tourists traveling through Texas.

Big Texan 05
The motel at the Big Texan Steak Ranch is decorated like several small hotels

Next to the restaurant is a motel with 54 rooms. It even has 28 stalls for horses, which is pretty unique! Many people see the Big Texan as a symbol of Texas. It's known for its big events, big promotions, and, of course, big steaks. It really shows off the cowboy heritage that visitors expect in Texas.

Taxidermied grizzly bear and customer
A taxidermied grizzly bear greets visitors in the lobby
Moose and deer heads at the Big Texan steakhouse
The restaurant's interior features many taxidermied animal heads

Inside, the restaurant looks like a classic Texas ranch. You'll see chandeliers made from wagon wheels and many taxidermied animals. They often have live country and western music and even Texas hold'em competitions. Besides the huge steak, they also serve smaller steaks, seafood, sandwiches, and quesadillas.

The Famous 72-Ounce Steak Challenge

Countdown clock aThe Big Texan Steak Ranch
The challenge table has countdown clocks and is shown live online
Sign at the Big Texan steakhouse
A sign at the Big Texan steakhouse
72 ounce steak challenge at the Big Texan Steak Ranch
The 72-ounce steak challenge at The Big Texan Steak Ranch
Steak challenge in Amarillo
Two men taking on the steak challenge

The Big Texan is most famous for its giant 72 ounce steak. That's 4.5 pounds, or about 2 kilograms! If you can eat the entire meal in one hour or less, the steak is free. The meal includes the huge steak, a bread roll with butter, a baked potato, a shrimp cocktail, and a side salad. If you don't finish it all, the meal costs $72.00.

How the Challenge Works

People who successfully finish the challenge get their names added to a special list at the restaurant. The table where the challenge happens is even shown on a 24/7 live video stream on the restaurant's website! So far, over 10,000 people have completed this amazing feat out of about 90,000 who have tried.

The challenge began in 1960. The restaurant's founder, Bob Lee, held a contest to see which cowboy could eat the most steaks in an hour. The prize was $5. One cowboy ate four and a half 1-pound steaks, plus all the sides, to win. Bob Lee was so impressed that he declared, "Whoever eats that much again in my restaurant, he gets it for free."

If you want to try the 72-ounce steak challenge, you have to sign a waiver agreeing to the rules. You pay for the meal first, and if you win, your money is given back. You can choose how you want your steak cooked. The challenge takes place at a special table on a raised platform in the main dining room. Before the clock starts, you get one bite to make sure your steak is cooked just right.

Record Breakers

Many people have tried to set new records for finishing the challenge the fastest. Competitive eating champion Joey Chestnut once held the record, finishing in 8 minutes and 52 seconds in 2008. He broke a record that had stood for 21 years!

However, in 2014, a competitive eater named Molly Schuyler beat his record. She finished the meal in an incredible 4 minutes and 58 seconds! She even came back for a second meal, finishing two full challenges in under 15 minutes. In 2015, Molly returned and broke her own record, finishing her first meal in just 4 minutes and 18 seconds! She also ate two more meals in twenty minutes, beating four other teams.

There's even an unofficial record for animals! In 1999, a 500-pound Siberian tiger reportedly ate the steak in 90 seconds. In 2012, a lioness beat that, finishing in 80 seconds.

The Big Texan Motel

Right next to the restaurant is the Big Texan Motel. It has 54 rooms and is designed to look like an old West town's main street. The motel rooms have fun Texas-themed decorations. There's even a swimming pool shaped like the state of Texas! In 2004, they added a stable with 20 stalls behind the motel for guests traveling with horses.

See also

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