Just Mayo facts for kids
| Nutritional value per 1 Tablespoon (14g) | |
|---|---|
| Energy | 90 kcal (380 kJ) |
|
1 g
|
|
|
10 g
|
|
| Saturated | 0.5 g |
| Trans | 0 g |
| Minerals | Quantity
%DV†
|
| Sodium |
0%
.105 mg |
| Other constituents | Quantity |
| Energy from fat | 90 kcal (380 kJ) |
| Cholesterol | 0 |
| †Percentages estimated using US recommendations for adults. | |
Just Mayo is an egg substitute mayonnaise-like produced by Eat Just, Inc, formerly known as Hampton Creek. Just Mayo was first released in Northern California Whole Foods Markets on September 19, 2013. Just Mayo comes in original, wasabi, truffle, sesame ginger, garlic, chipotle and sriracha flavors. It has been described as "a vegan spread that has rattled the egg industry."
History
Just Mayo was formulated in 2011 by Josh Tetrick, who invested $37,000 into the business of finding a cheaper alternative to eggs through his ventures Beyond Eggs and Hampton Creek. In 2014, Hampton Creek purchased hundreds of bottles of its own mayonnaise from grocery stores across the United States, and instructed contractors to place calls inquiring about products as customers to increase the perceived popularity of its products. The company was renamed JUST, inc. in 2017. Bill Gates and Li Ka-shing became backers of the company.
Just Mayo does not contain eggs; the formula took approximately two years to create. The research and development team at Hampton Creek screened 1,500 plants before discovering eleven that were suitable for the emulsification purposes in a mayonnaise. The plant that replaces the egg in Just Mayo is a specific variety of the Canadian yellow field pea (a type of split pea).
Production and distribution milestones
In October 2013, Just Mayo was produced by a copacker located in Seattle and Tennessee and distributed to Whole Foods across the United States by distribution company United Natural Foods.
In October 2014, Just Mayo was available in at least six grocery store chains in the United States, including Whole Foods, Kroger, Safeway, ShopRite, Target and Costco.
By early 2019, the product was extremely hard to find and not carried in any of these retailers, but distribution improved in the second half of the year.
While Just Mayo was still listed on the Eat Just website as of November 12, 2020, as of December 2020 all products (with the exception of Just Egg) had been removed from the website.
