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Grandiosa
Grandiosalogo.png
The official logo of Grandiosa Pizza
Type Frozen pizza
Owner Orkla Group
Introduced 11 February 1980
Markets Nordic countries (especially Norway)
Poland
Website Grandiosa.no


Pizza Grandiosa, often called just Grandiosa or Grandis, is the most popular brand of frozen pizza in Norway. It's so famous that many people consider it a modern part of Norwegian culture.

The Story of Grandiosa

Grandiosa h2
A Hummer car decorated with Grandiosa pizza advertising.
Grandis01
A freshly baked Grandiosa pizza ready to eat.

The first Grandiosa pizza was made on February 11, 1980. It was one of the very first frozen pizzas ever sold in Norway. The company that made it, Nora Industrier (now called Stabburet), started production in a town called Stranda.

Right away, Grandiosa became a huge hit. Even with many other pizza brands available today, it is still the number one best-selling frozen pizza in Norway. To keep things fresh, the company has created new versions and used fun marketing to keep people interested.

Besides Norway, Grandiosa is also sold in nearby countries like Sweden, Finland, Denmark, and Poland. However, the toppings you find in those countries can be very different from the ones in Norway.

A Love-Hate Relationship

Norwegians have strong feelings about Grandiosa. Some people jokingly call it the "modern national dish" because it's so common. Others have funny nicknames for it, like "a piece of cardboard" or "laziness in a box." This shows how the pizza is both loved and made fun of in modern Norwegian culture.

In 2005, a book called Grandiosaland was published. It was filled with funny stories from people about their experiences with the pizza. The book also talked about favorite Norwegian activities, such as:

  • Hyttetur: Trips to cozy cabins, often near the sea or in the mountains.
  • 'Russ: A big celebration for high school students when they graduate.
  • Dugnad: A tradition where people in a community volunteer to work together on projects.

A Popular Pizza Brand

Stabburet, the company that makes Grandiosa, has used clever ways to advertise. In 2004, they let people vote for a new pizza topping using text messages, which was very popular.

In 2006, they released a song called "Respekt for Grandiosa" (Respect for Grandiosa) as a mobile ring tone. It was a massive success, becoming the number one song in Norway for eight weeks.

Over 260 million Grandiosa pizzas have been sold since it was created. Each year, about 24 million pizzas are made for the people of Norway.

Different Kinds of Grandiosa

Besides the original, there are many other types of Grandiosa pizza. Here are some of them:

Introduced Name Toppings Notes
1980 Grandiosa "Pizzameat" (a mix with beef), cheese, tomato sauce, and red bell pepper. This is the original and most famous version.
2004 Grandiosa Kjøttdeig & Løk Minced meat and onion. This flavor won a "pizza election" in 2004 where people voted for their favorite.
2004 Grandiosa Pepperoni Pepperoni and oregano. Even though it lost the 2004 vote, it was so popular that it's still sold today.
2005 Grandiosa Taco Taco-spiced meat. This version won the "pizza election" in 2005.
2006 Grandiosa Lørdagspizza Meatballs, beef, onion, red bell pepper, and a dip. The name means "Saturday Pizza."
2007 Grandiosa Full Pakke Meatballs, dip, pepperoni, and ham. The name means "Full Package."
2009 Grandiosa Uten Paprika The same as the original, but without red bell peppers. This was made for people who don't like peppers. It was first sold for a limited time.
2012 Grandiosa - vår Hjemmelagde Minced meat and extra pizza sauce. This is a larger, family-sized pizza with a thick crust. The name means "Our Homemade."

Gallery

See also

  • List of frozen food brands
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