NetEase Cloud Music facts for kids
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| Developer(s) | NetEase, Inc |
|---|---|
| Initial release | April 23, 2013 |
| Operating system | Windows (Win32/UWP), Mac OS, Linux, iOS, Android, Windows Phone, Web page |
| Available in | Chinese |
NetEase Cloud Music (Chinese: 网易云音乐) is a popular Chinese music streaming service. It was created by a company called NetEase, Inc. This service lets you listen to music online. It first became available to the public on April 23, 2013.
NetEase Cloud Music offers many cool features. These include creating your own playlists, watching live shows, singing karaoke online, and connecting with friends. As of December 2022, over 611,000 independent musicians have joined the platform. The service has a huge collection of over 60 million songs. It's one of the biggest music streaming services in China. It mainly competes with Tencent's QQ Music.
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How NetEase Cloud Music Works
NetEase Cloud Music uses a "freemium" business model. This means some basic services are free for everyone. However, you can pay a subscription fee to unlock extra features. The company earns money in two main ways. One is from music streaming services. The other is from social entertainment features.
Free and Paid Accounts
Just like other music services, artists and music labels can choose. They can make their music only for paying members. Or they can let users buy their albums directly. If you buy an album, you can listen to those songs. You don't need a special membership for them. Famous artists like Taylor Swift and Ariana Grande have offered their albums this way.
As of September 2022, NetEase Cloud Music has three types of accounts. You can usually buy subscriptions using a mobile device. For iPhone users, payments go through Apple's App Store.
| Member Type | What You Get |
|---|---|
| Free Member | You can listen to some songs. The sound quality is normal. |
| Premium Member (Vinyl Member) | You can listen to all songs. You can change the sound quality. You get special sound effects and custom themes. There are fewer ads. You can also get digital albums and audiobooks. You can use your account on many devices. |
Fun Social Features
NetEase Cloud Music also has many social features. These include live streaming, virtual items, and online karaoke. These features help the platform earn more money. Users can buy special memberships for live streaming. They can also send virtual gifts to their favorite performers. These social features have helped the company grow a lot.
Where You Can Listen
Currently, NetEase Cloud Music mainly works in China. The official Android app is not well-known outside of China. This is because the app is in Chinese. Also, most songs can only be played within China. The app is not available on the Google Play Store. However, it is available in the Apple App Store. An English version of the app is not yet available.
Cool Promotions and Campaigns
The "NetEase Depression Cloud" Story
NetEase Cloud Music has over 800 million users. It became known for something called "NetEase Depression Cloud." This refers to sad or emotional stories. Users would post these stories in the comments section of songs. They often did this to get likes.
On August 3, 2020, NetEase Cloud Music started a special campaign. They wanted to "cure comments" that seemed to fake sadness. They also wanted to help users who were truly struggling. This campaign aimed to give real emotional support.
This trend also led to a new meme called “NetEmo” (网抑云). Some users made fun of the overly sad comments. For example, a meme might say, “It's midnight, NetEmo mode activated.” This meme became very popular. On November 8, 2020, “NetEmo” was even chosen as one of "China's Top 10 Trending Words in 2020." This was by a Chinese magazine called Youth Digest.
Interactive H5 Advertisements
NetEase Cloud Music uses special advertisements called H5 ads. These are interactive web page ads. They can be shared easily on social media. NetEase Cloud Music creates these ads based on what users do on the platform.
They have made many popular H5 ads. Examples include "Annual Listening Reports" and "Test Your Philosophical Temperament." Other ads are "Jung personality test" and "Your Instruction Manual." These ads are designed to appeal to many different people.
Different Versions of the App
NetEase Cloud Music is available on many different devices. Here are some of the stable versions for various platforms:
| Platform | Version |
|---|---|
| Windows (PC/UWP) | 2.5.3/1.2.3 |
| macOS | 2.1.2 |
| iPhone | 5.7.4 |
| iPad | 1.6.2 |
| Windows Phone | 1.5.0 |
| Android | 5.8.0 |
| Linux (Ubuntu/Deepin) | 1.1.0 |
