kids encyclopedia robot

ITV (TV channel) facts for kids

Kids Encyclopedia Facts
Quick facts for kids
Country England & Wales (STV available in Scotland and UTV available in NI)
Network ITV
Slogan More than TV
Language(s) English
Owner ITV plc

ITV is a commercial television channel in the United Kingdom. Previously a network of separate regional television channels, ITV currently operates in England, Wales, Scotland and the Channel Islands. From 2001 until 2013, the channel was called ITV1.

In 2004, Granada acquired Carlton Communications to form ITV plc.


ITV was launched in 1955 as the second TV channel in the United Kingdom.

ITV name was only used in England, Wales, Southern Scotland and Isle of Man until Channel Television adopted the name in January 2006, bringing it to the Channel Islands.

The licencees that used the ITV1 brand were Anglia Television, Border Television, Carlton Television, Central Independent Television, Channel Television, Granada Television, ITV Wales & West, London Weekend Television, Meridian Broadcasting, Tyne Tees Television, Westcountry Television and Yorkshire Television.

The network production arms of the ITV-plc owned licencees have been gradually combined since 1993 to eventually form ITV Studios.


Broadcast area Pre-ITV1 branding Post-ITV1 branding
English-Scottish border/Isle of Man Border ITV
North East England Tyne Tees ITV
Yorkshire and Lincolnshire Yorkshire ITV
North West England Granada ITV
Wales HTV Wales ITV Cymru Wales
West of England HTV West ITV
The Midlands Carlton Central ITV
East of England Anglia ITV
London (weekdays) Carlton London ITV
London (weekends) LWT (London Weekend Television) ITV
South and South East England Meridian ITV
South West England Carlton Westcountry ITV
Channel Islands Channel ITV Channel Television

In the English regions, the channel has been known from 2006 until 2013 as ITV1 and since 14 January 2013 as ITV at all times.

The ITV Wales name is not used overnight.

Areas without full ITV branding:

Broadcast area Present Branding Former Branding
Northern Ireland UTV - Northern Scotland STV (North) Grampian Television
Central Scotland STV (Central) Scottish Television

Branding and Idents

Independent Television (1955–1989)

From the founding of the ITV Network in 1955, it was known nationally as Independent Television (later ITV) and locally by the regional branding of the local ITV franchise operator.

ITV (1989–1998)

In 1989, the ITV Association set out a basic presentation package with a new "ITV" logo, which included idents, promotions and general on and off air design, and an edit of this package was designed for each franchise holder. The dual branded idents included a large "ITV" logo, in which the "V" contained part of the franchise's logo, and written below the logo in a grey capitalised font was the name of the regional broadcaster. However, only half of the regional broadcasters opted to use the package, which had completely failed by 1997.

"TV from the Heart" (1998-2001)

In 1999, another second common presentation (once again using dual-branding with the ITV name) was launched, under the theme, "TV from the Heart".

ITV1 (2001–2013)

By 2001, all eleven franchises of England and Wales were owned by either Granada plc or Carlton Communications, and a new common name, ITV1, was launched on 11 August 2001 to coincide with digital channel ITV2. The existing "Hearts" idents were simply re-edited.

In January 2006, the channel adopted a new on-air look to coincide with the launch of ITV4, designed mainly to improve cross-channel promotion across ITV's multichannel presence. The new logo brought ITV1, ITV2 and ITV3 in line with ITV4's, and had been observed on various billboard ads in the UK when the new identity was first used on-screen on 16 January 2006.


In 2005, ITV plc introduced a new channel branding called ITV Day, used to identify ITV1 between 9.25am and 6.00pm. ITV Day was treated as a separate entity to ITV1 and featured its own presentation set focusing using the colours of red, orange and yellow and featured scenes of typical "daytime" activities. Promotions were used in a similar format to ITV1, and all daytime programmes advertised within ITV1 hours were branded with the ITV Day logo. A similar "UTV Day" branding was adopted in Northern Ireland.

2013 rebranding

On 15 November 2012, it was announced that as part of a major rebranding, ITV1 was renamed back to its previous name, ITV. In addition to this, ITV had a new colour-changing logo stylised as handwriting, that changed colour depending on the programming it is used on. It was revealed that the logo had green and purple for Dancing on Ice, and green and brown for I'm a Celebrity...Get Me Out of Here!. The overhaul is linked to ITV's attempt to cut costs, curb debts and reduce the company's reliance on advertising. This overhaul of their brand affected all ITV plc channels and online services. The rebrand went live on 14 January 2013, at the same time as the other ITV channels. Also for the first time in its history, a digital on-screen graphic (DOG) was introduced.

Spin-off channels

ITV has two spin-off channels, ITV HD and ITV +1, which both launched in 2009. ITV HD was originally available in 2006 for a while for some programming, but officially launched in 2009.

Availability outside the UK

ITV (as UTV) is widely available in the Republic of Ireland on cable and MMDS, as well as being received directly in areas bordering Northern Ireland, or in coastal areas from Wales (as ITV Wales). It is also available on cable and IPTV in Switzerland and Liechtenstein. Since 27 March 2013, ITV London has been offered by British Forces Broadcasting Service (BFBS) to members of HM Forces and their families around the world, replacing the BFBS3 TV channel, which already carried a selection of ITV programmes.


  • ITV at

Images for kids

kids search engine
ITV (TV channel) Facts for Kids. Kiddle Encyclopedia.