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Maxwell R. Thurman
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General Maxwell Reid Thurman
Nickname(s) "Mad Max"
"Maxatollah"
Born (1931-02-18)February 18, 1931
High Point, North Carolina, US
Died December 1, 1995(1995-12-01) (aged 64)
Walter Reed Army Medical Center, Washington, D.C., US
Buried
Allegiance United States
Service/branch United States Army
Years of service 1953–1991
Rank General
Commands held United States Southern Command
United States Army Training and Doctrine Command
Vice Chief of Staff of the United States Army
United States Army Recruiting Command
2d Howitzer Battalion, 35th Field Artillery Regiment
Battles/wars 1958 Lebanon crisis
Vietnam War
Invasion of Panama
Awards Defense Distinguished Service Medal
Army Distinguished Service Medal (2)
Legion of Merit (2)
Bronze Star Medal (2)
Relations Lieutenant General John R. Thurman III (brother)

Maxwell Reid Thurman (born February 18, 1931 – died December 1, 1995) was a highly respected United States Army general. He held important leadership roles, including serving as the second-highest ranking officer in the Army and leading the command responsible for training soldiers. General Thurman was known for his strong work ethic and was sometimes called "Mad Max."

Early Life and Education

Maxwell Thurman grew up in High Point, North Carolina. He attended North Carolina State University, where he studied chemical engineering, focusing on ceramics. While in college, he was part of the Theta Tau engineering fraternity.

A Career in the Army

After graduating from college in 1953, Maxwell Thurman joined the Army as a second lieutenant. He became an officer in the Field Artillery branch, which uses large guns and rockets. His first assignment was with the 11th Airborne Division. In 1958, his unit, which used Honest John Rockets, was sent to Lebanon during a time of crisis.

From 1961 to 1963, Thurman served in South Vietnam as an intelligence officer. After this, he became a tactical officer at the United States Military Academy (West Point). This was a special assignment because few officers who didn't graduate from West Point were chosen for this role. In 1967, he returned to South Vietnam and commanded a howitzer battalion.

Leading Important Army Commands

After more training at the United States Army War College in 1970, Thurman took on many different leadership jobs. In 1979, he became the head of the United States Army Recruiting Command. Here, he started the very famous "BE ALL YOU CAN BE" recruiting campaign. This campaign helped improve the Army's image after the Vietnam War and attracted many new, motivated recruits.

From 1981 to 1983, he was the Army's Deputy Chief of Staff for Personnel. Then, from 1983 to 1987, he served as the Vice Chief of Staff of the United States Army. This made him the second-highest ranking officer in the entire Army.

In 1989, General Thurman was planning to retire. However, President George H. W. Bush personally chose him to lead the United States Southern Command (USSOUTHCOM). In this role, he was in charge of planning and carrying out Operation Just Cause. This was the 1989 mission to invade Panama.

Later Life and Passing

Soon after leading Operation Just Cause, General Thurman was diagnosed with a serious illness called acute myelogenous leukemia. He retired from the Army in 1991, after serving for more than 37 years.

General Thurman passed away in 1995 at the Walter Reed Army Medical Center in Washington, D.C., at the age of 64. He was buried with military honors at Arlington National Cemetery. He never married and was survived by his brother, Lieutenant General John R. Thurman III, who also served in the Army.

Honors and Legacy

General Thurman received many important awards for his service. These include the Defense Distinguished Service Medal, the Army Distinguished Service Medal, the Legion of Merit, and the Bronze Star Medal. In 2010, he was honored by being added to the Theta Tau Alumni Hall of Fame.

An award is given each year in his honor by the United States Army Medical Research and Materiel Command. This award recognizes achievements in military medicine.

General Thurman was known for being a hard worker and a brilliant organizer. His leadership of the Army Recruiting Command is seen as a key reason why the Army was able to rebuild its image and attract new generations of soldiers after the Vietnam War.

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