Goldilocks Bakeshop facts for kids
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Goldilocks Bakeshop in SM City Cabanatuan
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| Private (1966–2021) Subsidiary (since 2021) |
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| Founded | May 15, 1966 in Makati, Metro Manila, Philippines |
| Founders | Milagros Leelin Yee Clarita Leelin Go Doris Wilson Leelin |
| Headquarters | Shaw Boulevard,
Mandaluyong, Metro Manila
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Philippines
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Number of locations
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418 (2015) |
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Area served
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Philippines |
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Key people
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Richard L. Yee (President) |
| Products | Fast food, bakery |
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Number of employees
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2000 (2013) |
| Parent | SM Investments Corporation (74%) |
Goldilocks Bakeshop is a very popular bakery chain from the Philippines. It is well-known for making and selling delicious Filipino cakes and pastries.
Contents
History of Goldilocks
How Goldilocks Started
Goldilocks Bakeshop started on May 15, 1966. Three family members, Milagros Leelin Yee, Clarita Leelin Go, and Doris Wilson Leelin, opened the very first store. It was in Makati, Philippines, and began with just 10 employees.
Growing Across the World
Ten years later, in 1976, Goldilocks opened its first store outside the Philippines. This new store was in Los Angeles, United States. In 1991, Goldilocks started a program that allowed other people to open their own Goldilocks stores. This helped hundreds of new Goldilocks branches open all over the Philippines.
More stores were later opened in other parts of California, like San Francisco and San Jose. They also opened a store in Las Vegas, Nevada.
New Ownership and Expansion
In 2018, a big company called SM Investments bought a part of Goldilocks Bakeshop. By 2021, SM Investments owned most of the company, making Goldilocks a part of their group. In 2024, Goldilocks announced plans to open 60 more stores. This meant they aimed to have 986 branches by the end of that year.
Where to Find Goldilocks Stores
Locations Around the Globe
In 2019, there were many Goldilocks stores around the world. There were at least 900 full-service stores in the Philippines. Outside the Philippines, there were 6 stores in Thailand. In the United States, there were 10 stores in California and 1 in Nevada. Goldilocks also had 2 stores in Canada.
The Goldilocks Name
Why the Name "Goldilocks"?
The name "Goldilocks Bakeshop" comes from the famous fairy tale character, Goldilocks. The founders chose this name because they wanted it to be easy for children and their mothers to remember. The name also sounded like "gold" and "luck," which they thought would bring good fortune to the business. The idea for the name came from the founders' sister, Maria Flor.
A Fresh New Look
In 2010, Goldilocks Bakeshop updated its entire brand image. This meant they changed their logos, store designs, and how they presented themselves to customers.
See also
