Creambell facts for kids
Private | |
Founded | 2003 |
Headquarters | New Delhi, India |
Key people
|
Ama Poddar (Chairman) |
Products | |
Parent | Devyani Food Industries Ltd. (RJ Corp) |
Creambell is an Indian ice cream company headquartered in New Delhi, established by the RJ Corp in 2003. Creambell is located in 19 states throughout India. The Creambell brand is also diversified in to the dairy market with milk and "value-added" dairy products. Apart from India, it operates in Nepal, Bhutan, Uganda, Rwanda, Nigeria and Zambia.Korra, a digital content and media agency was appointed as digital agency-on-record for this for ice-cream brand in March 2022, that would be serviced from the agency's Gurgaon office.
History
The company started in 2003, in collaboration with a major French dairy company (Candia). Creambell has approximately 15% market share in the Indian ice cream industry with a presence in 19 states which covers the top 40 cities in India. Creambell has four manufacturing plants across India: Baddi, Goa, Kosi near Agra and Asansol, and 35,000 retail outlets across the country. According to Creambell, the company has grown six times from 2008 to 2013. In 2015, Creambell launched Maxxum Mini range of ice cream sticks in 2 variants: Pina-Orange and Chocolate Cookie.
In May 2020, news had spread indicating that the company had announced the shutting of business on account of the adverse market conditions. However, other media outlets later covered the story clarifying the company's stand that it was shutting down one plant while strengthening others
Awards and recognitions
Creambell was declared as India's most promising brand for 2013 to 2014 at the WCRC Leaders' Asia Summit held at Marriott Hotel in London's Grosvenor Square. The company received the highest honor at the Great Indian Ice Cream Contest 2013 conducted by Indian Diary Association and DANISCO In the Great Indian Ice-cream Contest, from 8 categories of award, Creambell topped the contest with 4 gold and 2 silver. Apart from these 6 awards Cream bell won 3 best in the class awards.