Nescafé facts for kids
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| Type | Instant coffee |
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| Owner | Nestlé |
| Country | Switzerland |
| Introduced | April 1, 1938 |
| Markets | Worldwide |
| Tagline | One good day coming up (2004-2005) One Moment, One Nescafé (2006-2014) It all starts with a Nescafé. (2014–present) |
Nescafé is a popular brand of instant coffee. It is made by a big food company called Nestlé. The name "Nescafé" is a mix of "Nestlé" and "café" (which means coffee). Nestlé first launched Nescafé in Switzerland on April 1, 1938. You can find Nescafé in many different forms around the world.
Contents
The Story of Nescafé
How Nescafé Was Created
Nestlé started working on a coffee brand in 1930. The government of Brazil asked them for help. Brazil had a lot of extra coffee beans each year. They needed a way to save this large amount of coffee.
A scientist named Max Morgenthaler led the project. After years of work, Nestlé introduced Nescafé. This happened on April 1, 1938. Nescafé was a powdered coffee that dissolved in water.
New Types of Nescafé
Nescafé became very popular, especially during World War II. Soldiers found it easy to make.
In 1965, Nestlé launched a new type of Nescafé. It was called "Nescafé Gold" in Europe. This coffee was made using a special method called freeze-drying.
A year later, in 1966, Nestlé created another freeze-dried coffee. This one was named "Taster's Choice."
Nescafé Around the World
Marketing and Brands
In the United States, Nescafé was sold until the late 1960s. Then, Nestlé introduced "Taster's Choice" in Canada and the US. For many years, Taster's Choice was the main instant coffee brand there.
Nestlé still sells Taster's Choice today. It is often seen as a fancier and more expensive coffee than regular Nescafé.
In 2003, the Nescafé brand returned to Canada and the US. It is now known as Nescafé Taster's Choice. You can find it in supermarkets in glass jars or plastic containers.
Famous Advertisements
In the United Kingdom, Nescafé had a very popular TV ad series. It featured a couple, played by Anthony Head and Sharon Maughan. These ads ran from 1987 to 1993.
Later, famous athletes like boxer Chris Eubank and soccer star Ian Wright appeared in Nescafé ads.
Different Nescafé Products
Nescafé started with instant coffee. But now, it's a big brand for many coffee products. In the UK, this includes Gold Blend and Blend 37.
In 2006, Nescafé launched a new coffee machine system. It is called "Dolce Gusto", which means "sweet taste" in Italian. This system lets people make different coffee drinks at home. You can make cappuccinos, lattes, and espressos. You can also make hot chocolate and cold drinks.
Dolce Gusto machines are sold in over 60 countries. Most Dolce Gusto drinks use real roasted coffee beans. This is different from instant coffee.
Nescafé in India and Australia
In India, Nescafé is a very trusted brand. It has been ranked among the top trusted brands for many years. Nestlé India sells instant coffee as Nescafe Classic. They also have a mix of coffee and chicory called Sunrise.
In Australia and New Zealand, the original instant coffee is called "Blend 43". This name helped people know it was made locally.
Nescafé and Music
In Pakistan, Nescafé started a yearly music show. It is called Nescafé Basement. It is similar to another popular music show called Coke Studio.
Nescafé's Impact Around the World
Global Reach and Sponsorships
Nescafé has had a big impact globally. In 1981, a Nescafé ad featured the song "La Colegiala".
During World War II, Nescafé was so important that all the coffee made in the American factory was saved for the military.
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In Ecuador, a Boeing 737-200 plane was painted red. This was to promote the Nescafé brand.
In Chile, Nescafé has helped restore a famous theater since 2009. It is now called the Nescafé Theater of the Arts. Nescafé has also sponsored TV shows and charity campaigns in Chile.
In the Philippines, a Nescafé ad came out in 2020. Its jingle and slogan were "Babangon tayo, susulong tayo". This means "We will rise, we will advance".
Legal Cases
In 2003, the English rock band Muse sued Nescafé. Their song "Feeling Good" was used in a TV ad without their permission. Muse won £500,000 in compensation. They donated all the money to Oxfam, a charity organization.
See also
In Spanish: Nescafé para niños
- Nespresso, another coffee brand made by Nestlé
