Natural Ice Cream facts for kids
 |
|
| Owner | Kamaths Ourtimes Ice Creams Pvt. Ltd. |
|---|---|
| Introduced | 1984 |
| Markets | India |
| Tagline | Taste the Original |
Natural Ice Cream, also known as Naturals, is a popular Indian ice cream brand. It is owned by Kamaths Ourtimes Ice Creams Pvt. Ltd., a company based in Mumbai, India. The brand was started by Raghunandan Srinivas Kamath. He opened the very first Naturals store in Juhu, Mumbai, in 1984.
The company has grown a lot over the years. In 2020, its sales reached ₹300 crore, which is a big jump from ₹115 crore in 2015. Kamaths Ourtimes Ice Creams Pvt. Ltd. makes the ice creams. Its sister company, Kamaths Natural Retail Pvt. Ltd., sells them in stores.
In 2017, Naturals updated its brand look and started using the slogan ‘Taste the Original’. This helped the company stand out from other ice cream brands with similar names.
Contents
Where Can You Find Naturals Ice Cream?
As of April 2022, Naturals Ice Cream has many stores across India. They have 18 stores that the company owns directly. There are also 119 stores run by other businesses as franchises.
States with Naturals Stores
You can find Naturals stores in 11 different states in India. These include Maharashtra, West Bengal, Karnataka, Goa, Telangana, and Kerala. They are also in Madhya Pradesh, Chhattisgarh, Gujarat, Rajasthan, and the Delhi NCR region.
How Naturals Ice Cream Is Made
Naturals Ice Cream has one main factory where all its ice cream is made. This factory is located in Charkop, a part of Kandivali in Mumbai, India. The company sends fresh ice cream to all its stores every single day.
Advertising and Growth
Naturals does not spend much money on advertising. They spend less than 1% of their sales on ads. Instead, they mostly rely on people telling others about their delicious ice cream. This is called "word of mouth" advertising.
After many years, Naturals opened a special store in Juhu called Naturals Now. At this store, you can enjoy ice cream that is made fresh right in front of you. It comes straight out of the ice cream machine!
What Flavors Does Naturals Offer?
Naturals started with about 10 different ice cream flavors. Today, they have a huge variety of 125 flavor options! About 20 of these flavors are available all year long.
Seasonal and Unique Flavors
The other flavors change depending on the season. This means you might find different fruit flavors at different times of the year. Some of their seasonal flavors include litchi, fig, jackfruit, muskmelon, and watermelon. They also offer a special custard apple flavor.
Awards and Special Recognition
Naturals Ice Cream has received many awards for its quality and service. These awards show how much people appreciate their ice cream.
- In 2006, they won the National SME's Excellence Award. This was for their great work in the Food and Agro Industry.
- In February 2009, a Naturals store in Juhu made it into the Limca Book of Records. They created the largest ice cream slab ever, weighing an amazing 3,000 kilograms!
- In 2013, the brand was named "Best in Customer Service - Regional Retailer Of the Year."
- Naturals won a gold medal in 2014 for the most creative ice cream flavor (cucumber) at the Great Indian Ice Cream Contest.
- In 2016, they were recognized for their unique "home grown concept" in food service by the Coca-Cola Golden Spoon Awards. They also won "IMAGES Most Admired Food Service Chain of the Year" for ice cream and dessert shops.
- A survey by KPMG named Naturals as one of India’s Top 10 brands for customer experience.
See also
