Crunch (chocolate bar) facts for kids
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| Introduced | 1938 |
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Crunch is a yummy chocolate bar that mixes smooth milk chocolate with crispy crisped rice. It was first made way back in 1938! For a long time, it was made by a company called Nestlé. But now, in the United States, another company named Ferrara Candy Company (which is part of Ferrero) makes it.
Contents
History of Crunch
How Crunch Began
The Crunch bar was first created in 1938. It was invented by the Swiss company Nestlé at their factory in Fulton, New York, in the United States.
For kids in the United Kingdom, this chocolate bar was known as "Dairy Crunch" from the 1960s until the 1990s, when it also became known as "Crunch."
Helping Cocoa Farmers
In 2013, Nestlé USA announced a cool plan. They decided that all the cocoa beans used for their regular Crunch bars would be "certified." This means the cocoa was grown in a way that helps cocoa farmers and makes sure there will be enough cocoa for the future. This plan was part of something called the Nestlé Cocoa Plan.
New Ownership for Crunch
In January 2018, Nestlé decided to sell many of its candy brands in the U.S. This included the Crunch bar. An Italian chocolate company called Ferrero SpA, which makes Nutella, bought these brands for about $6.9 billion. Ferrero then put these new brands under their Ferrara Candy Company.
People thought Nestlé sold these brands because new candies like Kinder, and many other snack choices, made it harder for older candy bars like Crunch to grow. This sale was a big deal because it was the first time the Crunch bar changed owners in almost 100 years! Other candies sold to Ferrero included Butterfinger, Nerds, and LaffyTaffy.
Changing the Wrapper
Around 2023, Nestlé stopped wrapping Crunch bars in aluminium foil with a paper sleeve. This old way took a lot of time. Now, Crunch bars come in a single, shiny plastic wrapper, which is much more common for snacks today.
Crunch Sizes Today
As of 2025, you can find Crunch bars in the U.S. in different sizes. These include the Classic size (1.55 ounces), Fun Size, Minis, and a Giant bar (4.4 ounces). The Classic bar is now also made in segments, so it's easier to break apart.
Other Crunch Treats
Besides the classic chocolate bar, Nestlé also makes or licenses other fun Crunch products:
- Buncha Crunch are small candy pieces made of milk chocolate with crispy rice mixed in. They first came out in 1994 and were mostly sold in movie theaters. But since 2012, you can find them in most grocery stores too!
- Crunch White is a candy bar made with yummy white chocolate instead of milk chocolate.
- Crunch Ice Cream Bars have a creamy, vanilla-flavored ice cream inside. This is covered in a milk chocolate coating that has crispy rice mixed in.
- Crunch with Caramel is a candy bar that has milk chocolate and crispy rice, plus a gooey caramel center.
- Crunch with Peanuts was a special, limited-edition candy bar. It had milk chocolate and crispy rice, with peanuts added in.
- Dark Crunch with Caramel was another limited-edition bar. It used dark chocolate and crispy rice, with a caramel center.
- Crunch Stixx is a different kind of Crunch bar. It has crispy wafers and a special "Crunch Candy Creme."
- Crunch Dark Stixx is like Crunch Stixx but with "Crunch Dark Candy Creme."
- Crunch Dark and Buncha Crunch Dark were made with crispy rice and dark chocolate. Crunch Dark came in single bars, and Buncha Crunch Dark came in bigger bags. These were launched with a company called Candytopia.
- Crunch Mocha was a candy bar that used mocha flavor instead of milk chocolate, but it is no longer made.
- Crunch Crisp is a full-size candy bar made with wafers and chocolate creme.
- Crunch Cereal is a chocolate breakfast cereal that has crispy rice and wheat clusters.
- YoCrunch brand yogurt sometimes has Crunch mix-ins in its Strawberry and Vanilla flavors. These mix-ins look a lot like Buncha Crunch pieces.
- Crunchettes are "Bite Size" pieces of Crunch.
- Magic Crunch was a special, limited-edition Crunch bar that had "pop rocks" inside, which made it fizz!
- Crunch Biscuit is a candy bar that uses small pieces of biscuit instead of crispy rice.
Catchy Slogans
Here are some fun slogans that Crunch has used over the years:
- S·CRUNCH·OUS
- Music to your mouth
- Munch Now. Munch Some Later.
- For the Kid in You.
- It's just more fun to munch.
See also
In Spanish: Nestlé Crunch para niños
- Chokito – another crispy rice and chocolate bar from Nestlé
- Krackel
- List of chocolate bar brands
