Chokito facts for kids
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A Chokito bar and its wrapper
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| Owner | Nestlé |
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| Country | Switzerland |
| Introduced | 1964 |
| Markets | Europe, South America, Oceania |
Chokito is a popular chocolate bar brand. It is made and owned by Nestlé. The original Chokito bar has a soft, chewy caramel fudge center. This center is covered in delicious milk chocolate and crunchy crisped rice.
Chokito bars are made by Nestlé in several countries. These include Switzerland, Brazil, and Australia. The first Chokito bar was created in Switzerland in 1964. It was made at the Nestlé-owned Cailler factory in Broc. Chokito was a new version of an older chocolate bar. It was made to compete with other sweet treats.
Soon after, in 1965, a slightly different Chokito was launched in the United Kingdom. The chocolate bar quickly became very popular in Switzerland. Other companies, like Frey, even made similar bars. In the 1970s, Chokito was introduced to Brazil and Australia.
Contents
Chokito's History and Development
Chokito has a rich history, starting in Switzerland and spreading worldwide.
How Chokito Began
The idea for Chokito came from a desire to create a modern chocolate bar. It was designed to be a new and exciting treat. The original recipe combined different textures and flavors. This made it stand out from other chocolates.
Chokito's Journey Around the World
After becoming a hit in Switzerland, Chokito began its global journey. It was introduced to new markets like Brazil and Australia. This helped it become a well-known brand in many parts of the world.
Advertising Campaigns for Chokito
Chokito has used different advertising ideas to reach its fans.
Relaunch in Australia
In 2010, Chokito got a fresh new look and taste in Australia. The packaging was updated, and the recipe was improved. This change made the chocolate even better.
"No No No" Campaign
Also in 2010, a new advertising campaign was launched. It featured a man saying "No no no" to people trying to enter certain places. This funny campaign was aimed at young men. It quickly became popular online, getting many views on sites like YouTube.
Slogans Over Time
Chokito has had different slogans to describe its appeal. In the 1970s, the saying was "Chokito gets you going." Today, in Australia, the slogan is "big feed, big taste." These slogans help tell people what Chokito is all about.
See also
- 100 Grand Bar, a similar chocolate bar also introduced by Nestlé in 1964
- Crunch, another crisped rice bar from Nestlé
- List of Nestlé brands
