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Charlie and the Chocolate Factory: The Ride facts for kids

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Charlie and the Chocolate Factory: The Ride
Charlie and the Chocolate Factory Ride, Alton Towers, UK.jpg
The entrance to Charlie and the Chocolate Factory: The Ride.
Alton Towers
Area Cloud Cuckoo Land
Status Closed
Cost £8million
Opening date 1 April 2006
Closing date 8 November 2015
Replaced Toyland Tours
Replaced by The Alton Towers Dungeon
General statistics
Attraction type Dark boat ride, Elevator
Designer Tussauds Studios
Theme Charlie and the Chocolate Factory
Capacity 1000 riders per hour
Vehicle type Boat, Elevator
Vehicles 10 boats, 2 elevators
Riders per vehicle 9
Duration 11 minutes
Construction JJ Cavanagh Construction (started mid-2005)
Projection Electrosonic
Elevator show Falcon's Treehouse
nWave Digital

Charlie and the Chocolate Factory: The Ride was a dark ride located in the Cloud Cuckoo Land area of Alton Towers theme park, Staffordshire, England. It was based upon the famous 1964 Roald Dahl book of the same name, and took its thematic inspiration from the illustrations of Quentin Blake. The ride closed at the end of the 2015 season and was replaced by the Alton Towers Dungeon in 2019.


The ride was split into two segments, the first being a boat ride along the chocolate river inside Willy Wonka's Chocolate Factory. Passengers encountered all the characters from the book (going from Augustus Gloop to Veruca Salt) as either simple animatronics or CGI projections. After disembarking the boats the second segment began with a short pre-show video (involving Mike Teavee). The video was presented in a way that made it look like as if the viewers were actually trapped within the TV set. The ride continued inside one of the two "Great Glass Elevators" which simulated passengers taking an airborne trip through the rest of the factory. Each elevator was a static room with semi-translucent walls and ceiling on which CGI animations were projected from the outside, and only the floor slightly trembled to give the impression of movement.

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