Elizabeth Arden, Inc. facts for kids
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| Subsidiary | |
| Founded | 1910 (as Red Door) |
| Founder | Elizabeth Arden |
| Headquarters |
,
U.S.
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Key people
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Debra Perelman (President and CEO) |
| Products | Cosmetics, skin care, and fragrances |
| Revenue | US$966.7 million (2016) |
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Operating income
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−US$40.9 million (2016) |
| −US$73.5 million (2016) | |
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Number of employees
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~1,900 Full-time ~500 Part-time (2016) |
| Parent | Revlon, Inc. |
Elizabeth Arden, Inc. is a well-known American company. It makes cosmetics (like makeup), skin care products, and fragrances (perfumes). A woman named Elizabeth Arden started this company. Since September 7, 2016, it has been a part of another big company called Revlon, Inc..
Contents
A Look at Elizabeth Arden's History
The company began in 1910 as a beauty salon. It was called Red Door and was located on Fifth Avenue in New York City. Over the years, the company changed owners several times.
Changing Hands: Company Ownership
In 1971, Eli Lilly and Company bought Elizabeth Arden. Later, in 1987, it was sold to Fabergé. Then, in 2003, a New York company called FFI bought it from Unilever. FFI decided to change the company's name to Elizabeth Arden. The company is now located in Pembroke Pines, Florida.
Famous Faces and Leaders
Many famous people have been the "faces" of Elizabeth Arden. These include models like Vendela Kirsebom and Amber Valletta. The famous actress Catherine Zeta-Jones also represented the brand. In 2014, Karlina Caune became the new face of Elizabeth Arden.
The company has also had several leaders. Peter W. England was the president and CEO for five years. E. Scott Beattie took over as CEO in 2000. Later, Debra Perelman became the CEO in 2018.
Popular Products: From Makeup to Perfumes
Elizabeth Arden still offers many beauty products. They make different makeup sets and a wide range of skin care items. After Elizabeth Arden passed away, the company started focusing more on perfumes.
Their most famous perfume is called "Red Door." It is named after their beauty spas, which are known as "Elizabeth Arden Red Door Salons." Other popular perfumes include "Fifth Avenue" and "Green Tea." The company also makes perfumes for famous people. These include Britney Spears, Elizabeth Taylor, Mariah Carey, Justin Bieber, and Taylor Swift.
Helping Others: The "Look Good Feel Better" Campaign
Elizabeth Arden also cares about helping people. In 2012, they started a special campaign on Pinterest. It was called "Pin to give it." The goal was to provide makeup products to women with cancer. This helps them feel more confident. This effort is part of the "Look Good Feel Better" campaign. This campaign helps cancer patients manage how their appearance changes during treatment.
Elizabeth Arden Joins Revlon
In 2016, another big American cosmetics company, Revlon, decided to buy Elizabeth Arden Inc. This deal was worth about US$870 million. The goal was to create a larger company with many popular beauty brands.
On September 7, 2016, Revlon officially bought Elizabeth Arden. After the purchase, E. Scott Beattie, who was the head of Elizabeth Arden, joined Revlon's board of directors. He also became a senior advisor to Revlon's CEO.
Later, on November 3, 2016, Revlon's board officially appointed E. Scott Beattie to their board. In 2022, Revlon, the parent company of Elizabeth Arden, filed for Chapter 11 bankruptcy. This is a legal step for companies to reorganize their finances.
